The term Sales Promotion broadly refers to all those promotional activities which are undertaken to stimulate interest‚ trial or purchase of a product by the end user or other intermediaries in between. Besides advertising and personal selling‚ all other activities undertaken to promote a product can be classified under sales promotion! | |According to the Institute of Sales Promotion‚ "Sales Promotion comprises that range of techniques used to attain sales or marketing objectives in a cost effective
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one element of the promotion mix‚ but it often considered prominent in the overall marketing mix design. Its high visibility and pervasiveness made it as an important social and encomia topic in Indian society. Promotion may be defined as “the co-ordination of all seller initiated efforts to set up channels of information and persuasion to facilitate the scale of a good or service.” Promotion is most often intended to be a supporting component in a marketing mix. Promotion decision must be integrated
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period of time. And if the response is successful in Melbourne it can be an option to expand to other cities as well. Sales promotion pitch: Offering a 15% discount to students from the 1s of July to the 31st of July on all of Coles’ fresh and frozen fruits and vegetable line. SWOT analysis : Strengths: The current economic condition will help the response to a sale if it is held. It will attract the customers and increase revenue. It is also a healthy campaign as fruits and vegetables
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| | | | Global Business Plan: GAP‚ Inc going to France 2012 3/25/2012 Introduction: Since the 16th century‚ France has been the epicenter of high fashion. From elegant designs of the old royal court to the stylish threads made by contemporary French Fashion Designers like Christian Dior‚ Coco Chanel and Jean-Paul Gaulthier. I ’m very sure we would all agree that location is a key factor in the success of a business and France is known to many if not all as the fashion
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STRENGTH 1. Gap Inc. opened its first stores in Serbia and Ukraine because Ukraine is the fastest growing retail market in Eastern Europe‚ while Serbia has many young customer who enjoy shopping. 2. Expansion of GAP Inc. due to growth management by divisional president in various country. 3. The company provide a wide range of family clothing product include denim‚ khakis‚ t-shirt‚ shoes. 4. GAP has a well establish code ethics‚ translated in 65 different language which is the best communication
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Introduction The Gap is a leading international retailer‚ whose revenues for 2007 surpassed $15.8 billion. As with any company‚ The Gap seeks to increase these revenues and to accomplish this task‚ they must analyze the external environment they operate in to determine the threats that exists and the opportunities to overcome. The Gap‚ as an incumbent firm‚ must try to maintain their position in the market by trying to increase barriers that prevent potential businesses from making a successful
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Gap Inc. began its journey 1969 as a small retail store in San Francisco‚ California where it concentrated its sales on Levi’s jeans. In its early stages as a small retail business it was known as The Gap. By the end of the 1970’s‚ Donald and Doris Fisher‚ owners of The Gap‚ had expanded The Gap to six stores. The company went public in 1976. By the early 1980’s‚ The Gap had over five hundred stores; largely targeting a teenage customer base. In 1983 the Fishers hired Mickey Drexler as Gap
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Marketing Communications Process Marketing Communications Process According to Dynamic Integration‚ IMC is described as a "management concept that is designed to make all aspects of marketing communication such as advertising‚ sales promotion‚ public relations‚ and direct marketing work together as a unified force‚ rather than permitting each to work in isolation." The communication must start from the consumer’s point of view and communicate a consistent message across multi channels and management
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Bibliography: • Fred Luthans “Organizational Behavior”‚ 11th Edition‚ The McGraw-Hill Companies‚ Inc.‚ 2008. • Kothari.C.R‚ “Research Methodology- Methods & Techniques‚ 2nd Revised Edition ‚ New Age International (P) Ltd.‚ Publishers‚ 2004.
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Gap Inc. was founded in 1969 by Donald and Doris Fisher in San Francisco‚ California‚ with a single store and a handful of employees. Today‚ they’re one of the world’s largest specialty retailers with three of the most recognized and respected brands in the apparel industry - Gap‚ Banana Republic and Old Navy. Gap Inc. has more than 153‚000 employees supporting over 4‚200 stores in more than 3‚100 locations in the United States‚ United Kingdom‚ Canada‚ France‚ Japan and Germany. Their 2004 Sales
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