Chapter 3 Quantitative media measurements In the last chapter‚ we outline the process of media planning. When a media planner has made decisions on reach‚ frequency and continuity‚ s-he will proceed to select media and media vehicles. To measure the media performance of a media plan‚ we will approach it in both qualitative and quantitative ways. Qualitative factors refer to the general characteristics of the media that are often subjective‚ such as intrusiveness‚ demonstration power‚ sound
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Social Media: A Way to Stay Connected There are many forms of social media; blogging‚ social-networking and content community’s websites; just to name a few. These web-sites are usually known to people as MySpace‚ Facebook‚ and Oovoo. Social media is a way for people to communicate with each other through internet or mobile technologies. Social media allows an individual to meet new people‚ share formal or personal information with one another and gives opportunities to families to reconnect with
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Media and youth When I wake up in the morning‚ I listen to the radio while getting ready‚ I watch television or YouTube while eating dinner and listen to the radio while driving. Aside from me‚ if we see teenagers are almost always around the media. And as teenagers‚ their minds are a lot more absorbent to the things being spread by mass media. How can media not influence people’s lives? We see Miley Cyrus singing with bikinis and doing all nasty things‚ hear about our favorite celebrities getting
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MEDIA PLANNING The largest category in your advertising budget is likely to be your media costs--the dollars you spend for air time on radio or for ad space in newspapers‚ magazines‚ and more. Because of this‚ it makes sense to have a sound plan to manage that investment. You’ll want to set goals. You’ll want to describe strategies for achieving them. You’ll have to organize the day-to-day tasks of carrying out the strategies. The tool you’ll need to do this is a media plan that begins with an overview
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Is the Media a Deadly Weapon? In today’s society‚ it is almost impossible to avoid any type of advertising or media display. Children have become targets by the advertisement industry and some people believe that it has a negative affect. The APA’s view is that violence in the media causes violence in children‚ which is stated in the article‚ “APA Congressional Testimony on Media Violence and Children: Testimony of Jeff J. McIntyre on Behalf of the American Psychological Association.” The American
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understanding of the workings of the mass media. The media are crucial to the economic‚ political‚ social and cultural spheres‚ at the global‚ national and local levels‚ as well as to everyday life in the private sphere -- where they are a primary source of information and entertainment. They operate as virtual public spaces for debate and discussion and play significant roles in setting agendas for what and how issues will be discussed. The media do not simply disseminate particular messages
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society the media can portray different “groups” in certain ways towards society. One of these groups are teenagers; the realities that are portrayed within this specific group can be very misunderstood or very accurate depending on what is “seen” and “not seen”‚ values are also constructed within the media around us as teenagers not valuing what was valued in the past generations. Finally with the different media surrounding everyone’s lives‚ the commercial factors do influence the media with the “teenager”
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How Social Medias and Modern Technology Have Affected Today’s World? Advertising Strategy How social Medias and modern technology have affected today’s world? I) The 90’s‚ a new communication way is born (1990-2001) a) Internet and the firsts social medias (1990-1997) b) The expansion of the market (1997-2001) jlb II) Web 2.0: a new influence for social medias (2002-2010) a) The booming market b) A new kind of addiction III) Social media: a revolutionary marketing tool a) Companies and
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Dealing with the media can be a touchy subject‚ especially when you throw Soldiers into the mix. Before we discuss embedding media with a deploying unit‚ let’s discuss the overall aspect of setting Soldiers up for success when dealing with the media and the First Amendment Rights of a reporter. Being a Soldier myself‚ and having been deployed‚ I fully know the responsibility of knowing when and when not to discuss certain subjects and situations‚ as well as‚ setting Soldiers under my command up
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The medias influence on our youth in today’s society is a prevalent topic of discussion amongst sociologists around the world. The media has at its disposal a broad range of tools and strategies they use to influence today’s youth which include: television‚ films‚ videogames‚ music and the internet. In this essay‚ studies will explore the medias use of violence and how it influences violent behaviour in children. The three main forms of media I will explore in this essay are music‚ video games
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