Makeup by Jana Jana Kutak Makeup by Jana IMC – January 2013 MKTG410 Advertising and Public Relations Professor Eric Freeman Table of Contents Executive Summary3 Introduction3-5 Integrated Marketing Campaign5-6 Advertising and Marketing Campaign6-9 Direct Marketing Campaign9-10 Internet Marketing Campaign11-13 Sales Promotion13-14 Public Relations Campaign15 Conclusion16 Makeup by Jana EXECUTIVE SUMMARY Makeup by Jana is in the process of running a one year campaign to really
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Product Industry: “Food Products” Industry Leaders: Nestle‚ General Mills‚ Post Kellogg etc. Paper Focus: Kellogg “Big K Cereals” Advertising is one way of communicating with consumers in the market place so that a business can achieve certain sales objectives. Advertising helps to create‚ sustain and promote consumer demand‚ which the business can then addresses. To advertise successfully‚ firms must be clear about the intended message‚ the target audience‚ means of communication and the
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low-involvement hierarchy. 2. Discuss the role integrated marketing communications plays in the marketing of canned/packaged tuna for a company such as Chicken of the Sea International. How might the company use the various IMC tools as part of its marketing program? * The role IMC plays in marketing canned/packaged tuna is to establish brand identity and equity. Chicken of the Sea has a target market of women usually 25-54 years old. The idea of promoting the product with the use of Jessica Simpson
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INTEGRATED MARKETING COMMUNICATION PROJECT On RELIANCE JEWELS Company Overview: Reliance started its first branded jewelry retail outlet in Bangalore in Nov 2007. Reliance Jewels – the Jewellery format of Reliance Retail is currently focusing on competitive pricing to make a presence in the segment. The company‚ which claims to have a lower price tag compared to its competitors‚ plans to double its store count to 56 by the end of the year 2012.Having entered organized jewellery retailing
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of entrepreneurs. A survey identfying the training and development methods most adapted to Quebec entrepreneurs showed the need for both lecture and participation (77%) and favoured trade associations working with educational institutions (57%) (Garnier et al.‚ 1985). Bill Bolton and
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Cream| | Fair and Lovely Oil-Control | | Fairever | | Fairever Mantra | | Himalaya Fairness Cream| | Emami Naturally Fair | | Santoor Everyoung | | Skinfair by Ozone | | Garnier Light | | Vatika Fairness Pack | | Fair and Lovely Soap | | Fair Glow Fairness Soap | | 2. Do you think that advertising influence your purchase decisions? * Yes * No 3. After viewing a fair and lovely
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1 MAIN ISSUE This research is a quantitative‚ cross-sectional‚ exploratory and descriptive content analysis of selected advertisements from two different magazines published in August 2012 using the nine different creative concepts as main emphasis. 2 RESEARCH CRITERIA The main research problem deals with the use of creative concepts in advertisements which is a mass media issue and therefore contributes to the existing knowledge in communication studies. The issue is also of interest
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firms. The paper proposes new trends and approaches in current business-tobusiness communication based on the Gilliland’s and Johnston’s communication model published in 1997. Keywords: business-to-business marketing‚ marketing communication tools‚ IMC‚ organizational buying behaviour. JEL Classification: M31. Introduction Differences between communication in business-to-business (B2B) markets and communication with consumers have to reflect the specifics of decision making process. On consumer
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2. Behavioural segmentation - Zero Based Planning –each imc plan should begin with a clean slate rather than a copy of what has previously been done. 8 step process: a) Identify target audience: Analyse customer and prospect segments and determine which target. B) Analyse SWOTs – determine success of the MC functions and media used C) Determine MC objectives – what marketing communication programs should be accomplished d) Develop strategies and techniques – which mc strategies will be used and
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How many of you have been to Marine Land? It might seem all very fun‚ but behind the scenes‚ what goes on is so cruel. Which is why I ask if there should be a law against animal cruelty. As a matter of fact‚ I’m a dog owner myself‚ given that I find it very entertaining to watch shows about animals. Lately‚a show I have been watching is called "Pitbulls and Parolees". Every day the workers save animals who are being confined to tiny cages so we can kill and eat them. They are burned‚ blinded poisoned
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