score should be between range 1.0 (low) to 4.0(high). The average weighted score for CPM matrix is 2.5 any company total weighted score fall below 2.5 consider as weak. The company total weighted score higher then 2.5 is consider as strong in position.The other dimension of CPM is the firm with higher total weighted score considered as the winner among the competitors. Competitive Profile Matrix Example CPM matrix shown below show the comparison among Harley‚Honda and Yamaha. [pic] As the result
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{draw:frame} The BCG matrix method is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. To ensure long-term value creation‚ a company should have a portfolio of products that contains both high-growth products in need of cash inputs and low-growth products that generate a lot of cash. It has 2 dimensions: market share and market growth. The basic idea behind it is that the bigger the market share a product
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Boston Consultancy Group (BCG Matrix) This product portfolio matrix classifies product lines into four categories. The BCG models suggests that organisations should have a healthy balance of products within their range. The Boston Consultancy Group classified these products as following: Dogs These are products which have low market shares and low market growth rates. The options for many companies is to phase these products out‚ however some organisation do go for the strategy of
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Essay The Generation Gap The text represents an extract from the novel “Wheels” by Arthur Haily. The extract belongs to the belles-lettres style. The text looks at the relationship between Matt Zaleski and his daughter Barbara. The main theme of the extract is the generation gap. The author managed to reveal the inner corners of the characters’ soul through the description of their attitude to each other‚ their behaviour and outlook. At the very beginning Haily makes use of the
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Gabriel Reyes | Insurance Matrix | 6/30/2012 | ------------------------------------------------- University of Phoenix Material Insurance Matrix Directions – Matrix For each type of insurance listed in the matrix‚ identity three functions‚ three coverage characteristics‚ and three companies that offer this type of insurance. Type of Insurance | Functions | Coverage Characteristics | Companies That Offer It | Auto | 1.Loss2. Damage.3.Accident(Collision) | Liability insurance
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Introduction GAP Inc has been a member in the family-clothing-store industry for 43 years. They are one of the top four companies with a 16.3% market share as of 2010 (Van Beeck‚ 2010). They have a chain of stores that include GAP Inc‚ Old Navy‚ Banana Republic‚ Piperlime and Athleta. Between 2002 and 2010 GAP has implemented multiple strategies to accommodate changes in technology and the economy that have driven the strategies of all of the major competitors in the family-clothing-store industry
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Old thinks him as gold‚ young’s calls the old as fools. The fight between the old and the young is not new and has been bound in the culture of every nation of the world. Generation gap is a more modern term for the difference between generations‚ or another term for the "clash" between the opinions‚ the attitudes and the behaviors of the younger and the older generations. The inevitable progress of time and technologies makes the introduction of new ideas‚ new believes‚ and new values unavoidable
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from old generation life that looks like a break between two periods of time. Our entire life physical‚ social‚ economic‚ imaginative is cast in different pattern. This break or different pattern is causing an alarmingly‚ “generation gap”. BODY: Generation gap is the major reason today why parents and teenagers are moving away from each other. As we all know‚ the environment has changed‚ so has the life style and with that changes the mind of teenagers. Today’s generation doesn’t like others
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A STUDY OF THE CONSTRUCTION OF BCG MATRIX FOR NESTLE INDIA Tarun Jain1 TABLE OF CONTENTS Executive Summary Objectives Research Methodology Introduction Studying the construction of BCG matrix for Nestle Conclusion Suggestions Limitations Bibliography Annexure – I (The BCG Matrix explained) Annexure – II (List of Nestle Products worldwide) Annexure – III (List of Nestle Products offered in India) Annexure – IV (List of provisional stores surveyed for the study) 1 For details‚ visit http://ssrn
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2.0 MISSION AND VISION Gap’s mission “Gap‚ Inc. is a brand-builder. We create emotional connections with customers around the world through inspiring product design‚ unique store experiences‚ and compelling marketing." To make it easy for you to express your personal style throughout your life. Comment : Until now‚Gap Inc have six branch which are Gap‚ Old Navy‚ Piperlime‚ Banana Republic‚ Atletha and the latest on INTERMIX. Each brand have their own target market and specify the trend
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