Read Case #30- Wynn Resorts and answer the following questions: By: Janice Jenkins June 9‚ 2013 1. What is the importance of Mr. Steven Wynn himself‚ to the Wynn Resorts company? Steve Wynn followed his passion as an entrepreneur and has changed the world of gaming. He has become the most talented casino gamer the world has ever seen. His patient‚ the man that he became has earned him a spot in the gaming world that can never be taken away from him He chose to make a smart move
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management needs to decide whether they wish to market to the PC gamers only or to be integrated on one of the gaming consoles. Further‚ decisions regarding the marketing mix need to be made. Segmenting and targeting: The video game market can be segmented as per the chart in Exhibit 1. The PC gamers largely comprise hard core gamers and the segment is shrinking. However‚ the console market has seen a tremendous growth in casual gaming segment (specifically Wii). Moreover‚ this segment offers the following
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Suppose that a fictional gaming company‚ called ThunderGamez‚ wants to expand into the Russian market upon the discovery that their most recently released mobile game was very popular among the Russian audience. The question ThunderGamze has to consider is whether internationalizing to the Russian audience by building and developing a team overseas is a worthwhile investment‚ and if they should eventually take a step even further and hire Russian programmers and game designers to create games that
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Julia Lebedeva‚ a business development director‚ Russian gamers “speak Russian only‚ [loves] complaining‚ needs 24/7 support‚ and [doesn’t] trust those who charge money (that’s why reviews matters.” Thus the need for a local team that can provide support to these gamers is critical. Rather than bringing international workers that can provide support‚ it might be ThunderGatez’s best interest to find local workers that understand the Russian gamer culture‚ or even partnering with local companies that
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Best Buy‚ Target‚ Walmart‚ etc. While these stores offer mulitple departmets‚ GameStop’s main focus has alwas been gaming. It is no wonder when the onling gaming industry was introduced‚ the threat to GameStop was grave. “With more than 6‚600 stores throughtout the United States‚ Austrailia‚ Canada‚ and Europe‚ GameStop’s management team wants to be the premier destination for gamers” (p. 58). However many obsticles GameStop has been faced with‚ it has been able to capitalize stragtigically. The question
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Avinash Tyagi Nintendo Case Study Company: Nintendo CO.‚ LTD. Industry: Video Games Website: http://www.nintendo.com/ Company History Founded in 1889 by Fusajiro Yamauchi‚ Nintendo began as a manufacturer of Japanese Hanafuda (flower cards) in Kyoto Japan‚ by 1902‚ they expanded to manufacture western playing cards as well and in 1951‚ under the control of Hiroshi Yamauchi‚ the grandson of Fusajiro‚ they changed their name to Nintendo Playing Card Co. and a year later opened their HQ in Kyoto
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performances. Segment 8 on the other hand is Japanese gamers who needs specialized devices and integrated notebooks. IBM might not be able to offer the perfect solution‚ but marketing department can offer A-series‚ T-series‚ and i-series. A-series that have desktop functionality may work well with heavy gamers‚ while T-series offer both mobility and performance (which might be suitable for college students). Finally‚ i-series have preloaded gaming software in a competitive price. 3. Yes‚ we will recommend
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Income Multi-use consoles • Movies • Music • TV Shows Shrinking Customer Base • Occasional gamers stop playing • Few new gamers Internet Gaming • Social-networking • Virtual World • In-game Ads Industry SWOT Analysis STRENGTHS • HD & Graphics • Developing Complex Games WEAKNESSES • Attracting new gamers • Targeting multiple customer segments OPPORTUNITIES • Web-enabled gaming • In-game advertising THREATS • Increasing game complexity requires more sophisticated consoles
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that one day gamers can step closer into the gaming world? Fear not! Two of the most hardworking companies have been working on a head-mounted display (HMD) that makes the gamers feel like they are in the depth of a certain video game world. In 2012‚ at the Electronic Entertainment Expo‚ a company called “Oculus VR” announced its head-mounted display the “Oculus Rift” which was the beginning of a new era of virtual reality (VR). Besides‚ it was just a prototype to demonstrate how gaming environment
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competition with Microsoft’s Xbox and Sony’s Play Station 3. So‚ Nintendo do not try to compete to the competitor rather than it tried to rebuild the gaming system. Without concerning the more advanced technology‚ it tried to do more using less investment. The gamers are of two types; teenagers and hardcore gamers. Company earns a lot from the core gamers and they spend a lot in this. As the hardware become more sophisticated and games are more realistic and whether this tech people are more likely pleased
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