Lecture 1 Marketing: the art and science of finding‚ retaining and growing profitable customers Task to provide real customer value to targeted customers‚ motivate purchase and fulfil consumers needs. P’s: product‚ price‚ place‚ promotion‚ people. Process‚ physical evidence 4 characteristics of services: Intangibility: services can not be seen‚ tasted‚ heard or smelled before purchase Inseparability: services cannot be splitten from their providers (taxi driver drives you) Variability:
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Who Gains from Employee Development? September 10‚ 2013 Introduction Who gains from employee development? Is it the consumer‚ the employer‚ or the employees? In reality it should be all of the above. Employers should develop their employees‚ and help them to learn the skills to build the employees knowledge of the business. That is how it will also help to benefit the consumer. They will enjoy the loyalty in employees‚ the consistent care they receive from the employee.
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Spain‚ rather than Portugal‚ laid claim to most of South America because Spain and England was stressed that Portugal would utilize its developing wealth to try to command them so they choose to take care of this issue by exploring the Americas to gain wealth. Granted‚ Spain had to fight for its conquests‚ but in battle after battle - such as the defeat of the Inca Empire in 1532 - the Spanish proved victorious. Proximate factors such as horses‚ superior technology‚ and diseases explain
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of Course: Marketing Management 2. Course Code: BM6053 3. Name(s) of academic staff: Dr Amran Harun/ Dr. Oswald Aisat Igau/ Dr. Azaze @ Azizi Abdul Adis 4. Rationale for the inclusion of the course/module in the programme This is a required course for the MBA Program of the School of Business and Economics‚ Universiti Malaysia Sabah. By taking this course‚ students will learn the importance of managing marketing activities and environments within
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Daneshjou Blvd‚ Iran b‚c‚e MBA(GM) Graduate‚ Faculty of Management‚ Multimedia University‚ Cyberjaya‚ Malaysia d Senior Executive at SYABAS‚ Pursuing MBA(GM) at Multimedia University‚ Cyberjaya‚ Malaysia ABSTRACT Green concept and green marketing had an exponential growth over the last decades and it had a significant impact on the market and environment globally. Following a widespread review of existing literature‚ this study has adopted the TPB model by Ajzen‚ 1991. The relevant behavioral
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Wednesday‚ 24 September 2014 Why did Hitler gain power in 1933? I believe that there were 5 key motivators for change within Germany which led to Hitlers rise to power in the 1930’s‚ and his election as Chancellor. In this essay I plan to explore in depth about how‚ after ten years‚ Hitler finally gained the trust of the German people‚ and most importantly‚ their vote. Although Hitler was not responsible for the Great Depression‚ nor did he particularly have any control over the collapse of the
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their own natural resources and foster local industries‚ thus rebuilding economically and promoting independence unitedly. This would restore Congo through the modernization of the nation state giving them power in world stance. However‚ in order to gain independence to begin with‚ Congo would have to unite political parties as well as tribes. Lumumba believed that they would not be rid of colonial rule without coming together as one Congo. In fact‚ as his party‚ MNC‚ became the strongest political
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Task 1 What is marketing? What does the term marketing mean? Many people think of marketing only as selling and advertising. And no wonder‚ for every day we are bombarded with television commercials ‚newspaper ads‚ direct mail campaigns‚ Internet pitches and sales calls. Although they are important‚ they are only two of many marketing functions and are often not the most important ones. Today‚ marketing must be understood not in the old sense of making a sale – ‘telling and selling’ – but
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Marketing in a Complex World Unit 3 Understanding the Marketing Environment Prepared for the Course Team by Haider Ali‚ P.K. Viswanathan and Tony Stapleton Masters CORE COURSE TEAM Andrew Lindridge‚ Course Team Chair and Author Josie Woods‚ Course and Award Manager Haider Ali‚ Author Sally Dibb‚ Author‚ Course Team Member Jeanne Barby‚ Course Team Assistant Vyv Pettler Gareth Stone External assessor Professor Malcolm McDonald‚ Cranfield University External examiner Professor
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Segments Segments marketing: A market segment consists of a group of customers who share a similar set of needs and wants. Rather than creating the segments‚ the marketers task is to identity them and decide which one (s) to target. Niche Marketing: A niche is a more narrowly defined customer group seeking a distinctive mix of benefits. Marketers usually identity niches by dividing a segments into sub segments. Local Marketing: Target marketing is leading to marketing programs tailored to
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