BRAVIA 3D HDTV ® 2010 MARKETING AND PROMOTION PLAN ALLA ABRAMYCHEVA MICHAEL GUZMAN FARAN MAQSUD KEITH McMURDY ANDREW YAKOVLEV PREPARED FOR PROFESSOR DAVID DIAMOND MKT 9703 MARKETING MANAGEMENT CUNY BARUCH ZICKLIN SCHOOL OF BUSINESS 5/2010 TABLE OF CONTENTS SONY ADVANTAGE p.3 COMPANY AND PRODUCT PROFILE p.4 SWOT AND COMPETITOR ANALYSIS p.7 MARKETING PLAN OBJECTIVES p.10 CUSTOMER TARGETS AND SEGMENTS p.12 MARKET POSITIONING p.14 IMPLEMENTATION GUIDELINES p.16 PROMOTIONAL PLAN p.17 CONCLUSION p.19
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Marketing plan for Sandals Resorts in Jamaica Prepared by: Karolis Petkus Lecturer: Robyn Griffith - Jones Unit: Marketing Strategy and Communications 13 05 2011 Contents * 1.0 Overall mission...................................................................................................p. 3 * 2.0 Marketing plan for the UK 2.1 Executive summary..............................................................................................p. 3‚ 4 2.2 Market analysis...........
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General Statistics Office 2010‚ “Average urban population by province”‚ viewed 23 November 2012‚ http://www.gso.gov.vn/default_en.aspx?tabid=467&idmid=3&ItemID=12936 Kotler‚ P‚ Armstrong‚ G‚ Ang‚ S‚ Leong‚ S & Tan‚ C 2009‚ ‘Principles of Marketing: A global perspective’‚ 12th edn‚ Prentice Hall‚ Pearson Education‚ South Asia. ProGuide 2011‚ “Nha hang thuc an nhanh Lotteria”‚ 25 November‚ viewed 23 November 2012‚ <http://www.proguide.vn/cua-hang/27-nha-hang-thuc-an-nhanh-lotteria.aspx>
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SECTION 2: THE AGREEMENT An agreement is the essence of every contract. The parties to a contract are the offeror (who makes an offer) and the offeree (to whom the offer is made). If‚ through the process of offer and acceptance‚ an agreement is reached‚ and the other elements are present (consideration‚ capacity‚ legality)‚ a valid contract is formed. KEY VOCABULARY Material: Subject (matter): Offeror: Offeree: Firm offer: Party (parties): Revoke: Entitled: Disclaim: WARM-UP QUESTIONS:
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DFW Hotel & Casino Marketing Plan August 2010 Final Draft Executive Summary DFW Hotel & Casino is a start-up resort that will offer gambling‚ restaurants‚ accommodations‚ and live entertainment to North Texas residents and out-of-state visitors. The casino market in Texas has been underserved due to prohibitive legal regulations that are now being relaxed. Presently‚ most Texas residents choosing to gamble must travel to adjoining states. Up to now‚ this has been a prosperous situation for
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Pharmacy Marketing Plan The Discount Pharmacy Executive Summary The Discount Pharmacy is a brick and mortar and mail order pharmacy that sells prescription medication at lower prices than other pharmacies. The Discount Pharmacy is able to sell at reduced prices through the use of operating efficiencies and the elimination of unnecessary services for customers that self pay their drugs. The Discount Pharmacy does not accept insurance payments which disrupt the cash flow. By having a larger
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INTERVIEW GROUP 13 SECTION 2 QUESTION SITUATION ANALYSIS 1)What the current advantages of for Mizi Sport compare to other competititors such as Al-ikhsan to remain competitive in market share? 2)In the current market‚ What are Mizi sport strategies to gain market share? 3) What the vision and mission currently Mizi sports planing to become leader in sport attire product? 4)How can Mizi sports can market their product to target global market as well ? Question Competitive analysis 1)In current market
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Groupon Marketing Plan Table of Contents I. Executive Summary II. Market Summary III. SWOT Analysis IV. Competition V. Product (Service) Offering VI. Keys to Success VII. Critical issues VIII. Mission IX. Marketing Objectives X. Financial Objectives XI. Target markets XII. Positioning XIII. Strategies XIV. Marketing Mix XV. Marketing Research XVI. Implementation XVII. Marketing Organization XVIII. Contingency Planning XIX. Conclusion Executive Summary Groupon‚ Incorporated (Groupon) is
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The Marketing Plan Handbook By: Alexander Chernev The Marketing Plan Handbook by Alexander Chernev outlines a comprehensive‚ step-by-step approach to crafting a logical and effective marketing plan that will produce results. It outlines the basic principles of writing a marketing plan and puts emphasis on marketing as a value-management process. He states that marketing plans don’t have to be lengthy but needs to contain a need-to-know information and not so much nice-to-know information; he states
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Marketing Interim Report By Bilal Rasheed & Hisham Ahmed Executive Summary Chanel’s objective is to provide a sense of luxurious‚ elegant and fashionable bringing up for women introducing timeless style. If Chanel wants to retain the same kind of brand image then it needs to continue with the same strategies which are currently being applied. However‚ in order to increase market share‚ emphasis on mass media and e-commerce would be effective which the competitors are already
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