A. Introduction Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others (Kotler‚ Brown‚ Adam‚ and Amstrong‚ 2001: 6). Marketing is about connecting with customers‚ serving the needs of society‚ and accomplishing the goals of the organization. Through customer satisfaction marketing creates the customer loyalty necessary to reach an organization’s objectives. Marketing works by creating
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Your task Your company is to prepare a report for the Board of Directors covering the following areas: • A critical review of its overall operations strategy. (15%) • A comprehensive evaluation of its service delivery system. (25%) • A detailed analysis of its operations management system. (25%) • Proposed changes to its operations strategy‚ service delivery system and operations management system for operational improvements. (35%) Contents 1. Introduction (business profile‚ vision‚ mission)
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GARUDA INDONESIA AIRWAYS Prudente‚Gabriel Ricafort‚Victor Untalan‚ Jolo Valencia‚ Jester I. Time Context January 6‚ 1988 II. Viewpoint Mr. Mohammad Soeparno President Director – Garuda Indonesia Airways III. Major Policy Statement Garuda Indonesia Airways is an Indonesian airline company who is also the official flag carrier of Indonesia and the 2nd largest airline service company in terms of plane fleet targets to be one of the top 10 choice of airlines by come year 2000. IV
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plays a significant active role in business. Since May 1998‚ after Suharto resigned‚ the country has transformed itself from a controlling system into a democratic one (Indonesia Country Brief‚ 2008). Australia also has legal and political stability. Therefore‚ Jurlique will face no difficulty in establishing its business into Indonesia since both countries political parties seek to promote growth and encourage investment and trade‚ including investment abroad. 2.2. Legal Environment “The legal-political
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PHASE 2: IDENTIFY THE POSITIONMENT Positioning (target and needs) Target - All professionals - All Business companies: * Small and medium-sized enterprise * Large companies * Multinationals Characteristics - Average and high income - Travel minimum 3 times a year for one to two weeks - Like comfort and access to all business facilities at affordable prices Segment We choose 3 segments: * Primary segment (A): business tourist * Secondary segment (B): conferences
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progress in business climate in Indonesia d. Threats • Uncertain economic situation • Increasing competition ANALYSIS Mr. Lumenta is a very hardworking and a responsible business man. He is a role model of the business industry‚ he find ways to settle the problems of the company‚ maintaining the stability the airlines is his one objective. Maintaining the stability of a company is not that easy‚ they encounter up’s and down. But in the case of the Garuda Indonesia they are the most prestige airlines
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was appointed by the government of Indonesia to succeed Mr. Lumenta as President Director of Garuda Indonesia Airways. In spite of the rapid growth in both passengers the traffic and fleet during the oil boom of the 1970’s‚ thus making it the "largest airline in the Southern Hemisphere"‚ Garuda‚ as it was known then‚ had been plagued by a bad reputation as well as heavy losses year after year. Having been a member of Mr. Lumenta’s management team of Garuda since November 17‚ 1984‚ Mr. Soeparno
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Melissa Gilbert 1240000474 Individual Assignment 1. What is the SIA business model in terms of revenue? In terms of revenue‚ the business model that SIA adopted is the Sales Revenue model. SIA gets the revenue by providing the best service to the customer. Profit = Revenue – Cost To calculate with the formula above‚ if a company want to get (a higher) profit‚ the revenue has to be increase of maximized when the cost (fixed and/or variable‚ or both) should be minimized. SIA invests
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The Garuda Purana This is a translation of an abridged version of the Garuda Purana. The Garuda Purana is one of the Vishnu Puranas. It is in the form of a dialog between Vishnu and Garuda‚ the King of Birds. The second section of this Purana (given here) deals with issues connected with death‚ particularly funeral rites and the metaphysics of reincarnation. Portions of the Garuda Purana are used by some Hindus as funeral liturgy. Indeed‚ some consider it unlucky to read this text except
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3. (a) training program Companies who work hard to meet the needs of their employees can cultivate a work atmosphere conducive to productivity. Being able to plan for the needs of employees by thinking ahead can help to improve the rate of skilled employees who chose to remain working for a company. Improving the employee retention rate can reduce the money companies spend on finding and training new employees. It is important to consider employees may want or need and what the company can reasonably
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