Authenticity: is it real or is it marketing? Weinberger D. Source Harvard Law School’s Berkman Center for Internet & Society‚ Cambridge‚ Massachusetts‚ USA. self@evident.com Abstract Marty Echt‚ the new head of marketing at Hunsk Engines‚ is determined to bring the motorcycle maker back to its roots. He says it’s not enough to project authenticity to customers--employees must personally subscribe to the brand’s values. Should the company’s CEO support Marty’s "real deal" vision? Five experts
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The Real Story Behind the Real Thing: When Pharmacist John Pemberton invented Coke in 1886‚ it was the original energy drink claiming to have restorative powers. The original ingredients of Coke also included a small amount of Cocaine‚ but this was eliminated from the ingredients in 1903. Coca-Cola is made of water‚ sugar‚ a few secret flavors and some bubbles. But behind the product itself is where marketing has played a key role in Coca-Cola’s domination of the market place. Coca-Cola promises
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The Uniform Civil Code The Uniform Civil Code deals with personal matters like marriage‚ divorce‚ maintenance‚ adoption and inheritance. At present in India‚ there are a set of different laws for people belonging to different communities. While the Jains‚ Sikhs and Buddhists are covered under the Hindu Civil Code‚ the Muslims are governed by the Shariat law. Uniform Civil Code will streamline the personal laws and adopt the progressive ones. Uniform Civil Code is in place in most modern countries
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Research Title of Article: Code Switching as an Interactive Tool in ESL Classrooms Author : Mohamed El Mamoun Abdel Magid & Abdelrahim Hamid Mugaddam Vol Number : Vol.2‚No 2; Year : 2013 Title of Article: Codeswitching in ESL Teaching Author : Niklas Berg Vol Number : - Year : 2013 Title of Article: Codeswitching:Instructor Use Of L1 In ESL Classrooms Author : Robert Van Benthuysen Journal Title and Vol Number : - Year : Introduction What is code-switching? Code switching is one of the
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in their early lives creating the necessity for an honor code. 1a. Thesis: The present system must be revised for maximum effectiveness by changing the perspective people have on the honor code‚ recognizing that it should not be dependent on the same rules and repercussions already placed and realizing that the overall efficiency of the honor system is determined by the students. 2. Body Paragraph 1: 2a. Topic Sentence: The honor code contains more importance than what the modern leaders and
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Paul Costley Eng.1102 M/W 2-3:15 Assignments Week 11 10/23/2017 Assignments Week 11 1. “We Real Cool” Paraphrase: The overall message of the poem “We Real Cool” is stating that the subjects are‚ in simple terms‚ are losers. For example‚ the poem starts with‚ “We real cool. We Left school.” The poem proceeds to say that these men are staying out late‚ drinking gin‚ and playing pool. To further show the reader that the subjects are losers in the last two lines Gwendolyn writes‚ “Jazz June. We Die
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The Code of Hammurabi The Code of Hammurabi was one of many sets of laws in the Ancient Near East. Before Hammurabi there were many different tribes in the area. Some of these were the Hittie‚ Ur‚ and the Mosaics. All these different tribes had their own set of law codes that they followed. Marduk‚ who was the Chief and leader of the gods‚ sent Hammurabi to rule over Babylon. His mission was to bring the different tribes and their law codes together‚ to form one common identity. Hammurabi began
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these students and hopefully prevent cheating and ever waging. Honor codes have been implemented at schools and universities across the nation‚ that are a written agreement that require students to be honest in their work and conduct‚ especially promising not to cheat; however‚ many people (both students and administrators) are questioning if they actually provide positive results. My school Foothills Academy does not have an honor code implemented‚
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1 A “real” European Union World order is going to change in the near future. This year 2012 will be remembered as the year the European Union become a reality. There are three big events occurring this year that are promoting a larger economic‚ political and social unity inside the EU. A united Europe is a project that has taken a long time to create and that had overcome many difficulties. All the indefinitions in the EU in the past have created many problems in the present‚ but now they work
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The article‚ "The Lexus Hoverboard Is Real‚ but It Isn’t Coming to a Skate Park near You‚" discusses the various aspects of this new hoverboard known as the "Slide" and also argues the point that the hoverboard will not proceed into production. In order for the Slide to work‚ one needs: superconductors cooled by liquid nitrogen‚ magnets in the board‚ and a gargantuan amount of magnets in the ground. The fact that the board only works at an expensive‚ custom-built park in Barcelona causes author Tim
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