The faculty of Sinhgad College Of Commerce arranged an industrial visit for students to Hyderabad. Hyderabad apart from being a great holiday destination is also a place where many industries reside. Thus our faculty took us to the Parle G Products ‚ Genesis Poweronics India Pvt. Ltd. ‚ R.R. Masala ‚ No.1 mosquito Repellent coils. 1.1 THE BUSINESS EXPOSURE : Business exposure is a very essential subject for students studying business. Notebooks
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| Case 5: P&G | | ------------------------------------------------- Company Background Porter and Gamble (P&G)‚ founded in 1837‚ is one of the biggest consumer goods company over the world. P&G sells shampoos‚ baby care products‚ medicine and food etc. It not only diversified the product range but also the product width. Therefore‚ P&G has several brands under one single category but aimed with different customer segments. P&G is also famous for its innovative and
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Executive Summary This project is based on P&G.. We have restricted the study to the company’s operations in china. China is the largest emerging commodity market in the world; We effort to apply marketing concepts such as internal and external’s macro & micro environmental factors‚ SWOT Analysis‚ Product Line Cycle‚ Five Forces and Marketing Mix etc to P&G with china‚ so as to understand these concepts and strategies better when applied to a real life scenario. Marketing environment
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CASE STUDY ANALYSIS OF P&G: SK-II GLOBALIZATION PROJECT FOR: Professor Howard Kupferman Written by: Andres Torres Procter and Gamble Case Study Analysis Actors: 1. Alan Lafley: Head of P&G Beauty Care GBU 2. Paolo de Cesare: President of Max Factor Japan 3. Durk Jager: P&G CEO 4. GLT: Global Leadership Team (made up of business GM’s of crucial MDO’s‚ people from R&D‚ consumer research‚ product supply‚ HR‚ and finance). Chaired by Lafley. INTRO: In this case
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About the Consumer Products Industry Nondurable consumer products or consumables companies develop and manufacture a variety of household items that have a limited life span‚ usually three years or less. The industry can be segmented into household products and personal care products. Household products include: soaps and other detergents‚ such as laundry detergents and bleaches; polishes and sanitation goods; and other cleansing agents. Personal care products consist of : personal cleaning
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latest item; the Tide to Go Mini. Due to the Tide to Go’s success and the popular demand of and even more portable applicator‚ Tide showed that it values its customer’s input and developed this new product. Company: In 1946‚ Procter and Gamble (P&G) introduced Tide as a heavy-duty laundry detergent. This product was the culmination of research started in the 1920s to develop an effective household detergent. The extended program was due to P&G’s dominance in the household market and history in
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Cost Analysis Of Parle-G {draw:frame} {draw:frame} {draw:frame} This is to certify that project titled Cost sheet analysis of Parle-G has been submitted by our group towards partial fulfillment of Costing project and has been carried out under the guidance of Prof. Jayesh Jain at IES MCRC. The matter presented in this report has not been submitted for any other purpose in this institute. GUIDE: Prof. Jayesh Jain PLACE: Mumbai We hereby declare that this report submitted in partial
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ENVIRONMENT INDUSTRIAL VISIT REPORT PARLE AGRO-FOODS OVERVIEW Who we are Parle Products has been India’s largest manufacturer of biscuits and confectionery for almost 80 years. Makers of the world’s largest selling biscuit‚ Parle-G‚ and a host of other very popular brands‚ the Parle name symbolizes quality‚ nutrition and great taste. With a reach spanning even to the remotest villages of India‚ the company has definitely come a very long way since its inception. Many of the
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2012‚ the U.S. consumer goods market was the largest in the world‚ estimated at $432 billion (Select USA‚ 2013). By the research and analysis of certain industry‚ the industry will report the industry conditions to investor and the challenge and solution to industry managers. The report will focus on seven parts‚ which includes the consumer goods industry five force analysis‚ market condition analysis‚ leader company strategy analysis and profit condition analysis in order to suggest the future investor
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Products. However‚ P&G was not able to maintain consistent performance throughout its history. Because of failed leadership of former CEO Mr. Durk Jagar from 1999 to 2000‚ P&G experienced difficult time because of inappropriate strategic direction. The company during that time was shaken from its heart as Jagar tried to implement some of the fundamental changes at the root of the consumer goods giant. Jagar’s efforts included modification of company’s culture‚ shifting P&G product portfolio into
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