Assignment ------------------------------------------------- Name: Minh Le Nguyen Binh - Roll Number: minhlnbba00327 ------------------------------------------------- Class: BA0604 ------------------------------------------------- Subject: Service Marketing Management ------------------------------------------------- Lecture: Nguyenltt ------------------------------------------------- ------------------------------------------------- -------------------------------------------------
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1. Introduction 2. The Marketing Environment examined 3.0 The French Premiere of” Plus ca change‚ plus c’est la meme chose” 4.0 The super galactic cruise “back to the future”: A visit to Cova and Cova and their tribal theories as a new marketing paradigm? 5.0 Brands that have stood the test of time 6.0 Brand Longevity as an equity 7.0 Grand Finale- Evaluation and conclusions on “Can tribal marketing create and sustain brand longevity?”
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3 2. Introduction 4 3. Indian Diaspora in South Africa 5 4. Population‚ Regional & Linguistic Distribution 6 5. Starting a restaurant chain in South Africa 7 – 9 6. Marketing Mix 10 - 12 7. A peek into the Pro-ser-exp to be offered 13 - 16 through the restaurant 8. Promoting the restaurant 17 9. Business Forecast 18 10. References
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SERVICE: Providing Customers with Grocery Deliveries 1. Target Market: a. Seniors (lack of mobility or available transportation) b. Handicap individuals c. People who are too busy to get to the grocery store d. People who are willing to pay for this service ➢ How to satisfy the target needs? ➢ Determine range of delivery service 2. What costs will be needed and what rate a. Vehiclemaintenance‚ gasoline
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Gap analysis generally refers to the activity of studying the differences between standards and the delivery of those standards. What role does gap analysis play in the audit process and how is it relevant for successful outcomes in terms of organisational goals. In more specific terms‚ gap analysis can be defined as the technique for determining the steps to be taken in moving from a current state to a desired future-state. This as the name implies is simply the description of the ‘gap’ between
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Product and service marketing are highly related. Take the success of a company like Apple‚ for example. The technology giant operates nearly 400 retail stores‚ employs more than 42‚000 people and hosts more than a million visitors each day. In 2012‚ Apple’s retail operations generated nearly $19 billion. Furthermore‚ it’s estimated that Apple’s Fifth Avenue store generates more than $35‚000 per square foot‚ making it the highest grossing retailer in New York – ever. Those statistics reinforce the
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The Gap Inc. business strategy is a combined of cost leader and differentiation. The company provides a highly competitive price with some differentiated fashion features. As a cost leader‚ Gap supplies the similar products at a lower price‚ uses the simple design‚ and applies a tight cost control system to its store space. At the same time‚ Gap also equipped with some unique product features. The company has variety products designed for different group of target customer‚ like GapKids and Banana
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Services Marketing in the Hospitality Economy: An exploratory study Fotis C. Kitsios Technical University of Crete‚ Dept. of Production Engineering and Management‚ Chania‚ Greece Paper prepared for presentation at the 98 th EAAE Seminar ‘Marketing Dynamics within the Global Trading System: New Perspective s’‚ Chania‚ Crete‚ Greece as in: 29 June – 2 July‚ 2006 Copyright 2006 by [Fotis C. Kitsios]. All rights reserved. Readers may make verbatim copies of this document for non - com mercial
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Administrator [PIZZA HUT: AN ANALYSIS OF SERVICES] Submitted to: Prof. K.C. Prakash Submitted By: Pallavi (07BS2758) Table of Contents Company Profile ……………………………………………………………………….02 Industry profile…………………………………………………………………………10 Major competitors profile……………………………………………………….……13 Literature review……………………………………………………………………….20 Marketing Mix Analysis………………………………………………………………..23 Marketing Mix Of Competitors………………………………………………………
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7 Ps of Services Marketing Marketing services is different from marketing goods‚ and the marketing tools and practices developed for goods marketing are often not directly transferable to the marketing of services. There are several major differences‚ including: * The buyer purchases are intangible * The service may be based on the reputation of a single person * It’s more difficult to compare the quality of similar services * The buyer cannot return the service 7 P’s product
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