Gap Inc. in 2010: Is the Turnaround Strategy Working? In the 1990’s‚ Gap Inc. was really harmonized to American pop culture and tastes. The brand was really popular at that time. Everybody was using it. It was also very affordable and stylish. However the company’s fast expansion during that time‚ was accompanied by the addition of long-term debt of few billions. Then we saw the quality of the cloths declining and the style’s popularity going down. Besides their fame of being so perfectly sync
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The Gap‚ Inc. History Address: 2 Folsom Street San Francisco‚ California 94105 U.S.A. Telephone: (650) 952-4400 Fax: (415) 427-2553 Website: www.gap.com Public Company Incorporated: 1969 as The Gap Stores‚ Inc. Employees: 169‚000 Sales: $14.4 billion (2003) Stock Exchanges: New York Ticker Symbol: GPS NAIC: 448140 Family Clothing Stores Company Perspectives: At Gap‚ Inc. we never stop moving. It takes thousands of passionate‚ dedicated and talented employees around
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The Gap Inc. business strategy is a combined of cost leader and differentiation. The company provides a highly competitive price with some differentiated fashion features. As a cost leader‚ Gap supplies the similar products at a lower price‚ uses the simple design‚ and applies a tight cost control system to its store space. At the same time‚ Gap also equipped with some unique product features. The company has variety products designed for different group of target customer‚ like GapKids and Banana
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Introduction The Gap Inc. is a global specialty retailer that operates stores selling casual apparel and accessories for men‚ women‚ and children (Yahoo Market Guide‚ 2001). Under the Gap‚ are the Old Navy and Banana Republic brands (Yahoo Market Guide‚ 2001). Demographic/Psychographic/Geographic Segmentation Gap The Gap’s target age segment is males and females ranging from seventeen to twenty-five years old (Cosmopolitan‚ 2000‚ p. 2). The typical family life cycle for a Gap customer comprises
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Chapter 7 The Gap Inc.’s Social Responsibility Reports 1) This chapter defined global corporate citizenship as putting an organizations commitment to social and environmental responsibility into practice worldwide. By this definition Gap has demonstrated global corporate citizenship since it has developed one of the most comprehensive factory-monitoring programs in the apparel industry in order to find and stop sweatshops‚ child labor and unsafe working conditions. The Gap has also pledged to
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Discussion Case: The Gap Inc.’s Social Responsibility Report Do you think Gap has demonstrated global corporate citizenship‚ as defined in this chapter? Why or why not? The Gap showed global corporate citizenship as they develop a comprehensive monitoring software factory in the garment industry In its response to problems in its contractor factories‚ do you think Gap moved through the stages of corporate citizenship presented in this chapter? Why or why not? Gap move through the stages
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Assignment: I. Company’s Business and Economic Environment Gap Inc.‚ founded in 1969 in San Francisco‚ CA‚ is a clothing and accessories retailer for men‚ women and kids. It started as a single store‚ and nowadays operates more than 3‚000 stores with more than 130‚000 employees worldwide. Gap Inc owns the following brands: The Gab‚ babyGap‚ GapKids‚ and GapBody‚ along with Old Navy‚ Banana Republic‚ Piperlime and Athleta.
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Gap Inc. is a large retail company owning several brands such as Gap‚ (including Gap Kids‚ Gap Baby‚ Gap Body) Banana Republic‚ Old Navy Piperlime and Athleta. The company is an American clothing and accessories retailer based in San Francisco‚ and was founded in 1969 by Donald and Doris Fisher. They strive to sell quality clothing‚ mostly the basics‚ for good prices. They are a leading company in the apparel retail market with 3‚085 stores. Through the five brands that Gap Inc. owns‚ they are
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Case Analysis and Strategic Recommendations for GAP Inc.‚ Introduction The Gap was founded in 1969 by husband and wife Don and Dorris Fisher. It started in down town San Francisco as a Levis retailer who also sold records. From the beginning‚ the Fishers wanted the company to have a unique image. They wanted shopping for jeans to be a fun and easy experience as opposed to the difficult and unexciting experience that was present in the 1969 jeans industry. The Fisher’s
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prioritize on seizing and optimizing opportunities and prepare to counter and minimize the effect of potential threats. Gap Inc. It was the summer of 1969: Man took his first walk on the moon. Nearly 450‚000 people gathered in upstate New York to witness the historic Woodstock concert. And Doris and Don Fisher opened the first Gap store in San Francisco. Today‚ Gap Inc. is one of the world’s largest specialty retailers‚ with approximately 3‚100 stores and fiscal 2009 revenues of $14.2 billion
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