GIORDANO HOLDINGS LIMITED Situation Giordano Holdings Limited is a clothing retail company based in Hong Kong. Started by Jimmy Lai in 1980‚ He made a company that believes in offering quality casual clothes at affordable prices. Since the opening of its 1st store‚ Giordano has experienced notable success in its different regions. Gives employees better benefits that competitors‚ gives them excellent and continuous training which leads to excellent customer service/customer satisfaction
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Introduction Lanka Backpacking is a started‚ small scale partnership among a few numbers of friends where the head office will be located in the capital city of Sri Lanka‚ Colombo. This is a service oriented business relating to wilderness and backpacking. Locals as well as tourists can select a suitable package offered by the business and enjoy the wilderness beauty and ‘mellow to extreme’ wilderness activities offered by the package. Sri Lanka is a tropical country and is also an island. According
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company’s target customers. Once the customer base is understood‚ communication to that customer base is easier. This also translates into marketing to the customer base in the most effective way possible. McDonald’s segmented its products by psychographic‚ behavioral‚ and demographic characteristics. Their products are targeted at children‚ students‚ families‚ and business-people. The immense size of these market segments is why McDonald’s targets them‚ and the growth rate projections come into
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Nowadays‚ emerging markets are becoming more and more attractive for multinational companies. Particularly the Asian market‚ headed by China‚ represents an enormous potential. Asians consumers are motivated by a complex range of cultural factors and are becoming more interested in pursuing brands to experience their reputation‚ to stand out from the crowd or to create new trends of a modern high-class lifestyle in purchasing items of established‚ mostly western brands. Especially the uprising group
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this way: Age is between 6-65.Gender is both males and females.Family size is 1-2‚ 3-4‚ 5+ Income is Rs 10‚000 n above.Family lifestyle is almost all Segmentation Psychographic segmentation Dividing a market into different groups based on social class‚ lifestyle‚or personality characteristics is called psychographic segmentation.KFC divides market on the basis of
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patient market for the Erectile Dysfuction (ED) treatment are demographic‚ psychographic and behavioral dimensions. With demographic segmentation‚ we divide the market into groups on the basis of variables such as age‚ family size‚ family life cycle‚ gender‚ income‚ occupation‚ education‚ religion‚ race‚ generation‚ nationality and social class. The prevalence of ED increases with age and depends on gender. With psychographic segmentation‚ we use psychology and demographics to better understand consumers
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groups on the basis of variables such as age‚ family size‚ family life cycle‚ gender‚ income‚ occupation‚ education‚ religion‚ race‚ generation‚ nationality‚ and social class. Psychographic Segmentation: Psychographics is the science of using psychology and demographics to better understand consumers. In psychographic segmentation‚ buyers are divided into different groups on the basis of psychological/personality traits‚ lifestyle‚ or values. Behavioral Segmentation: In behavioral segmentation
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2 2. Situation Analysis / Strategic Analysis 2 2.1. Consumer Market Segmentation 2.1.1. Demographic Segmentation 2 2.1.1.1. Income 2 2.1.1.2. Gender 3 2.1.2. Psychographic Segmentation 3 2.1.3. Behavioural Segmentation 3 2.1.3.1. Benefits Segmentation 3 2.1.3.2. Loyalty Segmentation 3 2.2. SWOT Analysis 2 2.2.1. Strengths 2
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segmentation‚ both Tao Bao and eBay would like to divide the market into groups on variable‚ such as gander‚ family life cycle and income. So that the people in the same group will have similar response for a marketing action. And according to the psychographic segmentation‚ Tao Bao and eBay segments the market based on social class and personality characteristics. For instance‚ the eBay application provides clothes with different brand names for middle or high class customers. And Tao Bao provides 12
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Nike vs. Adidas Deonnah Carolus Consumer Behavior – 3310 Nike‚ founded January 25‚ 1964‚ is one of the world’s best known and popular brands. Created by Bill Bowerman and Phil Knight‚ Nike has become one of the world’s largest athletic apparel suppliers and today markets it product under its own brand name which includes Nike Pro‚ Nike Golf‚ Nike Skateboarding and the infamous Nike Air Jordan. At the end of 2012 the company had an estimated net worth of $15.9 Billion had over
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