authorization of Secret Recipe as a title of our assignment by respected lecturer‚ we would able to start assignment on time. Our team of 8 members has been queried to assess the market for Secret Recipe in order to develop a marketing strategy with properly planning’s for the Secret Recipe. The main objective of we doing this report is to identify the Secret Recipe currently management and communication level in business in order to develop an successful marketing planning in future for our evaluation
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Analysis 6 -9 Marketing Plan 10-15 Management Structure 16-17 Operational Plan 18-21 Implementation Plan 22-27 Financial Plan 28 Critical Risk Factors 29 Conclusion 30 Appendix 31-40 Bibliographies 41-42 COPYRIGHT 2009 ALL RIGHTS RESERVED WWW.ALVINCHAN.NET CHAN CHI YEE‚ LIAN YE CHEN‚ LIM SWEE LING‚ NG KIM TOH‚ TEE YANG WEI ABDM 5234 Entrepreneurship Skills Executive Summary The purpose of this business plan is to secure a long term funding to open a Secret Recipe Café franchise in
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Conclusion 13 Reference List 14 1.0 Introduction Secret Recipe has successfully entered the China market as stated in assignment one. Secret Recipe has established two of their main headquarters at two of China’s most prosperous cities: Beijing and Shanghai. The successfulness of the establishment has provided Secret Recipe a foundation in the Chinese Market. The attractiveness and high growth rates of the market have encouraged Secret Recipe in expanding its Chinese market network. This report
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Analysis 6-9 Marketing Plan 10-15 Management Structure 16-17 Operational Plan 18-21 Implementation Plan 22-27 Financial Plan 28 Critical Risk Factors 29 Conclusion 30 Appendix 31-40 Bibliographies 41-42 COPYRIGHT 2009 ALL RIGHTS RESERVED WWW.ALVINCHAN.NET CHAN CHI YEE‚ LIAN YE CHEN‚ LIM SWEE LING‚ NG KIM TOH‚ TEE YANG WEI ABDM 5234 Entrepreneurship Skills Executive Summary The purpose of this business plan is to secure a long term
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1.0 Secret Recipe Background Top 10 Malaysia brands in Malaysia from the top are McD‚ Starbuck‚ KFC‚ Oldtown‚ Burger King‚ Sushi King‚ Secret Recipe‚ MarryBrown‚ A&W‚ and Kenny Rogers. Secret Recipe is class in the seventh of the Top Ten (Top 10 of Malaysia‚ 2014). It my most favorite cake store ever. That’s the reason it been chosen. Secret Recipe is a popular lifestyle cafe chain in Malaysia‚ with Halal certification awarded by Jabatan Kemajuan Islam Malaysia (JAKIM). It first outlet was founded
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Secret Recipe will be the leading franchise restaurant in Iran with growing customer. Secret Recipe serves fine quality and delicious homemade cake and pastries together with fusion food of Asia’s dishes and beverages. Secret Recipe is targeting for individuals‚ families‚ and takes out customers with higher income by selling high quality‚ innovative products at a moderate price‚ designing tasteful‚ convenient locations‚ and providing high quality customer service. This is in line with Secret Recipe’s
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Moreover‚ Franchisor also will provide support in terms of the design and renovation of the outlet. They will discuss and the franchisor will bring their expert designer team to plan how the interior design of the new outlet could be. Franchisor needs to make sure the design follows the standardized outlet design of Secret Recipe which is their theme colour of red. This will give the outlet the same environment. At some places the design will be slightly different‚ it depends on the interior designer
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respectively on their monthly wages. Employer and employee of Secret Recipe need to contribute their monthly wages to EPF and they will receive their EPF fund in full at the age of 55 years old. Economic forces According to Malaysian Institute of Economic Research (MIER 2011)‚ Malaysia’s GDP is expected to have a moderate 5.2% growth in 2011 which decreased from previous year 7.2% in 2010. It is estimated that Services industry like Secret Recipe to have 5.9% growth in 2011 which is lower compare to
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Secrets of the Future “The best thing about future is it comes one day at a time”‚ this was once said by Abraham Lincoln‚ who was a president of the United States. Some may say that fortune telling is an alluring and tempting force which forms a profound and vivid fascination over the mind of a man. Others believe that it is the linguistics of the language the future teller conveys to the eager mind. The soothing words dissociating the unknown and the attractive source of discussion
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Chinese food As a heaven of food‚ Beijing has so many kinds of snacks which have attracted a lot of people from home and abroad. The most popular food are the following. Fried Bread Stick (Youtiao) Youtiao sometimes called fried bread stick‚ is a long‚ golden-brown‚ deep fried strip of dough in Chinese cuisine and is usually eaten for breakfast. It is also known as (Guozi) in northern China. It is also a popular breakfast food in Myanmar (Burma)‚ where it is called e kya kway. You Tiao - Chinese
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