government of Indonesia to succeed Mr. Lumenta as President Director of Garuda Indonesia Airways. In spite of the rapid growth in both passengers the traffic and fleet during the oil boom of the 1970’s‚ thus making it the "largest airline in the Southern Hemisphere"‚ Garuda‚ as it was known then‚ had been plagued by a bad reputation as well as heavy losses year after year. Having been a member of Mr. Lumenta’s management team of Garuda since November 17‚ 1984‚ Mr. Soeparno had the opportunity
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I. INTRODUCTION PT Garuda Indonesia (Persero) Tbk (IDX: GIAA)‚ publicly known as Garuda Indonesia‚ is the flag carrier of Indonesia. It is named after the mystical giant bird Garuda of Hinduism and Buddhist mythology. It is headquartered at Soekarno-Hatta International Airport in Tangerang‚ near Jakarta‚ the capital city of Indonesia. Most Garuda Indonesia shares are owned by the Indonesian government; the airline employs 5‚808 staff (as of December 2010). According to the sacred
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GARUDA INDONESIA I. AREAS FOR CONSIDERATION (SWOT ANALYSIS) A. STRENGTHS: 1. Low cost manufacturing capabilities 2. Technological know-how 3. Proprietary technology / superior technological skills 4. Superior intellectual capital 5. Better product quality 6. Market share leadership 7. Strong financial condition 8. An attractive customer base 9. Product Innovation skills 10. An attractive customer base
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Introduction Garuda Indonesia is the 2nd largest airline service company in terms of plane fleet that aims to be world’s top 10 by 1998. Garuda Indonesia is an airline company owned by the Indonesian Government. The airline has been vastly developed since being established in 1950. Remarkable growth has been achieved mainly due to the fact that in the early years there was minimal competition in the airline industry in Indonesia. Being the fi rest Indonesian airline‚ Garuda Indonesia monopolized the
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Profile Garuda Indonesia’s first flight took off in 1949 in a Dakota DC-3. By the end of 1950‚ Garuda had 38 aircraft - 22 DC3s‚ eight Catalina seaplanes and eight Convair 240s. In 1953‚ the fleet grew to 46 with the addition of eight Convair 340s‚ and in 1954 fourteen De Havilland Herons were added. The Catalina flying boats were taken out of service in 1955. Garuda Indonesia commenced passenger service to Bali in 1951 using Douglas Dakota DC-3 aircraft. It inaugurated the Denpasar-Sydney
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GARUDA‚ INDONESIA BAUTISTA‚ LEEMAR RUSTIE S. CALIMLIM‚ ALEXIELLE A. MADRONIO‚ KAREN MAE C. ROMAN‚ LANCE SARMIENTO‚ MIKAELA P. BSBAMM4B ______________________________________________________________________ I. Time Context January 17‚ 1988 II. Viewpoint Mr. Mohammad Soeparno‚ President Director of Garuda Indonesia Airways III. Major Policy Statement Garuda Indonesia Airways‚ the largest airline in the Southern Hemisphere‚ is a provider of air transportation and a guarantor
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SWOT ANALYSIS The SWOT analysis is an assessment of the organization’s internal resources and abilities and the external environment’s opportunities and threats. In order to identify a strategic niche that the organization might exploit‚ it is needed to analyze the SWOT of Garuda Indonesia. 1. STRENGTH Internally‚ Garuda Indonesia has some strength‚ such as: Good services‚ it was proved by three awards that have been received. ICSA Award in 2001 (Indonesian Customer Satisfaction Award) in the
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------------------------------------------------- 5.2 Six sigma ------------------------------------------------- 6. Conclusion ------------------------------------------------- References ------------------------------------------------- 1. Introduction Garuda Indonesia is the first and largest carrier in Indonesia‚ Flying more than 49 domestic and international destinations throughout Southeast Asia‚ East Asia‚ the Middle East‚ Europe and Australia. It has a total fleet of 48 aircrafts. Having the head office at the Soekarno-Hatta
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INTRODUCTION PT. Garuda Indonesia (Garuda) is the oldest flight company in Indonesia and owned by the government. In 2010‚ in its 60th anniversary-an age that should enter or in mature position- it showed more losses than profit (like shown in the 5 consecutive years of financial statement). In 2006 under the new leader of Emirsyah Satar Garuda started to change its strategy to make profit. The new strategies include synergize all operation level and embedded one new value‚ which is team work‚
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A. Introduction Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others (Kotler‚ Brown‚ Adam‚ and Amstrong‚ 2001: 6). Marketing is about connecting with customers‚ serving the needs of society‚ and accomplishing the goals of the organization. Through customer satisfaction marketing creates the customer loyalty necessary to reach an organization’s objectives. Marketing works by creating
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