ADVERTISING STRATEGIES FIRSTLY‚ WILL DISCUSS WHAT ADVERTISING STRATEGY MEANS AND WHAT ARE THE STEPS INVOLVED IN IT Meaning of advertising strategy: An advertising strategy is a campaign developed to communicate ideas about products and services to potential consumers in the hopes of convincing them to buy those products and services In today’s world advertising strategies being implemented by a company focuses on three major goals: 1) promote awareness of a business and its product or services;
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CHOCOLATE GOOD FOR YOUR HEALTH As you hear the name “chocolate” your mouth waters! You are allured by the delicious and stimulating taste of chocolates. At the same time you are worried about the harmful effects of eating too much chocolates. But you must know that recent studies have proven that chocolates high in cocoa solids provide potential health benefits. So toss up good health and nutrition by treating yourself with chocolates! Presently scientists are beginning to disapprove some
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towards course the report would not be completed . I also show my gratitude to my friends and all who contributed in completing the report Assignment : INTRODUCTION : First people who made chocolate were theMayas and the Aztecs Chocolate played an important role in their social and religious life. Cadbury’s founder is jhon cadburry . cadburry started its operation in 1905 ad in birmingham UK .CBM Operates in more then 60 countries and become world largest confectionary
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INDIVIDUAL FINAL EXAM SPECIALISATION COURSE OPERATIONS AND SUPPLY CHAINS Read this carefully This exam is a closed book exam: you are not allowed to have books‚ articles‚ notes etc. on your desk. Please take care of your handwriting. You need to be very specific about which question you are answering - it is noticed here that often one question exists of several sub questions. Please explain all your answers and write down your name and student number on each sheet
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blamed hot weather for the slump in chocolate sales in Britain that is causing mounting alarm in the confectionery industry. Wilting consumers are to blame for weak sales‚ said Todd Stitzer‚ the chief executive of the sweets and soda pop company‚ who barely mentioned a salmonella food poisoning scandal last summer which forced the company to remove one million chocolate bars from retailers’ shelves. Instead‚ the American Cadbury boss suggested the whole chocolate market is suffering from unseasonal
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product is a re-launch of Cadbury dairy milk. Cadbury dairy milk is made from real chocolate. Its ingredients include cocoa butter and there is a glass and half full cream dairy milk in every 200 grams of Cadbury dairy milk chocolate‚ Cadbury buys 65 million litres of fresh milk each year to make Cadbury dairy milk chocolate. Price Price is an important element of the marketing mix. The price charged for a chocolate bar can determine whether a consumer will buy it and the level of sales achieved
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first made its appearance in 1824‚ when John Cadbury opened a shop on Bull Street nr. 93‚ Birmingham‚ which sold cocoa and drinking chocolate. In 1831 he opened a factory and started producing drinking chocolate and by 1842 he was selling 11 types of cocoa and 16 types of drinking chocolate. The year 1847 was a breakthrough‚ as it was the year when the first chocolate bar was produced. (Cadbury‚ 2012) From then to this day‚ the company has expanded to become one of the top confectionery companies
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most loved and recognized brands in India. CDM is a part of sweet childhood memories‚ for millions of Indians. Circa 2004: Cadbury was the biggest player in the chocolate market in India with nearly 65% share of the category and Cadbury Dairy Milk (CDM) its flagship brand with 31%. CDM accounted for over half of Cadbury India’s chocolate revenue in 2004‚ and this obviously meant Cadbury India’s fortunes (read profitability) was tied to CDM’s fortunes (compared to Nestle Munch its nearest competitor
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promotions‚ online etc - Consumers might believe that a heavily advertised brand must offer good value - The ’taste’ of Cadbury’s chocolate has long been the focus of Cadbury’s advertising. This has been supported by the slogan ’a glass and a half of full cream milk in every 200 grams’‚ accompanied by a picture of milk pouring into the Cadbury’s Dairy Milk chocolate block. The image has become an integral part of the packaging design and has been featured in magazines‚ and on buses and trains‚ billboards
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The tastes of summer can be yours whenever you need by making this awesome Chocolate Drumstick Dessert at home. Come on in and get this formula for yourself. When I eat this chocolate drumstick dessert it brings back recollections of the frozen yogurt truck driving through town‚ playing mesmerizing music‚ similar to that of the pied flautist‚ luring the children to come running for a solidified treat. Also‚ run we did‚ with coins in our grasp and energy composed everywhere on our countenances‚ as
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