SWAROVSKI. Branding for luxury goods Group G. Members: Truong Anh Bao Nguyen Yunkyung Choo Lilit Nagapetyan CONTENT: 1 History 2 Concept 3 Brand Strategy 4 Marketing Mix 5 Positioning 6 Services 7 Target Consumer 8 CBBE Pyramid 9 SWOT analysis 10 Competitors 11 Recommendation 12 References 1. HISTORY: 1882 Daniel Swarovski (1862-1956) invents a revolutionary machine that allows crystals to be cut more precisely than with existing
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History of Drama Ancient Drama The origins of Western drama can be traced to the celebratory music of 6th-century BC Attica‚ the Greek region centered on Athens. Although accounts of this period are inadequate‚ it appears that the poet Thespis developed a new musical form in which he impersonated a single character and engaged a chorus of singer-dancers in dialogue. As the first composer and soloist in this new form‚ which came to be known as tragedy‚ Thespis can be considered both the first dramatist
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Read the article “When Cubism met the decorative arts in France” by Paul Trauchtman (abridged). Pick out thematic vocabulary; use new words and word combinations in sentences of your own (10-15 – in writing); write 15 questions to the text; make a brief summary of the text. "When we invented Cubism‚ we had no intention whatsoever of inventing Cubism‚" said Pablo Picasso‚ many years later. "We wanted simply to express what was in us." What was in Picasso and his contemporaries was a voracious‚ if
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Movement When Where Artist Key Characteristics Modernist Topic Pictorialism Julia Margaret Cameron Louis Daguerre The use or creation of pictures or visual images a movement or technique in photography emphasizing artificial often romanticized Pictorial qualities Used as representation of people and historical events Machine aesthetic Impressionism 1870 - 1890 France Alfred Sisley A theory or style of painting originating and developed in France during the 1870s‚ Characterized
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showing hierarchy is a method still used by many business’s in modern times‚ eventhough it was introduced in 1943 it is still used as a model of motivation for workers. In this assignment I will analyse how managers attitudes have changed compared to mangers who used classical and scientific management. Classical management is an approach whereby the social needs and the need for job satisfaction are not required or do not exist at all. In addition it is a management structure which is based on the belief
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technology. They wire-taped the major phone line coming out of the bank and also shamed the cell-phone frequency of the area. Then‚ by making a phone call and informing the bank manger about a “planted bomb” in the building‚ the manger evacuated the entire building from costumers and personnel for them. Then‚ they promised the manger (through wired-taped phone line) as the E.T.F (Emergency Task Force) to arrive and dispose the bomb. With no resistance‚ the robbers entered the bank‚ clean-out the vaults
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3‚000 people in 7 cities to better serve its customers and assist in the areas of payment and logistic infrastructure * Higher penetration of distributors than Google * Goal: “to provide the best way for people to find information”- avant-garde technology to the world’s most ancient and complex language * Provides a wide range of products and services * Consumer-to-consumer * Mobile search * 25% of its revenue from partner websites * “pay-for-placement”- companies bid
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state of mind: he’s trying to let something take on its own form…” (Frye 17). Unlike the first two levels of minds -where the English language at these levels is verbal address- literature has no direct audience due to limitless imagination and avant-garde. Frye is trying to say that composing literature is about pushing the envelope of what’s acceptable by challenging the audience’s beliefs about the conventional. For example‚ one’s attempt to tell a story is more than just what the story is about but
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Modernism: * Chaotic society due to the first world war * First called ‘avant-garde’‚ artists (such as musical writers‚ artists‚ poets‚ etc.) saw themselves as alienated from the establishment and aimed to shock and challenge existing social conventions by being chaotic‚ obscure and abtract. * Modernism is a movement that breaks away from classical and traditional forms. Creating different perspectives by breaking boundaries. It’s constantly changing and breaks away from the Victorian
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Retreat”. In The Insubordination of Signs: Political Change‚ Cultural Transformation and Poetics of the Crisis. London: Duke University Press‚ 2004. Beasley-Murray‚ Jon. “Reflections in a Neoliberal Store Window: Nelly Richard and the Chilean Avant-garde”. Art Journal 64 (3): 126–129. PDF Pino-Ojeda‚ Walescka. “Critica cultural y marginalidad: Una lectura al trabajo de Nelly Richard”. Revista de Crítica Literaria Latinoamericana‚ Año 25‚ No. 49 (1999)‚ pp. 249-263. PDF Del Sarto‚ Ana “Cultural Critique
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