TOOLS AND TECHNIQUES IN PUBLIC RELATIONS INDEX 1. TOOLS IN PUBLIC RELATIONS 2. PUBLICITY MEDIA 3. TYPES OF PUBLICITY 4. OTHER FORMS OF PUBLICITY 5. TECHNIQUES USED TO SOLVE PR PROBLEMS 6. PR PROCESS 7. ISSUE MANAGEMENT SYSTEM (New Jersey Physicians case) 8. CRISIS MANAGEMENT SYSTEM ( Mattel‚ Pepsi‚ Bhopal Gas Tragedy and Exxon case) 9. MODELS IN PR : Open System‚ Cybernetics and Roles of PR. Tools in Public Relations Publicity is the deliberate attempt to manage
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Comcast Corporation is situated in the United States and is mainly involved in cable television‚ internet and phone services business. In addition‚ the company is also involved in the provision of an extended range of facilities that include entertainment and communication services and products. The Comcast Corporation is able to cater for most of the needs of their residential and commercial customers who may be in need of their services or products. Comcast Company has been in operation for about
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Abstract This paper discusses FedEx Corporation and details the linkage between the business strategy‚ workforce strategy and HR strategy that has been adopted by the company. The paper also lays emphasis on the comparative advantage of FedEx Corporation due to its commitment in making differentiation as competitive advantage and the unique way it has positioned itself on the world map of parcel or small packages service providers. Again‚ the paper has also highlighted the way the whole workforce
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Accounting 2200 Project 2 Responses to the Form 10-K of NVE Corporation Professor Jane Morton Muhan Li‚ Madhur Mittal‚ Adam Rosen ------------------------------------------------- Question 1 NVE Corporation is in the business of nanotechnology‚ founded in 1989 in Minneapolis. NVE develops and sells devices that use a new technology known as “spintronics‚” and was founded by James M. Daughton‚ Ph. D.‚ and spintronics pioneer. NVE has been awarded $50 million+ in government research contracts
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ELECTRICAL MACHINE ON MOTOR | Abstract Electrical machine that converts mechanical energy to electrical energy‚ converts electrical energy to mechanical energy‚ or changes alternating current from one voltage level to a different voltage.There are several non traditional machines such as stepper motors‚ switched reluctance motors‚ permanent magnet dc machines‚ resolvers‚ linear induction machines etc. These machines are finding
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Question 1 (Statement of the Problem) Pinnacle Machine Tool Company is an example of an opportunity and a problem that needs to be examined. The CEO of Pinnacle‚ Don Anglos‚ has the opportunity to acquire Hoilman Inc. If Pinnacle Machine Tool Company acquires Hoilman Inc‚ they have the resources to develop software that transmits real-time information on its customers’ equipment. This advantage will enable the company to upgrade itself and be more sufficient to its customers. However‚ CFO and
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Assignment 1 Sands Corporation A report submitted to‚ Prof. Mukul Vasavada and Prof.Danesh Gojer By Rohit Sirohia Roll No. 51220 To Vice President Sands Corporation From Rohit Sirohia Subject: Report on the selection of site for new plant. Respected Sir‚ I am submitting the report on the selection of the site for the new plant required by the company to meet the demands of the new government contract. The two options for the site that is Kimberly street and Hampton have
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Background Headquartered in Texas‚ Teletech Corporation operates under two main business segments: the Telecommunications Services segment‚ providing various telephone services to business and residential customers and the Products & Systems segment‚ which manufactures computing and telecommunications equipment. In late 2005‚ the Securities & Exchange Commission revealed that billionaire Victor Yossarian acquired a 10% stake in Teletech and demanded two seats on the board of directors. He felt
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Case Study Analysis: The VSM Group History of VSM Group Strategic Capabilities Then and Now PESTLE Analysis PEST Analysis PEST analysis‚ a useful approach of examining the Political-legal‚ Economic‚ Social-cultural‚ Technological factors of the environment of an organization‚ can be used to examine the various aspects and trend in one industry by understanding market growth or decline‚ and as such the position‚ potential and direction for a business. (David & Nigel‚ 2006) As there is
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CASE – 3 Corwin Corporation By June 1983‚ Corwin Corporation had grown into a $150 million per year corporation with an international reputation for manufacturing low-cost‚ high-quality rubber components. Corwin maintained more than a dozen different product lines‚ all of which were sold as off-the-shelf items in department stores‚ hardware stores‚ and automotive parts distributors. The name Corwin was now synonymous with "quality." This provided management with the luxury of having products that
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