"Gain laundry detergent market segmentation" Essays and Research Papers

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    Housekeeping Topic: Internal Laundry vs. External Laundry A laundry is one of the important places for the hotel. Some of the hotel will use internal laundry‚ some will use external laundry. What is the difference between internal and external? What is the advantages and disadvantages of them? Laundry is including drying‚ washing and ironing‚ which are for the hotel to wash all the dirty staff. It has two different laundries‚ one is internal and one is external. The Internal laundry means the hotel have

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    Laundry Shops F.S.

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    Laundry Shops can be seen like mushrooms popping in and out of the metropolis. If you take a look closer‚ these laundry shops are mostly full of laundry either packed in plastics ready for pick-up‚ sorted in baskets ready for washing‚ or inside the machine spinning. A laundry business is one of the simplest business that you can think of since it doesn’t require a lot of skill to operate and manage. A simple individual can be one of your staff and anyone can manage this business because it is not

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    Environment 14 Internal environment 14 Market Environment 15 Macro environment of South Africa 17   1. Background The general nature of this business activity The cleaning of garments and other fabrics‚ that get dirty from everyday use‚ has always been a difficult task. Machines have reduced the labour but not much has changed in the three basic functions of laundering: cleaning‚ drying and finishing. The commercial laundry business offers laundry services to customers and is a very reliable

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    THE EFFECTIVENESS OF A MARKET RESEARCH IN ENSURING THE PROFITABILITY OF LAUNDRY BUSINESSES IN DUMAGUETE CITY Laundry shops nowadays are very common in Dumaguete City. Everywhere you go‚ you can see a laundry shop. That is why business is very competitive. The worse thing is that there are times laundry shops have small income since most people have washing machines in their home. For a laundry business‚ increasing

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    THE EVOLUTION OF SOAP & DETERGENT INDUSTRY HISTORY Soaps The washing industry‚ usually known as the soap industry‚ has roots over 2000 years in the past‚ a soap factory having been found in the Pompeii excavations. However‚ among the many chemical process industries‚ none has experienced such a fundamental change in chemical raw materials as have the washing industries. It has been generally accepted that the per capita use of toilet soap is a reliable guide to he standard of living for

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    Geographic Segmentation Geographic segmentation calls for dividing the market into different geographical units such as nations‚ regions‚ states‚ counties‚ cities‚ or even neighborhoods. A company may decide to operate in one or a few geographical areas‚ or to operate in all areas but pay attention to geo-graphical differences in needs and wants. ACI Logistic Ltd (shwapno) today is localizing their products‚ advertising‚ promotion‚ and sales efforts to fit the needs of individual regions

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    A Priori Segmentation

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    A Priori SegmentationMarket segmentation which is not empirically based. It involves segmenting markets on the basis of assumptions‚ custom or hunches. A.C. Nielsen Retail Index:  Provides consumer oriented and media research market intelligence from various sources. Accuracy:  The ability of a measurement to match the actual value of the quantity being measured. ACORN:  ACORN is a geo-demographic tool assisting business in understanding their target market. ACORN focuses on population location

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    Market Segmentation: Identifying and Defining Consumer Segments Source: Wikipedia‚ http://en.wikipedia.org‚ August 24‚ 2014. SIMON ELSER CSR 332 – Cross Cultural Marketing January 20‚ 2015 And International Retailing (002 ) Dr. Thelma SnuggsDEPARTMENT OF CONSUMER SCIENCES AND RETAILING PURDUE UNIVERSITY CSR 332 SPRING 2015 Market Segmentation: Identifying and Defining Consumer Segments 1. Flashpackers are individuals who: Travel with backpacks‚ but

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    Tide vs. Generic Detergent

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    “Team Marketplace Assignment” “Tide vs. Store Brand” Laundry detergent is a very necessary item and can be found in many varieties at local grocery stores. However‚ some brands tend to overpower others. During our team marketplace assignment we compared two different detergents at two different locations. We compared Tide and the generic brand detergent at both Harris Teeter and Food Lion. We compared the differences and similarities of each brand. We also observed the positioning‚ prices‚ promotions

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    Off Premise Laundry

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    OFF PREMISE LAUNDRY OFF PREMISE LAUNDRY * OPL MEANS LAUNDRY WHICH IS NOT PRESENT INSIDE THE HOTEL PREMISES. * THESE CATERS TO HOTELS ON A CONTRACT BASIS. * THEY CHARGE RATE ACCORDING TO THE TYPES OF LINEN / ARTICLE. * THEY CATERS TO MAINLY THOSE HOTELS WHERE SOMETIMES GUEST FLOW IS VERY LOW AND SOME RESORTS AND SEASONAL HOTELS ARE INCLUDE IN THIS. * MANY HOTELEIARS DOESNOT WANT TO INVEST A HUGE AMOUNT ON LAUNDRY SETUP SO THEY GO WITH OPL SERVICES. DEMERITS

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