CAMBRIDGE SOFTWARE CORPORATION CASE QUESTION 1: IF CAMBRIDGE SOFTWARE IS OBLIGED TO LAUNCH JUST ONE PRODUCT‚ WHICH ONE SHOULD IT BE‚ AND HOW SHOULD IT BE PRICED? For every single version‚ we have calculated the total contribution for each price that segments are willing to pay‚ and chosen the price that can maximize the total contribution. SELL ONLY "STUDENT" VERSION Price Segments unit cost Unit Contribution Seg. Dev. Costs Demand Total Contribution $200 Consultants $15
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The Starnes-Brenner Machine Tool Company of Iowa City‚ Iowa‚ has a small one-man sales offi ce headed by Frank Rothe in La- tino‚ a major Latin American country. Frank has been in Latino for about 10 years and is retiring this year; his replacement is Bill Hunsaker‚ one of Starnes-Brenner’s top salespeople. Both will be in Latino for about eight months‚ during which time Frank will show Bill the ropes‚ introduce him to their principal customers‚ and‚ in general‚ prepare him to take
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How might various providers of capital (shareholders and creditors) react if Gainesboro repurchased its shares? Should Gainesboro do so? Repurchasing shares or share buyback: – Open market repurchases (buy over time as other investors) – Tender offer (buy shares at a precise date) – Targeted repurchase (buy from major shareholder There are ways for shareholders to receive cash without being paid dividends. A firm can buy back some of its shares with the advantage being that most investors
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Technical Problem The Metric Machine Parts and Supplies Corporation (MMPS) is a large growing global business with a few network problems. MMPS have many difficulties with their current network service that has been monitored by a third party telecommunication network who does not think anything is wrong with their service. Some of the technical difficulties that MMPS faces are frequent telecommunication network crashes that lead to bad customer services satisfaction to their customers. Due to the
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MOTION IN MACHINE TOOLS A machine tool is a machine for making components of a given shape‚ size and accuracy as per the requirements by removing material from the workpiece by using a cutting tool to operate upon the workpiece. Machine tools are capable of producing themselves therefore the machine tools are quite often referred to as mother machine. In the manufacturing processes‚ machine tools are the most versatile and almost any product can be produced with them. The machine tools should able
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STARNES- BRENNER MACHINE TOOL COMPANY My presentation is based on a case that I read in my International marketing class that I thought I needed to share with you. Starnes Brenner machine tool is company making machine tool based in Iowa. They have been dealing with many different countries but I’m more interested today in their business in the Latino country. This doc present of a company business ethic while operating in a foreign country. The main point of the ethic problem is the high level
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International Business Machines Corporation is the leading computer company in the world since the management identifies strategic ways that enhance competitiveness especially in the human resource department. Over the years‚ many technological companies have been incepted in the market yet they do not have the tactical affluence that is equal to the approaches that are used by IBM. To achieve the ambition of having a talented workforce that can execute the tasks effectively‚ the firm has initiated
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Starnes-Brenner Machine Tool Company To Bribe or Not to Bribe Introduction Case Summary Ethics Legality Similar Cases Real World Lessons Learned Case Summary Starnes-Brenner Machine Tools Company Wants more international presence Latino – Fictional South American Country Frank – 10 years of success Retiring Replacing Frank Bill – Young‚ motivated‚ rising star Case Summary Cont. Conflict between Frank & Bill Frank
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AVAILABLE CASE TOOLS I. SYSTEM FLOWCHART AND ER-DIAGRAM GENERATION TOOL Name of the tool: SMARTDRAW URL: This Software can be downloaded from: http://www.smartdraw.com. This is a paid software‚ but a 30-day free trial for learning can be downloaded. Requirements to use the tool: PC running Windows 95‚ 98 or NT. The latest versions of Internet Explorer or Netscape Navigator‚ and about 20MB of free space. What the tool does: Smartdraw is a perfect suite for drawing all kinds of diagrams and
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sufficient quality top executives is very difficult task for companies‚ but if we see case of General Electric‚ it was producing managers not only for own‚ GE was producing these executives in enough quantity to meet the need of industry. The philosophy adopted by GE includes some techniques‚ policies and practiceswhich enable GE to fill vacant top positions. Following are these techniques that wehave analyzed in this case study. Continuous Improvement:Management development process of GE was very effective
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