measure performance. Russel H. Colley (1961) pioneered this approach where to establish an explicit link between ad goals and ad results‚ Colley distinguished 52 advertising goals that might be used with respect to a single advertisement‚ a year’s campaign for a product or a company’s entire advertising philosophy. These goals may pertain to sales‚ image‚ attitude‚ and awareness. Some of the goals are: • Persuade a prospect to visit a show room and ask for a demonstration. • Build up the morale
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Role of Politics in Schools and Colleges Politics is a both a study and skill as to how power is exercised‚ and by whom (and for whose benefit)‚ through the administration of public power‚ to manage people’s affairs. Politics is an integral part of the operation of public education. Politics in education is not just about the ways of election of school board members or local school councils but it is an integral part of day-to-day life. Political activity is about negotiations over the allocation
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of an election. Seguela has an interesting account of the last UK election and in particular the first ever televised Leaders’ Debates. Though I had worked on three campaigns for Tony Blair‚ I am sufficiently tribally Labour to have answered a call from his successor‚ Gordon Brown‚ to go back to help him for his first election campaign as leader in 2011. One of the roles I ended up playing was that of David Cameron in Brown’s preparatory sessions for the TV debates. These debates mattered‚ that much
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tobacco corporations for example‚ were actually behind lawsuit abuse groups trying to help spark tort reform to favor them. They had all the money to back political campaigns for nominees that would favor tort reform. This I believe is a matter of capitalism because the rich are investing in themselves and are literally fixing campaigns by funding
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band of well-spoken political guerrillas. Undaunted by early defeats‚ scrounging money from mailings stamped "Urgent!‚" this loosely knit community has worked for well over a decade to recruit and elect female candidates. Its members have guided campaigns and gathered in hotel rooms to study everything from hairdos to handshakes and help women in a competitive world they tend to enter later and with less professional experience than men. As long ago as the early 1970’s‚ groups like the
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TEXTING WHILE DRIVING LAWS Jessica Daniels DeVry University TEXTING WHILE DRIVING LAWS SECTIONS III‚ IV‚ AND V Imagine a person driving in a car down the road and all of the sudden the car coming the other direction swerves and hits a person head on. The victim of the crash probably thinks the other driver was intoxicated in some way‚ but that person was texting while driving. This shows that sometimes people drive as badly when they are texting while driving as when they’re
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designing these ad campaigns is very complicated as sensibilities of all sections of the society have to be taken into consideration. A major downside to Perodua’s corporate ad campaign is that no evaluation model has been adopted to measure the effect of such advertising on company’s short term goal i.e sales or long term goal of being a responsible corporate citizen. The company should immediately adopt both qualitative and quantitative measures to understand the benefit of its campaign. Depending
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BATTLE OF MEIKTILA INTRODUCTION 1. Gentlemen‚ I welcome you all in today ’s study period on "Battle of Meiktila" in the context of Burma Campaign. The significance of Burma Campaign in the course of world war II was of equal importance from both Allied and Axis points of view as that of other theatres of war. Burma was turned into the theatre of war during the third year of the world war II. Two major regional powers‚ one Asian ie Japan and another European ie Great Britain fought this
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important for us to know. McCombs and Shaw did some investigating on Presidential Campaigns in the years 1968‚ 1972‚ 1976. In 1968 they focused on awareness and information. (McCombs‚ M.E.) (1972). People of the community had views of importance on issues‚ which the mass media did not deem important. The mass media had a huge impact‚ and a great influence on what voters considered to be important issues during the campaign. The media can concentrate on issues of no significance and the public view
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friendships‚ create hostile tensions in the work place‚ or break up marriages. What is the cause of this? That is a very good question and can have many different answers for many different people. Personally‚ I am not very involved with the political campaign process or even politics in general. Although‚ if I feel strongly enough about something I will stand up and fight for that topic and politics just happen to not be one of those topics. However my roommate is quite the opposite and I enjoy getting
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