IMC Plan Outline ” Febrina Halim Stella Wong Leo Shanghai‚ China Desember 2011 1. Executive Summary. The Gap‚ Inc. (Gap) is a specialty retailer engaged in selling clothing‚ accessories and personal care products. When Gap was founded in 1969‚ its targeted customers were younger generations (hence the name of the store‚ which refers to the generation gap of the time). Gap ’s originally sold signature blue jeans and white cotton t-shirts‚ but later expanded to include clothing for men‚ women
Premium Marketing
prioritize on seizing and optimizing opportunities and prepare to counter and minimize the effect of potential threats. Gap Inc. It was the summer of 1969: Man took his first walk on the moon. Nearly 450‚000 people gathered in upstate New York to witness the historic Woodstock concert. And Doris and Don Fisher opened the first Gap store in San Francisco. Today‚ Gap Inc. is one of the world’s largest specialty retailers‚ with approximately 3‚100 stores and fiscal 2009 revenues of $14.2 billion
Premium Banana Republic
Case Analysis and Strategic Recommendations for GAP Inc.‚ Introduction The Gap was founded in 1969 by husband and wife Don and Dorris Fisher. It started in down town San Francisco as a Levis retailer who also sold records. From the beginning‚ the Fishers wanted the company to have a unique image. They wanted shopping for jeans to be a fun and easy experience as opposed to the difficult and unexciting experience that was present in the 1969 jeans industry. The Fisher’s
Premium Retailing Strategic management Banana Republic
Paul Pressler joined Gap Inc.‚ one of the largest specialty retailers in the world‚ as President and Chief Executive Officer in September 2002. Pressler oversees a portfolio of brands including the company’s flagship Gap brand‚ as well as Banana Republic‚ Old Navy and Forth & Towne. Under his leadership‚ Gap Inc. has significantly strengthened its balance sheet through a combination of operational improvements‚ aggressive debt management and continued solid cash flow. This strong financial platform
Premium Walt Disney Walt Disney Parks and Resorts The Walt Disney Company
Critically analyze the repositioning strategy adopted by Gap Inc. and discuss if their strategy should be altered‚ improved‚ or completely change course by considering the following factors. Provide in-depth research and logical conclusion. Gap’s repositioning strategy helped the brand become relevant with young consumers. Their execution led to a successful turnaround that brought back customers and rebuilt profit margins (Gill‚ 2013). After working hard to create a product line that appeals
Free Generation Y Generation X
Major ethical issues: • Gap Inc. is a multinational casual apparel chain retail store with “3000 supplier in 50 different countries”. The manufacturing environment‚ human right treatment and labour policy vary substantially among suppliers from substandard to appalling. • Gap Inc.’s customer were deceived to assume the products were “Made in USA”‚ under United States labour standards and human right policies; whilst‚ manufacturing factories were located in Saipan –a U.S. protectorate in Southeast
Premium Human rights Law Universal Declaration of Human Rights
2005 annual report table of contents Letter From the Chairman Letter to Shareholders Gap Banana Republic Old Navy Forth & Towne Gap Inc. Direct Social Responsibility Financial Highlights Key Financial Statistics Gap Inc. Financials 1 2 6 7 8 9 10 11 12 13 14 letter from the chairman Fiscal 2005 was a year of progress as well as challenges. During a year where we had disappointing top line results‚ we still delivered solid earnings and focused on creating value for our shareholders by repurchasing
Premium Income statement Banana Republic Free cash flow
indicators that make a school a research institution is research capability. An institution should have a research program and a community of faculty‚ postgraduate students‚ and postdoctoral research workers that foster and support creative research and other scholarly activity. An institution is judged by high level of research skills‚ a strong research culture‚ and a fully implemented research agenda supported by adequate resources and well-defined mechanisms to ensure publication and benchmarking
Premium Scientific method Research
one physical location to another. Computers and communications equipment can be connected in networks for sharing voice‚ data‚ images‚ sound‚ or even video. A network links two or more computers to share data or resources such as a printer. All of these technologies represent resources that can be shared throughout the organization and constitute the firm’s information technology (IT) infrastructure. The IT infrastructure provides the foundation or platform on which the firm can build its specific
Premium Computer program Computer Computer software
will introduce the Ten Essential Shared Capabilities (ESC‚ 2011) and values based practice and discuss what this means for mental health professionals. I will then relate my practice to the ESC’s and value based practice and link in elements of these frameworks into my practice. To maintain anonymity and with the NMC code (2008) in mind I have changed the name of the patient discussed. 10 ESCs in mental health practice The ten essential shared capabilities or ESC’s were originally developed in
Premium Health care Psychiatry Health care provider