The Gaps Model of Service Quality Chapter2-1 2 The Customer Gap – Gap 5 The Provider Gaps: Gap 1 – The Listening Gap not knowing what customers expect Gap 2 – The Design and Standards Gap not having the right service designs and standards Gap 3 – The Performance Gap not delivering to service standards Gap 4 – The Communication Gap not matching performance to promises Putting It All Together: Closing the Gaps McGraw-Hill/Irwin Copyright © 2009
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Case 6 : Sky West Inc. and the Regional Airline Industry 1. ประวัติความเป็นมาของบริษัทและสินค้าหรือบริการ อุตสาหกรรมการบินในสหรัฐอเมริกา การให้บริการสายการบินในประเทศสหรัฐอเมริกามีด้วยกัน 3 ลักษณะ ให้บริการภายใต้ Business Model ที่ต่างกัน คือ 1. สายการบินแบบ Network Carriers หมายถึงสายการบินหลัก หรือ legacy carriersให้บริการเป็นแบบ Hub-and-Spoke โดยในต้นปี 2007 สายการบิน United‚ Northwest‚ American‚ Continental และ Delta ถือเป็นสายการบินที่ใหญ่ที่สุดในกลุ่มนี้ ในปี 2005 รายได้รวมของสายการบินทั้ง
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Summary Gap is proposing to bring a new product of fast food into the market. Nowadays fast food has become one of the popular selections for people in their lifestyle‚ so Gap is planning to venture into the fast food industry with the new slogan; Fast Food Can Be An Icon Of Fashion. The target audiences are customers of Gap and also tourists around Malaysia of ages from 18 – 28. Objective: 1. Using posters‚ internet‚ and online advertising to convince customers in Gap store that Gap is opening
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BUSN 427 GLOBAL ISSUES IN BUSINESS DeVry University Global Business Group E Project: Gap‚ Inc. going to Peru Prepared by: February 20‚ 2011 Table of Contents ------------------------------------------------- Module Page I. Cover Page 1 II. Table of Contents 2 III. Executive Summary 3 Module 1: IDENTIFYING GLOBAL BUSINESS OPPORTUNITIES 4-7 Module 2: ANALYZING INTERNATIONAL COMPETITORS 8-10 Module 3: ASSESSING THE ECONOMIC-GEOGRAPHIC ENVIRONMENT 11-13 Module 4:
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Street. During this time a partnership was struck between John Cadbury and his brother Benjamin. Nowadays more people are enjoying from the product of Cadbury. It is operating more than 60 countries and it has more than 4600 employees. Kraft food Inc. is also the largest confectionery food and beverage corporation. It is main product is cheese it’s headquartered in the United States and it is the second largest in the world. It has many brands in more than 155 countries. It has approximately 140000
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HISTORY:- Apple Inc.‚ formerly Apple Computer‚ Inc.‚ is an American multinational corporation headquartered in Cupertino‚ California[2] that designs‚ develops‚ and sells consumer electronics‚ computer software and personal computers. Its best-known hardware products are the Mac line of computers‚ the iPod music player‚ the iPhone smartphone‚ and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems‚ the iTunes media browser‚ the Safari web browser‚ and the iLife and iWork creativity
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Mattel‚ Inc: Vendor Operations in Asia 小组成员：葛晔韬、李如妍、陈嘉、黎健兴、马迪 Introduction Mattel is a leading company in the toy industry created in 1945‚ which owns a number of iconic toys and renowned brands. Mattel differentiate between core and non-core products‚ manufacturing its core products in-house and outsourcing non-core products. And core products include Barbie‚ Hot Wheels products‚ selective Disney and Fisher Price lines‚ while non-core products tended to be promotional items‚ or toys with short
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[pic] 1] Founded in 1985‚ by Adrian Olabuenaga and Lesley Bailey his wife. Their first product collection was a limited edition series of jewelry designed by Peter Shire‚ a member of the famous Memphis group. Later‚ with the help of Barbara Radice & designer/architect Ettore Sottsass‚ ACME’s new collection (Memphis Designers for ACME)‚ was a huge collection of jewelry over a hundred works‚ with 14 designers and architects‚ including Andrea Branzi‚ Aldo Cibic‚ Michele De Lucchi‚ Ettore Sottsass‚ Matteo
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Apple and Dell 1. Explain how each business differentiates itself. 2. Evaluate the benefits to apple of differentiating itself from its competitors. Apple Inc. and Dell Inc. are both regarded as reputable‚ distinguished businesses. They both provide products and services which are associated with consumer electronics‚ computer software and/or hardware‚ and general‚ personal computing devices. This means that both companies produce products which are sold within the same market. However‚ even though
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com/global/about-mars/mars-pia/business-summaries.aspx Chris Pearson. (2010). Marketing Mix. Available: http://jurnal-sdm.blogspot.com/2010/01/konsep-bauran-pemasaran- marketing-mix.html# Euromonitor International. 2012. Mars Inc in Packaged Food. [ONLINE] Available at: http://www.euromonitor.com/mars-inc-in-packaged-food/report www.kitkat.weebly.com. 2012. KITKAT - Brand positioning. [ONLINE] Available at: http://breakwithkitkat.weebly.com/brand-positioning.html www.mars.com. 2012. Targets and Process. [ONLINE]
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