segmentation They include: Demographics‚ psychographics and personality Consumer Motivation (Chapter 8) Consumer Knowledge (Chapter 9) Consumer Beliefs‚ Feelings‚ Attitudes and Intentions (Chapter 10) Analyzing and Predicting Consumer Behavior Demographics is the size‚ structure‚ and distribution of a population Marketers use demographic analysis as market segment descriptors and in trend analysis I- Demographics A- Structure of Markets B- Geographic Factors C- Economic Resources
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divided the market segmentation criteria into 3 main groups: Segmentation criteria profile psychographic bahavioural Socio-economic: -disponible Income: -more than average disponible income -less than average disponible income lifestyle: -luxury orientated -value orientated benefits soughts: - price conscious - quality conscious - image conscious - ethical conscious geographic: -location: -urban area -non urban area Buyer habits: -Super/Hypermarkets -little grocery
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INTRODUCTION Demography is the scientific study of characteristics and dynamics pertaining to the human population. It is expanded to include education‚ income‚ the structure of the family unit‚ housing‚ race or ethnicity‚ and religion. The characteristics encompassed by this study include size‚ growth rate‚ density‚ vital statistics‚ and distribution of a specified population. People who study and record this information are referred to as demographers. Demographers must know both how to scientifically
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Psychographic Segmentation -Income and occupation We have set target for customer that from their income and work as employees in the Kuching. Most of people that live in Kuching city having the high- income because work in big city and also the employees sometimes running out time to go work just buying the fast food. Hashi burger is currently new sale for Malaysian‚ people may be want to try the product to know how the taste of the burger. The camel milk also be targeted because
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Diversity and Demographic Characteristics Introduction Diversity relates to gender‚ age‚ language‚ ethnicity‚ cultural background‚ disability‚ sexual orientation or religious belief‚ including that people are different in other respects such as educational level‚ job function‚ socio-economic background‚ personality profile‚ marital status and whether or not one has family. Diversity and demographic differences can impact individual behavior by creating conflict in the workplace. The success
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asset in order for groups and teams to become high performance groups and teams. Every group or team leader must be aware of the demographic characteristics and the cultural diversity of the team in order to become effective. Groups and Teams There are many factors that affect a team’s performance; from leadership and communication‚ to demographic characteristics and cultural diversity. Each impacts the team in its own way. With out these major factors being forced upon a team or group individuals
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Demographic is a study of human population which based on few aspects such as population density‚ population composition and lifestyle choices. While housing characteristics is define as the differences in housing such as the size‚ type and age of house. Generally speaking‚ demographic factors will result in having different housing characteristics. To illustrate this relationship‚ two suburbs‚ Stuart Park and Nightcliff from Darwin have been chosen. First of all‚ Darwin is a tropical wet and dry
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Introduction Tigers (and all other carnivores) have descended from miacids that lived during the ice-age. Approximately 37 cat species exist today‚ including Panthera tigris‚ the tiger. All throughout the world the tiger holds fascination for many people. Certain cultures retain the tiger as a symbol of strength‚ which has a mysterious aura surrounding it. But the fact remains that the tiger is in danger of extinction. Welcome‚ you are about to enter the world of the tiger... Evolution:
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5. EXERCISE A. Definition It is the performance of any physical activity for the improvement of health or correction of physical deformity. B.Types of Exercises Below are the common forms of exercises. 1. Strength and Muscular Endurance Exercises Strength is the ability to exert force against resistance. Strength is needed for optimal performance in daily activities like sitting‚ walking‚ doing household chores‚ and meeting emergencies in the house. This strength is best gained in a regular
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Is Euthanasia good or bad for animal? The controversy debate regarding whether euthanasia is good or bad for the animals or pets went always go viral in the web. People tend to have different views about it. Some of the people were are furious with the practice of animal euthanasia especially those animal right advocates while some of the people seemed pleased with it. Euthanasia implying “good death” from Greek means the act of putting an animal to death or allowing it to die as by withholding
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