Plant Tour Experience in Wyeth Philippines At Canlubang‚ Laguna Visiting a prestigious plant was a great experience. On that day the feeling of excitement was surrounding me. It was my first time having an educational tour. During the road trip everyone was enjoying talking and cracking some hilarious jokes and enjoying as if we were just a kid that was having a field trip. When we had arrived at Canlubang I was so excited to enter the plant because I was so curious about what was the inside
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TECHNOLOGICAL INSTITUTE OF THE PHILIPPINES 938 Aurora Blvd. Cubao‚ Quezon City REFLECTION PAPER PLANT TOUR (September 24‚ 2014) Cafe Amadeo Development Cooperative Tri-R Allied Industries‚ INC. SUBMITTED TO: Mr. Ferrer‚ Laurente M. SUBMITTED BY: Estrella‚ Raizza G. (FMA41FB2) In September 24‚ 2014‚ Technological Institute of the Philippines (TIP) – Quezon City had a plant tour. It is one requirement in our course’s Production and Operation Management. Our two organizations that
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Laguna we went straight to our first destination the Gardenia Bakeries in Laguna where different taste of bread made. After we arrived in Gardenia‚ we wait for about 30 minutes because the accommodation of seats in the film showing was limited so they divide the students into two. So it’s our time to eat lunch‚ relax‚ taking pictures‚ nap and retouch. After 30 minutes the film showing started. We watched about 5 minutes about the history of Gardenia‚ Gardee‚ Gardenia’s mascot‚ was a very welcoming
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Gardenia Philippines Distribution Analysis By Jr Bardz A Brief Background of Gardenia’s History Gardenia’s roots go back to Singapore where‚ in 1978‚ it began as a humble in-store bakery. Increasing demand led to the opening of Gardenias first-commercial bakery at Pandan Loop in March 1983. Gardenia has since been the market leader in Singapore and has expanded its operations in Asia to countries such as Malaysia and Thailand with the latest in the Gardenia chain of bakeries here in the
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Malaysia‚ Gardenia‚ has successfully found the right recipe to establish itself as a leader in its class. Dominating the market with its variants of specialty breads‚ buns and rolls and while redefining a “new normal” for baked goods‚ Gardenia has become Malaysia’s preferred brand for bread. With an enviable 70% share of the bread market‚ its consumers span the entire spectrum of socioeconomic groups. Market research indicates Malaysians’ preference for soft American-style bread which Gardenia bakes
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Pandan Loop in March 1983. Gardenia has since been the market leader in Singapore and has expanded its operations in Asia to countries such as Malaysia and Thailand with the latest in the Gardenia chain of bakeries here in the Philippines. It all began in 1997‚ QAF Limited through Gardenia International Pte. Ltd. established Gardenia Bakeries Philippines Inc. and started construction of its bakery plant in Laguna International Industrial Park (LIIP)‚ Biñan‚ Laguna. Gardenia Philippines started its
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attention‚ acquisition‚ use or consumption that might satisfy a want or need. Product can be classified into groups according to their durability or intangibility. As the products of Gardenia‚ it would be classified as non-durable goods. They are tangible goods that are normally consumed in one or a few uses. Gardenia is bread’s product. Such good include products that customers eat daily. This type of product are consumed fast and purchased regularly. Gardenia’s products are included in convenience
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| |1978 | |Gardenia first started as a small in-store bakery at Bukit Timah Plaza producing variety bread‚ with the help of experienced American baker‚| |Horatio ’Sye’ Slocumm‚ who had 35 years experience in the bakery business.
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Strategy Product Classification The Gardenia main product is the Gardenia Sandwich Bread which contains high protein flour and enriched with essential vitamins such as Vitamin A‚ B1‚ B2‚ B3‚ C and various minerals. It is zero Transat and cholesterol free white bread. The Gardenia Bread is classified as consumer products under product classification since the breads are product that bought by ultimate consumers for personal consumption (Kurtz and Boone‚ 2012). Gardenia product is a convenient product
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Background of Gardenia In 1969‚ an American named Horatio Sye Slocumm was sent by International Executive Service Corporation (IESC) to East Malaysia to start a bakery. Mr. Slocumm brought with him 35 years of baking experience with one of America’s leading chain of bakeries. Therefore‚Gardenia was born. In honour of Mr.Slocumm’s contribution‚ ‘Uncle Slocumm’s orginal recipe’ is still carried on the labels of Gardenia bread today. Gardenia Bakeries (KL) Sdn Bhd rolled the first loaf of bread
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