Pandan Loop in March 1983. Gardenia has since been the market leader in Singapore and has expanded its operations in Asia to countries such as Malaysia and Thailand with the latest in the Gardenia chain of bakeries here in the Philippines. It all began in 1997‚ QAF Limited through Gardenia International Pte. Ltd. established Gardenia Bakeries Philippines Inc. and started construction of its bakery plant in Laguna International Industrial Park (LIIP)‚ Biñan‚ Laguna. Gardenia Philippines started its
Premium Baking Manufacturing Marketing
Gardenia Philippines Distribution Analysis By Jr Bardz A Brief Background of Gardenia’s History Gardenia’s roots go back to Singapore where‚ in 1978‚ it began as a humble in-store bakery. Increasing demand led to the opening of Gardenias first-commercial bakery at Pandan Loop in March 1983. Gardenia has since been the market leader in Singapore and has expanded its operations in Asia to countries such as Malaysia and Thailand with the latest in the Gardenia chain of bakeries here in the
Premium Manufacturing Baker Pricing
Pandan Loop in March 1983. Gardenia has since been the market leader in Singapore and has expanded its operations in Asia to countries such as Malaysia and Thailand with the latest in the Gardenia chain of bakeries here in the Philippines. It all began in 1997‚ QAF Limited through Gardenia International Pte. Ltd. established Gardenia Bakeries Philippines Inc. and started construction of its bakery plant in Laguna International Industrial Park (LIIP)‚ Biñan‚ Laguna. Gardenia Philippines started its
Premium Bread Quality management system Quality management
MARKET The third millennium has introduced to us life at a speed of change and this has fuelled an ever-spiralling need for food designed to meet the demands for freshness‚ convenience‚ variety and uncompromising taste. Malaysians are no exception on this score. In Malaysia‚ Gardenia‚ has successfully found the right recipe to establish itself as a leader in its class. Dominating the market with its variants of specialty breads‚ buns and rolls and while redefining a “new normal” for baked goods
Premium Bread Glycemic index
PRODUCT Product can be defined as anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a want or need. Product can be classified into groups according to their durability or intangibility. As the products of Gardenia‚ it would be classified as non-durable goods. They are tangible goods that are normally consumed in one or a few uses. Gardenia is bread’s product. Such good include products that customers eat daily. This type of product are consumed
Premium Bread Marketing Good
Strategy Product Classification The Gardenia main product is the Gardenia Sandwich Bread which contains high protein flour and enriched with essential vitamins such as Vitamin A‚ B1‚ B2‚ B3‚ C and various minerals. It is zero Transat and cholesterol free white bread. The Gardenia Bread is classified as consumer products under product classification since the breads are product that bought by ultimate consumers for personal consumption (Kurtz and Boone‚ 2012). Gardenia product is a convenient product
Premium Marketing Pricing Bread
Size of UK Food Industry The food and drink industry is the largest of the manufacturing sectors accounting for 15% of manufacturing overall‚ with a total turnover of £70bn. The industry employs some 500‚000 people‚ equating to 13% of the UK manufacturing workforce. Food and drink remains the biggest spending category. In 2005‚ consumer spending on food and drink was nearly £153.8bn‚ 20% of total UK consumer expenditure.1 Page 2 Year on year UK consumer expenditure on food is increasing across
Premium Soft drink United Kingdom Coffee
| |1978 | |Gardenia first started as a small in-store bakery at Bukit Timah Plaza producing variety bread‚ with the help of experienced American baker‚| |Horatio ’Sye’ Slocumm‚ who had 35 years experience in the bakery business.
Premium Marketing Bread Price elasticity of demand
Background of Gardenia In 1969‚ an American named Horatio Sye Slocumm was sent by International Executive Service Corporation (IESC) to East Malaysia to start a bakery. Mr. Slocumm brought with him 35 years of baking experience with one of America’s leading chain of bakeries. Therefore‚Gardenia was born. In honour of Mr.Slocumm’s contribution‚ ‘Uncle Slocumm’s orginal recipe’ is still carried on the labels of Gardenia bread today. Gardenia Bakeries (KL) Sdn Bhd rolled the first loaf of bread
Premium Baker Malaysia Bread
Quantitative Objectives 6 Market Overview 7 Market Structure 7 Market Potential 7 Market Size 9 Marco Environment 10 Demographic 10 Economics 10 Socio-cultural 11 Micro Environment 11 Marketing Intermediates 11 Media 11 Competitors 12 FairPrice 12 SunShine 13 Internal SWOT Analysis 14 Gardenia 14 Strengths
Premium Marketing Bread Brand management