Build top of the line consumers’ awareness. · Creating a personality of the brand. Besides having these general objectives‚ the advertising objectives are set avoiding to the advertising strategy for each product‚ e.g. Sunsilk advertising objectives since it was being re-launched were: · To increase the usage. · Conditioning benefits. · Makes the hair appear clean and shiny. · Imparts a feeling of freshness-due to fragrance. · Easy to manage‚ silky‚ soft hair. · Unique shampoo for every
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Moreover‚ according to the article‚ “ The Projects” Diego Vigil explains his study on East Los Angeles gangs and insinuates that “social disorganization theory rests on the fact that cities function in a way that are similar to their environments found in nature”(2).In addition‚ during his study he explains the assumptions made by both McKay and Shaw‚ and suggests that the demographics of the communities like the projects‚ in particular‚ have lack of resources like: high unemployment‚ lack of financial
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|Related Text Overview: Novel | |Title of novel |The Outsiders | |Author |S.E. Hinton | |Date published
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than men FALSE Hispanics are more likely than whites and blacks to have ever used drugs FALSE Children who smoke marijuana are 85 percent more likely to use cocaine than peers who have never tried marijuana TRUE OPPORTUNITY THEORY: Street gangs train youths for adult criminality Anomie: the goal of success becomes more important than the means CULTURAL TRANSMISSION: crime occurs in decaying transitional areas Victimless crimes: because people choose the activity‚ no crime has been committed
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Foxx tells the story of reputed gang leader Stan “Tookie” Williams who while incarcerated experience an epiphany and dedicates his life to making up for mistakesof his youth and redeems himself. Recognized as the founder of the notorious street gang the Crips in South Central Los Angles at the age of 17. Williams hadn’t intended on the Crips to become a gang of crime and violence: he wanted them to do something positive to protect his neighborhood from the street gangs. In a few years the Crips had
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chaotic world. Rocket has plans to escape the city by becoming a photographer‚ even though he has normal teenage problems like how to find money‚ and possibly love. He must do so while also trying to stay alive in a violent environment of drugs and gang warfare. This harrowing tale is told through a modern lens; with frenzied editing‚ multiple story lines‚ and foreshadowing in a natural almost documentary style through the perspective of the main character. Right away in the opening scene‚ the audience
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The Outsiders Are the Socs and the Greasers the same‚ or irrevocably different? The Outsiders‚ by S.E. Hinton is a novel about the two gangs on each side of a town‚ the Greasers and the Socs‚ who have a destructive rivalry and are superficially different. However throughout the course of the novel their true characteristics are proven to be fundamentally the same. Each side has its differences‚ for example‚ their opposing dress codes. The Greasers are generally stereotyped as no good‚ rotten to
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best express his purpose through this type of presentation. Greene uses direct presentation when he introduces major members of the gang such as Blackie‚ Trevor‚ and Mike. Greene reveals Blackie ’s acceptance of his class standing as he describes Blackie ’s reservations with Trevor ’s plan. "He was just‚ he had no jealousy‚ he was anxious to retain T. in the gang if he could. It was the word ’beautiful ’ that worried him - that belonged to a class world that you could still see parodied at the
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evolution. Examples of such actions within the gang culture gangs develop “substantive culture” within the organization a huge presence with many shared values‚ and beliefs. The components‚ which make shared values and belief successful the method that gangs continue hiring new members‚ avoid and prosper because of unsuccessful prosecution also establishing a legitimate business (Lynn & Porter‚ 2007). The activities begin within street gangs the evolution a tough job but the outcome
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Throughout the film‚ gangs are presented. Each gang (or culture) feels they are superior to others and bully and/or violently threaten the lives of others in order to affirm their dominance within the city. In one specific scene Thao Vang Lor is walking home. While on foot‚ a car full of Hispanic gang members pull aside Thao and begin to hassle him. Thao’s cousin‚ Spider‚ catches a glimpse of this from around the corner and immediately rides in to defend him. As a member of the Hmong gang‚ Spider and
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