Sony Eye Toy 1 G R OUP 2 : DA N I K USW A NTO ( 12 400036 7 1) DENNY J C HANDR A ( 12 40002 611 ) FR A N S I S C US A SI NG G I H ( 12 40003 71 5) S I R EG A R SI DDI K ( 12 400036 3 3 ) VI TA HEL I A DESY ( 12 40002 78 2 ) Table of Content 2 Background Business & Industry Backround Sony Eye Toy Product Analysis Concept Development Marketing Strategy Market Performance Product Development Pipeline Future of EyeToy $62 billion annual sales (2004) • Sony Computer Entertainment
Premium Sony Computer Entertainment Marketing
SONY EMCS Supply Chain Management Group Members: Name | Metric No. | | | | | Loh Choong Young | 809366 | | | SONY The growth of Sony in Malaysia has been leaps and bounds over the past 30 years. From being merely a sales company‚ Sony now expanded their business horizon to marketing‚ manufacturing‚ engineering as well as entertainment industry in movie and music distribution. Aiming to be the No. 1 Preferred Brand in Malaysia‚ Sony (Malaysia) SdnBhd established on 21st January 1998 from
Premium Supply chain management Manufacturing Production and manufacturing
THEIR HELPING HAND IN THIS VENTURE. CONTENTS TOPICS | PAGE NO. | INTRODUCTION OF SONY VAIO | 3 | HISTORY | 3 | MISSION‚ VISION‚ GOAL | 4 | MARKET SHARE | 6 | SONY VAIO AND ITS COMPETITORS IN THE LIGHT OF 4Ps-COMPARATIVE STUDY | 7 | COMPETIIVE ADVANTAGE | 8 | PROBLEMS FACED BY SONY VAIO | 8 | RECOMMENDED MARKETING STRATEGIES | 9 | FUTURE PLANS | 14 | BIBLIOGRAPHY | 14 | INTRODUCION Sony is known as one of the most comprehensive entertainment and technology companies in the
Premium Marketing
Markets 06 Networked Products and Services 10 3D World Expanding 3D World 12 Competitive Advantages through Differentiated Technologies 15 Emerging Markets 20 Special Feature: 26 Special Feature: TM Sony’s “Exmor R ” Sony in India 34 Financial Highlights Products‚ Services and Content 40 50 64 Board of Directors and Corporate Executive Officers 51 65 Financial Section Stock Information Investor Information ©2011 Columbia Pictures Industries
Premium Sony Image sensor Sony Computer Entertainment
In the face of substandard EyeToy Groove sales‚ Executive VP Phil Harrison of Sony Computer Entertainment Europe has to make the decision as to whether SCEE should continue to market the EyeToy‚ and if so in what manner and with what resources. Despite the seemingly disappointing sales of EyeToy Groove‚ SCEE should carry on efforts to sell the EyeToy: marketing specifically towards children and families‚ offering hardware bundling options for all titles and collaborating with 3rd party software
Premium Sony Computer Entertainment First-mover advantage
PORTERS FIVE FORCES ANALYSIS OF SONY CORPORATION 1. Threats of new Entry (Low): Electronic industry needs huge amount of capitals. High scale economy and constant innovation is another barrier to a new entrant. Moreover‚ the government policy acts as entry barrier for a new company. 2. Bargaining Power of Buyer (High): For Sony Corp. product the bargaining power of buyers very high as there is almost no switching cost from one brand to another. And the information technology provides the
Premium Sony Blu-ray Disc Barriers to entry
customers always look for new and improved things‚which is why marketers should improve existing products‚ develop new ones‚and discontinue old ones that are no longer needed or wanted by the customer. Sony has a variety of products ranging from electronic devices‚ games and entertainment. So‚ briefly Sony products can be categorized in the following major product categories: i.Television and Projectors. ii.Home video/audio. iv.Home Theatre system. v.Digital Photography. vi.Hand cam video camera
Premium Marketing
Hannah S. Delgado 21 Champaca St. Lopezville Subd. Antipolo‚ Rizal February 6‚ 2013 Ms. Liezel de Leon Sales Manager Bright Homes & Realty Corporation Quezon City Dear Ms. de Leon: I am very pleased to write a recommendation letter on behalf of Lyka C. Josafat for being an accounting intern in your company. We have been working together as colleagues and friends for almost two years and I am already aware of her capabilities. Lyka is a very responsible person and has great
Premium Rizal Metro Manila Manila
Philips vs. Matsushita Case Greg Tensa 1. How did Philips become the leading consumer electronics company in the world post war era? What distinctive competencies did they build? What incompetancies did they build? Prior to World War II‚ Philips had created a culture of embracing technical innovation. On the production side‚ Philips was a leader in industrial research‚ and scrapped old plants in favor of new machines or factories whenever advances were made. On the product side‚ strong
Premium Sony Philips Economy of Japan
RESTRUCTURING SONY The electronics and media giant Sony was struggling through the late 1990s and early part of the 21st century. With each disappointment‚ it seemed that Sony’s management launched another restructuring of the company. By 2003‚ commentators were beginning to ask whether restructuring was part of the solution or part of the problem. How should Sony be managing its strategic renewal? Introduction For the first quarter ending 30 June 2003‚ Japan based Sony Corporation (Sony)2 stunned the
Premium Sony Sony Computer Entertainment Consumer electronics