Case Study: GAP Inc. Viewpoint: Robert Fisher Time context: 1st Qtr of 2007 I. Problem Statement How could Gap Inc. win the Yuppies market in Metro Manila‚ Metro Cebu and Metro Davao? II. Objective To win the yuppies market In Metro manila‚ Metro Cebu‚ Metro Davao in 1 year time. III. Areas of consideration Strength: a. Has a multi-brand category with existing market. (Gap‚ Banana Republic‚ Old Navy) b. Entered into international markets and become the second largest
Premium Marketing 1979 1967
Executive Summary Gap‚ Inc. has a team that has concluded upon creating a new product line to be implemented throughout its stores. This product line will bring larger profits and more attention to Gap‚ Inc.‚ revitalizing the company’s image. The exciting new product is a line of bedding called “Bed in a Bag”. This is a revolutionary step for Gap‚ Inc. and will be attractive to all ages while upholding the quality and style standards associated with any other Gap‚ Inc. product. “Bed in a Bag”
Premium Abercrombie & Fitch Hollister Co. Banana Republic
Strengths Large network of physical stores Gap‚ the company‚ has a large network of physical locations. At the beginning of February 2008‚ the company had 3‚167 stores‚ including 1‚249 in the US and 1‚918 in international locations such as Canada‚ the UK‚ France and Japan. Gap has also entered franchise agreements to operate Gap stores or Gap and Banana Republic stores in Singapore‚ Malaysia‚ United Arab Emirates‚ Kuwait‚ Qatar‚ Bahrain‚ Oman‚ Indonesia‚ and Korea. Comparatively‚ Gap’s competitor
Premium Marketing Management Psychology
Gap Inc. is a leading international specialty retailer offering clothing‚ accessories and personal care products for men‚ women‚ children and babies under the Gap‚ Banana Republic‚ and Old Navy brand names. There are four brand names included in Gap: Gap‚ GapKids‚ BabyGap‚ and GapBody. There are worldwide Gap headquarters in the San Francisco Bay Area‚ product development offices in New York City and distribution operations and offices coordinating sourcing activities around the globe (www.gapataglance
Premium Banana Republic Abercrombie & Fitch
Strategic Audit of The Gap‚ Inc. Submitted by: Chris Bess‚ Teddy Ormsbee‚ Tiffany Sayers‚ and Jeremey Williams Submitted to: Professor Ditmore 13 April 2010 Table of Contents I. Current Situation: The Gap in 2002 3 A. Past Corporate Performance 3 B. Strategic Posture 4 II. Corporate Governance 5 A. Board of Directors 6 B. Top Management 7 III. External Environment: Opportunities and Threats 8 A.) Societal Environment 8 B.) Task Environment 10 IV. Internal
Premium Financial ratio Financial ratios Banana Republic
GAP INC. CASE STUDY: QUALITY AND PRODUCTIVITY THROUGH TRUST GAP INC. BOOSTS QUALITY‚ ACCOUNTABILITY AND PRODUCTIVITY THROUGH THE ADOPTION OF RESULTS-ONLY WORK ENVIRONMENT (ROWE) GAP INC. CASE STUDY: QUALITY AND PRODUCTIVITY THROUGH TRUST - GOROWE.COM Introduction The economic climate of the past several years has been challenging for industries across the board‚ and clothing retail has been no exception. Response strategies are varied‚ from aggressive traditional marketing to increased reliance
Premium Banana Republic
1.0 Company Strategy Gap Inc. owns and operates five brands and over 3‚200 stores in more than 40 countries worldwide. Of the four Porter’s Generic Competitive Strategies‚ Gap Inc. falls under the differentiation category because the San Francisco based company sells 5 different brands stretching itself to reach every market in the fashion industry differentiating itself from its mono-market serving competitors. Competitors like H&M (Gap)‚ Macy’s (Piperlime)‚ J.Crew (Banana Republic)‚ Aeropostale
Premium Banana Republic Retailing
The GAP‚ Inc. The Fiscal year Ended January 28‚ 2012 A. INTRODUCTION AND OVERVIEW 1. Financial Statements Included in the Annual Report 2.1. Consolidated Statements of Cash Flow 2. Major Competitors of the GAP‚ Inc. American Eagle Outfitters‚ Inc.‚ J. Crew Group‚ Inc.‚ and the TJX Companies‚ Inc. can be shown as the major competitors for the GAP‚ Inc. Based on the data given in annual reports of the companies‚ gross margin % for GAP‚ Inc. is 36%‚ while American Eagle Outfitters
Premium Generally Accepted Accounting Principles Balance sheet Financial ratios
ANNUAL REPORT 2007 Nordstrom‚ Inc. Annual Report 0 207 DAR e customers‚ employees and shareholders‚ On behalf of everyone at Nordstrom‚ I am pleased to share with you our company’s 2007 performance and outlook for 2008 and beyond. Overall‚ we realized a number of top performances in 2007‚ thanks to the hard work of more than 55‚000 Nordstrom employees. Let’s review the highlights: • Total sales increased 3.1% to a record high $8.8 billion and comparable sales increased 3.9% — our
Premium Nordstrom Department store Shopping mall
Elements of The Advertising Creative Brief: I. Project name: Bringing the Preppy Khakis style back to GAP Inc. II. What is the purpose of this creative? The launch of the Americana khakis for the young professional‚ in other to reconnect with the identity of what GAP Inc. comfortable‚ stylish‚ quality‚ strong American brand. III. Description of product or service. Gap Inc. and its preppy khakis feel more comfortable‚ lightweight‚ wrinkle worry free‚ excellent fit‚ resistible‚ washes
Premium Brand Advertising Brand management