IMC Project February 27‚ 2014 Table of Contents Abstract ...........................................................................................................................................3 SWOT Analysis ..............................................................................................................................3 Competitor Analysis .................................................................................................................
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MKT522 Integrated Marketing Communications (IMC) Campaign Plan Topic Proposal Form May 10‚ 2015 Your name: Identify and describe the selected brand. Dasani is a brand of bottled water from Coca Cola. Dasani was launched after the success of Aquafina which was produced by PepsiCo. What brand problem are you attempting to solve with an IMC? The problem with Dasani bottled water was found to have illegally high levels of bromate‚ a cancer causing chemical. This has stopped customers
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Communications 5 2.1 Strategic communication 5 2.2 IMC and Marketing communications 6 3.0 Sony Ericsson Brand Communication 8 3.1 Brand Portfolio 8 3.2 Brand Strategy and Marketing Communications 9 3.3 Sony Ericsson Green Engagement 11 4. Conclusion 13 Bibliography 16 1.0 Introduction The report will present an introduction to marketing communication from available research literature. Author will discuss different paradigms of marketing mix‚ IMC and strategic marketing in general and then
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of the product)‚ experiential (what it feels like to use the product)‚ and/or psychological (feelings such as self-esteem or status that result from owning a particular brand). | | 2 INCORRECT | | How did integrated marketing communications (IMC) revolutionize the role of marketing? | | | A) | It shifted marketplace power from retailers to manufacturers. | | | B) | It led to increasing dependence on the advertising element of the promotion mix. | | | C) | It led to the rapid growth
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share across all divisions and geographic zones‚ thus strengthening its world number one position. rd In the 3 quarter‚ demand for the Group’s products remained strong‚ driven by major product initiatives and their global roll-out: Olia by Garnier and Elvive by L’Oréal Paris in the Consumer Products Division‚ Sì by Giorgio Armani and Dreamtone by Lancôme at L’Oréal Luxe‚ and Idéalia by Vichy in the Active Cosmetics Division. In Western Europe‚ the Group recorded solid growth‚ particularly
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reinforcing a brand image) Madison Avenue: more than just a street in NY. Advertising industry Spot TV: cost less and reach a less amount of people because they are made for specific area What are the elements of IMC (i.e.‚ the separate Promotional mix and Marketing mix elements)? IMC: Integrated Marketing Communications. Involved coordinating the various promotional elements and other marketing activities that communicate with the firm’s consumer Promotional mix elements: Advertising PR Sales
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ASSIGNMENT: MAZDA CASE STUDY and PRESENTATION In this assessment students are required to choose an integrated marketing communications campaign case study to analyse. Students should: • Outline the organisation and its product or service • Identify the IMC tools used in the campaign • Explain the process of developing the campaign • Evaluate the success of the campaign and any issues that arose. Underpinning marketing theories from previous units (eg‚ consumer behaviour‚ market research‚ the marketing
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consumer used to keep in mind while purchasing was the brand name or else the person/celebrity who used to endorse it‚ but now things have changed. Consumers not only check the effectiveness but also the ingredients. Shampoo like Dove‚ Sunsilk‚ Garnier fructis‚ etc are very regular among the households and the main source is television advertisement‚ i.e.‚ the ads make the brands known among the mass and rest is on their usage. Swot analysis of Dove Strength Strong brand name/ image of the
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Wal-Mart – ASDA in the UK Two international marketing objectives • Increase overall market share in the UK with their company ADSA by 15% by the end of the year • Increase overall sales in the supermarket industry by 1 billion dollars in the next year Communication Strategy In assessing the current communication opportunities for the supermarket giant‚ Wal-Mart‚ you can look at their current audience‚ and their trends. The general audience for the Wal-Mart company can be very general
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Log Book First Week - Meetings with colleagues I had my first lecture and seminar this week. Although I’ve meet some of my course mates last week during the induction meeting‚ there are a lot of new faces that I have never seen. During the induction meeting with my course mates‚ I was expecting a lot of local student from UK. I looked around and I saw 5 westerners‚ they look like British. After introducing ourselves‚ the 5 westerners were from Germany‚ Greece and Russia. Many of the international
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