The only way to accomplish this is by emphasizing that the PS4 has enough new attributes to justify purchasing the new console. Consumers’ needs and wants are always changing. “In the video game industry‚ consumers want newer graphics‚ newer controllers‚ and newer features” (Smith‚ 2012). Educating consumers about the PS4’s new attributes informs these consumers that this console can satisfy these needs. Another communication objective is to persuade 40% of video game consumers to purchase the PS4
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from the year 2001 the Xbox has been one of the well know gaming consoles for young children to enjoy themselves on a television screen. The Xbox was the company Microsoft’s first ticket into gaming consoles. According to Marshall the notation that Microsoft developed its own gaming console began gaining traction way back in 1998‚ with Kevin
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Introduction Nintendo was founded on September 23‚ 1889 by Fusajiro Yamauchi in Japan which started out by selling game cards. In 1974‚ Nintendo ventured into the video gaming industry and since then have been committed to creating innovative video games console and games like the Nintendo Entertainment System‚ Super Nintendo Entertainment System‚ Game boy‚ Nintendo 64‚ Game boy pocket‚ Game Boy Advance‚ Nintendo Game Cube‚ Nintendo DS‚ Nintendo DS lite‚ Wii‚ Nintendo DSi‚ Nintendo DSi XL‚ Nintendo
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Most of these new opportunities are created through advancements in technology which have a huge impact on the video game industry by enforcing constant growth. Aside‚ threats like new competitors‚ substitutes‚ and regulation influence the video gaming and software industry every day‚ making the market even more competitive‚ while an increasing desire for fun and unique products on the customer side force companies to steadily create new and innovative technology. Therefore‚ competition among companies
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Recently‚ Sony and Microsoft both released their newest gaming console‚ the Play Station 4 and the Xbox one. Before the release‚ there were several spec releases and features slowly being revealed throughout many conferences. Both companies used this opportunity to understand the competing model‚ and they decided whether to make changes to their product accordingly. Price had been a critical issue with the last generation consoles‚ the PS3 and Xbox 360. The PS3 debuted with a price that limited initial
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to match in the near future‚ if ever. Neither Sony nor Microsoft will ever be able to release Mario or Zelda games on its console‚ nor are they likely to offer a similar product that operates in two different ways‚” (Kuchera). This proves how Nintendo is trying something new to compete with the big companies and it is so innovative that it is making customers rethink what console that they want to have. The portability is a huge factor to the Switch being diverse from the competitors‚ as well as having
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Nathan Matthews 627 Hunter Street‚ Newcastle‚ NSW 2300 ABN: 88 143 526 089 ACN: 143 526 096 \ DIMENSION GAMING Business Plan Prepared: 24/08/2014 DIMENSION Business Plan 2014 Table of Contents Business Plan Summary ........................................................................... 3 The The The The Business ....................................................................................................... 3 Market .............................................................. Error
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second video game console produced by Microsoft? Did you know that the Sony´s Ps3 has hit 50 million units across the globe? . There have been many types of wars but in the last years there has been a war called “Console War3”‚ since in North America in the late 1970s and the early 1980s. Sony and Microsoft had battle between them since Microsoft release the Xbox in November 15 2001. Now‚ more than 10 years later
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fascinated by technology‚ I had a Tandy computer and my brothers shared a Nintendo gaming system. I lived the gaming system war first hand! Another family member had an old Atari 5600 which he lost interest in after playing with the Nintendo‚ mostly because there were no “cool” games available for that system like Nintendo. The Nintendo Entertainment system (NES) hit the scene in 1985 actually reviving the home gaming industry‚ and never looked back; innovation seems to be the name of game. So‚ when
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countries all over the world have expressed their support for the industry. In the Philippines‚ the first company that focused on solely creating video games is the company Anino Games. This company was founded way back 2001. Ever since‚ video gaming has become known to many Filipinos. In 2007‚ an organization called Game Developers Association of the Philippines (GDAP) has been established. The purpose and objective of this organization is to promote the country’s game development industry. The
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