ISSN 1822-6515 EKONOMIKA IR VADYBA: 2011. 16 ISSN 1822-6515 ECONOMICS AND MANAGEMENT: 2011. 16 NEW APPROACHES TO THE BUSINESS-TO-BUSINESS MARKETING COMMUNICATION Eva Chlebišová1‚ Jana Kyzeková2‚ Markéta Zajarošová3 1 Technical University Ostrava‚ Czech Republic‚ eva.chlebisova.st@vsb.cz Technical University Ostrava‚ Czech Republic‚ jana.kyzekova.st@vsb.cz 3 Technical University Ostrava‚ Czech Republic‚ marketa.zajarosova@vsb.cz 2 Abstract Approach to the business-to-business
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PARAGRAPH-BY-PARAGRAPH READING WORKSHEET ¶ | Author’s ActionA presents text Y / A tells story Y / A reports from Y / A analyzes Y / A reads Y / A speculates Z / A argues Z | 1 Sentence Distillation of Paragraph Spoken in Author’s VoiceIf this column is filled out properly and thoroughly you should be able to read it from top to bottom as an accurate distillation of the whole essay. Review and amend earlier distillations for accuracy and coherence as you go. | Key WordsList key words. Review
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Samsung: New Product Launch Marketing Plan Part III Charles Brown‚ Dionne Flinn‚ Jessica Hyde‚ Colleen Mosquera & Ashleigh-Layne Washington MKT/571 October 27‚ 2014 Heather Hanchak-Moss Samsung: New Product Marketing Launch‚ Part III Executive Summary and Introduction Samsung‚ The South Korean based electronics company‚ is introducing a new line of High Definition televisions‚ the Smart TV line of LED‚ Plasma and 3D with Smart TV technology. Prior marketing plans for the Smart TV have identified
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Organizational Structure of a Housekeeping Department The housekeeping department of a lodging property typically accounts for the business’ largest labor expense. Executive Level Most hotel housekeeping departments are led by an executive housekeeper. This employee is typically a member of the executive team. In smaller properties‚ he reports directly to the general manager. In larger properties‚ he may report to the rooms division manager. The executive housekeeper is responsible for managing
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Political Form(s) of Government Political Structures Courts/Laws Leaders/Elites Kingdom/Domain War/Conflict The government of the ancient Mesopotamians was an unusual form. There was a King and nobles who made the law‚ declared war and decided how to honor the gods. Then there was an assembly of the people who could overrule the king and say‚ “this is not a good law‚ get rid of it”. Mesopotamia was made up of city-states. It was one nation as a whole‚ but each city-state had it’s own government
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Tragic Tale of Myrtle Wilson The Great Gatsby Confuscious‚ Homer‚ Shakespeare‚ Sophocles and Virgil all contributed to the criteria that makes a modern day tragic hero. The key points that make a modern day tragedy includes the hero having a tragic flaw‚ suffering meaning something‚ being an ordinary person‚ catharsis and death. In Scott F. Fitzgerald’s timeless tragedy “The Great Gatsby”‚ Gatsby is usually thought of as the tragic hero‚ when it is actually Myrtle. Looking through the criteria
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Case 5: MARKETING MICROWAVE OVENS TO A NEW MARKET SEGMENT I. The advantage of microwave ovens for food preparation II. The values and customs that might affect opinions about microwave ovens - III. New marketing strategy 1. Target market -upper middle class - Indian family and focus on housewife - single male 2. Long-term marketing programs - Pay more money for R&D and product innovation - Building call center to help customer (after sales
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My Favorite Restaurant Technique #5 “The trouble with eating Italian food‚” says Woody Allen‚ “is that five or six days later you’re hungry again.” This is‚ any way you put it‚ true. My favorite restaurant‚ Olive Garden‚ proves Woody right. When you get there you’re starved‚ rapidly going over their perfectly priced menu items‚ flipping through its pages‚ after ten minutes of going back and forward with the menu you finally decide. Your order is brought to you within minutes‚ you take your
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Executive Summary Jose’s Authentic Mexican Restaurant noticed that tips that waiters were receving were on a drop off also wait times for meals were also taking 20 minutes instead of the normal 12 minutes during peak hours. Management conducted customer surveys during busy hours and received some unfavorable results. The problem with Jose’s Authentic Mexican Restaurant is their service failures and a lack of a systematic approach to analyzing these services. Without a systematic approach to analyzing
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pregnancies per 100 women 1-5 pregnancies per 100 women regular‚ lighter‚ and shorter periods Woman’s ability to become pregnant returns quickly when the use of the patch stopped Risk of blood clot two times higher than oral contraceptive Must apply new patch every week Check that piece is still in place every day Doesn’t protect against STI NuvaRing 8% Less than 1% if used perfectly Last 3-4 wks Use for those who can’t remember to take pills Shouldn’t be used by women who smoke and over the age
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