Ryanair Marketing Mix Product or Service. - Low cost‚ no frills air travel to European destinations. - No free food or drink onboard. You buy them onboard‚ or you don’t. You can take your own food and drink. - The company has deals with Hertz car rental‚ and a number of hotel businesses‚ phone cards and bus tickets. Ryanair takes a commission on ’up selling’. About 16% of profit is made this way. Price - Ryanair has low fares. -70% of seats are sold at the lowest two fares. 30% of seats
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do you expect Aer Lingus and British Airways to respond? There could be 4 ways to respond: 1. Start price war with Ryanair by immediately reducing AL and BA prices: unsustainable due to high overheads. 2. Gradual cost cutting (staff reduction‚ less customer service‚ less perks‚ lower quality travel‚ outsourcing of services‚ etc.) to bring pricing structure in line with Ryanair: without losing core competence‚ brand value and profit at bigger stage where they are now profitable. However subsidizing
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Assignment Ryanair Case 1-What is your assessment of Ryanair’s launch strategy? - Will it be successful? Or is it fatally flawed? Why? - Does Ryanair’s strategy give it a competitive advantage over the rivals? 2- How do you expect Aer Lingus and British Airways to respond? Why? - Focus on competitor analyses of Aer Lingus and British Airways. What does Aer Lingus want to achieve? What does British Airways want to achieve? - What are the reasons to expect vigorous retaliation from Aer Lingus
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1. SPRICE: selling price of home‚ dollars LIVAREA: living area‚ hundreds of square feet AGE: number of beds BEDS: number of baths BATHS: =1 if lot size > .5 acres‚ 0 otherwise LGELOT: age of home at time of sale‚ years POOL: =1 if home has pool‚ 0 otherwise | SPRICE | LIVAREA | AGE | BEDS | BATHS | LGELOT | POOL | Mean | 123693.9 | 16.75 | 21.86 | 3.29 | 2.13 | 0.06 | 0.07 | Median | 109500.0 | 16.00 | 19.00 | 3.00 | 2.00 | 0.00 | 0.00 | Maximum | 713000.0 | 49.00
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The Gap Inc. business strategy is a combined of cost leader and differentiation. The company provides a highly competitive price with some differentiated fashion features. As a cost leader‚ Gap supplies the similar products at a lower price‚ uses the simple design‚ and applies a tight cost control system to its store space. At the same time‚ Gap also equipped with some unique product features. The company has variety products designed for different group of target customer‚ like GapKids and Banana
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Case #4: Bridging the Gap As customers once knew‚ The Gap was a popular fashion apparel store that attracted many people to it. However‚ this is no longer the case in the present day. So what happened? According to the case‚ competitors are gaining market share with cheaper and fresher fashion designs. One of the problems Gap (including other retailers) is the rising costs of raw materials. Gap said this would force them to raise their prices on items by 20 percent‚ but the customers
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Ryanair Strengths * In its 26 of being in the airline travel industry‚ RyanAir were the first to launch low cost flights in Europe and has established itself as a reliable airline providing the lowest fares in the market. * The usage of a single model of aircraft i.e. Boeing 737 planes reduces training‚ maintenance and supervisory costs. Their new aircraft models burn less fuel and have less noise emissions which result in more safety‚ higher fuel efficiency and create more opportunities
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In 2000 the digital music was the next big thing in how consumers listen to music. The technological shift in music changed how the relationship is between the artists‚ recording companies‚ promoters and music stores on how they operate today. In the late 90’s and early 2000’s Peer-to-peer (P2P) networks allowed free exchange of music files with companies like Napster and Kazaa was a big step that allowed consumers to store large libraries of music. With the cost of hard drive space going down;
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This essay‚ published by The New York Times and written by the journalist Claire Cain Miller‚ establishes a counter argument for the position that many people have taken on the issue of the gender pay gap. Miller and Harvard labor economist‚ Claudia Goldin‚ established the view that the pay gap is because of gender and not because of comparisons between the different jobs that males and females take. Being informed is essential to finding solutions for an issue and in this essay Miller informs her
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The Low Fares Airline---Ryanair By Kuan Li Introduction: Chief executive Michael O ’Leary blamed weaker exchange rates‚ greater competition and the continued impact of austerity measures in Europe for decline. However‚ sources at other airlines queried Ryanair ’s statement‚ saying they had yet to see similar signs (Thomas‚ 2013).In other words‚ that means the environmental impact of Ryanair is less than other airlines. At the same time also can know that Ryanair has strong actual strength. The
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