The GAP MODEL in SERVICES MARKETING GAP 1 The gap between the customer expected service and company perception of customer expectation. |Inadequate market research. |Design‚ conduct and implement appropriate market research. | |Poor communication between customers and management and between|Design and implement an upward communications programme. | |front line employees and managers. |
Premium Customer service Pricing Good
MM4311 Strategic Management Individual Assignment Porter’s 5-Forces Model in Hong Kong theme park industry Name: Lau Hiu Ying Instructor: Yi TANG 1. Introduction Theme Park is an entertainment venue that includes rides‚ restaurants‚ activities‚ and attractions‚ woven around a theme such as celebrity or characters. Therefore‚ Hong Kong has a pair of theme parks which are Hong Kong Disneyland (an international famous theme park) and Ocean Park (a recreational‚ educational‚ home-growth
Premium Amusement park Hong Kong Magic Kingdom
5 Forces Model -Examines competitive forces that influence the profitability potential in an industry -Each force can reduce the probability that a firm can earn profits while competing in an industry Potential Entrant - can take market share away - force to learn new ways to compete - Barrier - Economies of scale – cost disadvantage - Capital – lack the resources (physical & human) to compete‚ competitive disadvantage - Switching costs – college‚ machine - Differentiation
Premium Strategic management Barriers to entry Porter five forces analysis
Review of the GAPS model of Service Quality using a personal example: Service Name: Bell Essential Plus Internet Service Existence of a Gap: Yes Expected Service (description of expectation): The expectation was (without reading the fine print‚ which is obscure and not indicative of essential information for new customers) that upon subscribing to Bell Essential Plus I’d be able to download media content and browse the internet at a speed of “5mbps”. Perceived Service (description
Premium Internet Customer service Orders of magnitude
STRATEGIC MANAGEMENT – ASSIGNMENT 03 Apply Michael Porter’s model to any industry of your choice - Retail‚ Telecom‚ Infrastructure‚ FMCG‚ Insurance‚ Banking etc… Confectionery is related to the food items that are rich in sugar and often referred to as a confection. Confectionery refers to the art of creating sugar based dessert forms‚ or subtleties (subtlety or sotelty)‚ often with pastillage. From the Old French confection‚ origin of Latin confectio(n-)‚ from conficere‚ to "put together"
Premium Confectionery Sugar
BIG 5 MODEL Openness - People who like to learn new things and enjoy new experiences usually score high in openness. Openness includes traits like being insightful and imaginative and having a wide variety of interests. Conscientiousness - People that have a high degree of conscientiousness are reliable and prompt. Traits include being organized‚ methodic‚ and thorough. Extraversion - Extraverts get their energy from interacting with others‚ while introverts get their energy from within themselves
Premium Big Five personality traits Personality psychology Trait theory
THE TWO GAP MODEL AND THE NIGERIAN ECONOMY. - BRIDGING THE GAPs WITH FOREIGN DIRECT INVESTMENT. . By Bakare Aremu‚ Tunde Abubakar Department of Economics ‚ university of lagos‚ akoka‚ yaba ‚lagos And Bashorun‚ oladipo titilayo Department of Finance ‚ university of lagos‚ akoka‚ yaba ‚lagos ABSTRACT Holis Chenery (2005) proposed existence of 2-gaps in LDCs in his TWO GAP MODEL. This research work sought to unveil the existence of the gaps in the Nigeria economy. We realized that domestic
Premium Investment International trade Macroeconomics
SERVICE MODEL GAP QUESTIONNARIE 1. Name……………………………………….. 2. Age a. Below 20 b.20 to 30 c.31 to 4o d.41 to 50 e.51 and above 3. Gender b. Male b. female 4. Marital status c. Married b. Unmarried 5. Occupation d. Business b. government job c. private jop d.non income group e. others 6. Nationality a. India b. England c. America d. French e. others 7. Income level (monthly) a. below Rs.20.000 b. Rs.21‚000 to Rs 30
Premium Hotel Marital status Star
APPLICATION OF QUALITY GAP MODEL TO MEASURE QUALITY OF PHARMACISTS SERVICE IN RETAIL PHARMA SETTINGS Introduction Pharmaceutical market in India is about $ 11.1 billion growing at the rate of 17.6% and expected to reach $20 billion (Rs. 88‚820 crore) by 2015.India’s pharma market is 13th largest in terms of the value and 4th largest in terms of the volume. Currently only 1%-3% of the pharma retail is in the organized sector. The size of India’s pharmacy retail market is estimated at $4.5 billion
Premium Quality of service Retailing Psychometrics
TCP/IP Protocol Suite (Internet Model) Comparison of Network Models 1. OSI Model (Open System Interconnect) 2. Internet Model (TCP/IP Model) TCP/IP Model Application 5. Application Layer Presentation ISO Model Session 4. Transport Layer 3. Network Layer Transport Network 2. Host-to-Network Data Link 1. Physical Layer Physical 1 Comparison of Network Models TCP/IP is ussed in the Internet. Common mechanism that is gaining on/surpassing the OSI Model. Data Flow in TCP/IP Network Some
Premium Internet Protocol Suite OSI model Transmission Control Protocol