Parle-g | Parle-G Case Study | Is it a straight forward pricing decision or complex strategic decision? | | SRIRAAM Anirudh Subramanya | 08BCL065 08BCL065 | | Parle-G is an established company globally‚ but it currently faces a huge problem. This is caused due to the increase in prices of raw materials‚ resulting in falling profit margins. The problem that the General Manager‚ Pravin Kulkarnii faces is the decision involving the potential price increase of the flagship glucose
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Maximizing value to consumers are the core endeavors at Parle-G. Parle-G ‘My Dream Come True Contest’- was one of its biggest promotional ventures (2.5 crore) which gave contestants a chance to fulfill their dreams. Other popular promotional offerings are discount and gift offer schemes. The brand is associated with
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Case – Procter & Gamble (Light-duty Liquid Detergents) (EPGDIB VSAT 2010-11 : Delhi) Industry / Market Overview * The economy is going through a tough time and the population has become more price-sensitive. Unemployment also seems high * LDL market growth potential is very low coupled with the fact that there is substantial growth in the use of Automatic dishwashers (ADWs) * The LDL market had 3 major players P&G (42% share)‚ Colgate Palmolive (24%)‚ Levers (7%) and the remaining
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Zack von Schneidau 10/09/2013 Mktg_495 Case study: Proctor and Gamble Inc.: Scope 1. Problem Definition Canada held scope as one of the highest market leaders and today shares the greatest market share. Scope was able to capture the market in 1990 with positioning itself as a great tasting mouthwash that is refreshing and prevents bad breath. These days a new company is taking over a part of the mouthwash industry except they are focusing on specifically plaque fighting abilities. The new
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positioning. To study the brand positioning of Parle G products. To analyze the customer opinion towards the preference of Parle G products To identify the expectation and perception of consumers towards the brand Parle G. 1.3: Scope of the study The present study titled “Brand positioning" On Parle G products With Reference to Indrajeet Warehousing Corporation Pvt.Ltd‚ Kalaburagi (Gulbarga) ” The study is undertaken to know the profile of Parle G‚ Brand positioning‚ Product profile‚ Customer satisfaction
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PGDM - 06122013 - IV by Prof Sunil Sangra at Birla Institute of Management Technology (BIMTECH) from June 2013 to September 2013. c h a p t e r 4 Transforming the Corporation The Design of Procter & Gamble p roc te r & gam b le ( p & g ) ‚ the world’s largest consumer packaged-goods company‚ spent most of the 1990s in a restructuring mode. It actively acquired new businesses‚
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and spending on advertising and promoting the brand. Procter & Gamble (P&G) has been known to be one of the most skillful marketers of consumer packaged goods and also the company holds one of the most powerful groups of trusted brands. Developing brand equity is vital as it allows companies to more effectively engage with their customer base in such a way that drives brand loyalty‚ allowing the business to grow further. P&G energies brand loyalty due to its numerous capabilities and philosophies
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Procter & Gamble Procter & Gamble Co.‚ also known as P&G‚ is an American multinational consumer goods company headquartered in downtown Cincinnati‚ Ohio‚ United States‚ founded by William Procter and James Gamble‚ both from the United Kingdom. Its products include pet foods‚ cleaning agents‚ and personal care products. William Procter‚ a candle maker‚ and James Gamble‚ a soap maker‚ both born in the United Kingdom of Great Britain and Ireland‚ emigrated from England and Ireland respectively
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China’s apparel market‚ 2012 December 2012 Li & Fung Research Centre In this issue: I. Market overview p. 3 II. Competitive landscape p.10 p.17 p. 31 III. Latest developments IV. Snapshots of sub-sector performance 2 I. Market overview 3 Apparel sales grew by 24.2% yoy in 2011‚ reaching 795.5 billion yuan • According to the National Bureau of Statistics of China (NBS)‚ the total retail sales of clothing‚ shoes‚ hats and textiles* by enterprises above designated
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INTEGRATED MARKETING COMMUNICATIONS PLAN: BUAYA APPAREL COMPANY I. Executive Summary This integrated marketing communications plan serves to analyze and study the brand image and positioning of the Buaya apparel company. It consists of important elements of all IMC plans such as Situation analysis‚ indentifying the Marketing objectives‚ proposed Strategy and implementation‚ the recommended IMC strategy as well as the Evaluation and Control process. These elements will
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