Case Study: GAP Inc. Viewpoint: Robert Fisher Time context: 1st Qtr of 2007 I. Problem Statement How could Gap Inc. win the Yuppies market in Metro Manila‚ Metro Cebu and Metro Davao? II. Objective To win the yuppies market In Metro manila‚ Metro Cebu‚ Metro Davao in 1 year time. III. Areas of consideration Strength: a. Has a multi-brand category with existing market. (Gap‚ Banana Republic‚ Old Navy) b. Entered into international markets and become the second largest
Premium Marketing 1979 1967
Case 11 Teaching Note Gap Inc. in 2010: Is the Turnaround Strategy Working? Teaching Outline and Analysis 1. What does a five-forces analysis reveal about the strength of competition in the U.S. family clothing stores industry? In leading the class discussion of the five-forces analysis‚ we encourage you to direct the attention of students to Figures 3.3‚ 3.4‚ 3.5‚ 3.6‚ 3.7‚ and 3.8 in Chapter 3 to support their analysis. 11-1 Case 11 Teaching Note Gap Inc. in 2010: Is the Turnaround
Premium Retailing Banana Republic
GAP Inc Table of Contents Abstract 4 Introduction: 5 Background of the company: 6 Objectives: 6 Mission and vision statement: 6 Industry analysis: 7 Porter’s Five Forces analysis: 8 Competition: 8 Treat of new entry: 8 Threat of substitutes: 9 Power of suppliers: 9 Power of buyers: 9 Environmental Analysis: 10 Social - Cultural: 10 Economic: 10 Legal/Political: 11 Technology: 11 Industry Structure: 12 Competitors: 12 Economics strategy adopted by Gap inc. to improve it’s
Premium Balance sheet Income statement Retailing
Introduction GAP Inc has been a member in the family-clothing-store industry for 43 years. They are one of the top four companies with a 16.3% market share as of 2010 (Van Beeck‚ 2010). They have a chain of stores that include GAP Inc‚ Old Navy‚ Banana Republic‚ Piperlime and Athleta. Between 2002 and 2010 GAP has implemented multiple strategies to accommodate changes in technology and the economy that have driven the strategies of all of the major competitors in the family-clothing-store industry
Premium Banana Republic
Gap Inc. in 2010: Is the Turnaround Strategy Working? 1. What does a five-force analysis reveal about the strength of competition in the U.S. family clothing stores industry? * The retail wearing industry is highly competitive‚ with buyer power being the strongest force. The painful materials needed for manufacturing are relatively abundant‚ which limits supplier power and accommodate room for price negotiating. There is low cost of entry‚ so the industry is flooded with competitors and
Premium Competition Retailing Clothing
The Gap Don Fisher‚ 1928–2009 Doris and Don Fisher is the founder of GAP INC. The first GAP store that opened by Doris and Don Fisher is in year 1969.The first store was opened at San Francisco‚ USA. The reason of why Don Fisher opened a GAP store was simple because Don Fisher could not find a pair of jeans that fit him. Don Fisher was a third-generation of San Franciscan. His great-grandfather‚ Samuel Fisher‚ arrived in San Francisco from New York in the1860s which is a decade after the discovery
Premium Banana Republic
1. Analysis of the company ’s history‚ development and growth Founded in 1969 by Donald Fisher and Doris Fisher‚ Gap Inc is largest clothing and accessories retailer in America. The clothing store began in San Francisco California‚ where the Fishers opened their first shop because they had been frustrated with the poor service and clothing styles offered at other retailers. The store was named the gap because it supplied clothing to teenagers and college students‚ the "generation gap" between children
Premium Retailing Banana Republic
stakeholder expectations‚ and voluntary acts flowing from corporate values and business strategies. Corporate citizenship involves actual results and the processes through which they are achieved” (Lawrence p.68). By definition alone‚ I believe Gap Inc. has demonstrated global corporate citizenship. The following paragraphs will address the actions the company has chosen to embrace including identifying the problem concerning human rights violations‚ analyzing the issues through various studies
Premium Human rights Business ethics Corporate social responsibility
1. What is your opinion on the “multi-brand strategy” of Gap Inc. (Gap‚ Banana Republic‚ Old Navy‚ and Forth&Towne)? What are the main advantages and the main disadvantages of this “multi-brand strategy” compared to a “single-brand strategy”‚ i.e. compared to a strategy in which this company would have concentrated solely on the Gap brand. In my opinion‚ the multi-brand strategy is the revolution of how many businesses reach their customers these days. The companies can use it to acquire greater
Premium Brand Customer Strategic management
CULTURE: Based on the research I conducted about Gap‚ I would characterize their culture as adaptive. They would be stupid not to be in the fashion industry with trends constantly changing‚ they need to be up to date with the latest fashions. Ever since 1969‚ Gap Inc. has expanded not only horizontally but vertically as well. They created stores such as Old Navy and Banana Republic. In addition to Gap opening new stores‚ they have expanded globally to reach a new customer base. Their innovation
Premium Retailing Banana Republic