Introduction In recent years‚ the hospitality industry in China has experienced tremendous changes with the ups and downs of the real estate industry‚ which also includes the expansion campaign in full swing in a field set off by the series of the world’s leading high-end hotel group. For most of the world’s top hotel group‚ the rapid growth of the Chinese market profits undoubtedly like a straw to help them flee out of financial crisis. With this background‚ hotels in China will face the enormous
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Customer Loyalty in hospitality industry Today‚ the ultimate goal of almost every kind of business is to increase its income and sales. In other word‚ the business wants to not only attract new customers to the products and service but also to maintain and encourage the current customers to have repeat purchases. Brand awareness is a term used in this condition. It refers to how the firm can let customers know about the products and service and to have a clear picture of the firm when they
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CSR Gap Analysis of the GAP Gap Inc prefaces their 2004/5 CSR report with the question: what is a company’s role in society? Their answer is that a company ‘only realizes its full potential when it embraces its role as a global citizen’. This raises two interesting points; the first is that the answer to the question ‘what is a company’s role in society?’ will be conditioned by normative assumptions about business/government relations in a firm’s country of incorporation. David Detomasi
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1. ICT APPLICATION TOOLS - INTRODUCTION ICT has beyond doubts made huge contribution to the development of hospitality and tourism services. Due to the advancement in technology‚ the fierce competition and also due to the complexity of the hospitality and tourism markets‚ organizations from all over the world now depend almost on the use of ICT to plan‚ manage and market their services. There was a time when organizations would depend on using effective BPOs also known as call-centres to reach
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to the hospitality industry‚ few are more important the transportation. Without a way for tourists to get from their homes to destinations far out of reach of a car‚ there simply is no travel. As technology advances in transportation rules and regulations must keep up to ensure the safety of the general public as more than 822 million passengers are transported to and from destinations around the United Sates each year. One major law that has had a huge impact on the hospitality industry is a law
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The world and business activities are gradually becoming more globalized as many firms extend their operations into overseas markets. With the advent of globalization‚ there are more influences than ever on the hospitality industry. Put simply‚ this means that people share their cultures with others. International hotel chains have been growing and because of this‚ the number of people engaged in foreign business markets has increased. An overseas assignment is an increasingly common career experience
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GAP Analysis: A technique that businesses use to determine what steps needed to be taken in order to move from its current state to its desired‚ future state. Also called need-gap analysis‚ needs analysis‚ and needs assessment. Gap analysis consists of (1) listing of characteristic factors (such as attributes‚ competencies‚ performance levels) of the present situation ("what is")‚ (2) listing factors needed to achieve future objectives ("what should be")‚ and then (3) highlighting the gaps that
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Gap analysis of Indigo airline: On time every time. Indigo promotes three major things as a part of its advertisisng- on time performance‚ affordable fares and hassle free passenger experience. There are many factors that affect passengers such as‚ flight delays‚ misbehaviour by staff‚ etc. and they result in a complaining behaviour. Whereas‚ there are so many situations wherein situations can‟t be controlled such as‚ weather problems‚ technical fault‚ etc. Although these situations are not in
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undertake a full company analysis and share price estimate for the GAP. The case report should be presented as a formal report document of about 8 pages (not including supporting spreadsheets) and all students must sign the final report affirming that they made an equal contribution. To undertake the project you are provided with: i. A handout that details the background‚ analyst recommendations and financial data of the GAP ; ii. Chapter 6 of Palepu et al.‚ “Business Analysis and Valuation” available
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the recent jump in energy prices‚ and empirical data provided by several different environmental and scientific agencies. The Hotel industry is no different‚ in fact‚ it would benefit greatly from the recent push for all businesses and business sectors to “Go Green.” Yet‚ the industry has long resisted the changes‚ and is only recently catching up to other industries that have converted their operations to have greener strategies. Hotels require meticulous upkeep and cleanliness in order to keep
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