The different roles and services offered by an advertising agency An advertising agency play varied roles in terms of the contributions they make to their respective clients’ businesses. The following are the departments of an advertising agency: 1. Account Handling 2. Planning Department 3. Creative Department 4. Media Department 5. Production Department Account Handlers (Executives) They will provide day-to-day liaison with the client company and will be responsible for ensuring that the
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CASES FOR ANALYSIS ~ AQUARIUS ADVERTISING AGENCY 1. Analyze Aquarius with respect to the five contextual variables. How would you describe the environment‚ goals‚ culture‚ size‚ and technology for Aquarius? ANSWER: Aquarius is a middle-sized firm operating in a relatively unstable environment‚ particularly because in the industry it was common to lose or gain clients quickly because of consumer behavior changes or product innovation‚ sometimes with no advance warning. The technology is predominantly
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OPER3160 Grocery Gateway Case Study Executive Summary To: Al Sellery‚ CEO‚ Claude Germain‚ Chief Operating Officer From: Dominique Van Voorhis‚ Vice-President of Industrial Engineering and Operations Systems Subject: Customer Delivery Operations Issue: Grocery Gateway would like to increase their deliveries from 2.7 to 4 per hour and provide recommendations for improving and optimizing the delivery operations. To optimize delivery operations‚ two solutions are recommended. One‚ an upgrade to the
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The company‚ originally called Gateway 2000‚ was founded in 1985 in an Iowa farmhouse by Ted Waitt‚ the son of a fourth-generation Iowa cattleman. Gateway’s Agency History 1993 to 1998 Until 1993‚ Gateway 2000 relied solely on print advertising that was produced in house. A few months later the agency introduced a campaign theme saying Gateway goes "From South Dakota to the rescue." An agency executive explained the rationale behind the campaign by noting that "South Dakota is a state of
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Searching for the Best at Google To source right candidate is the toughest job of any recruiter. This is the challenge faced by all kinds of companies be it start up or established company. Google is also not exceptions for that. Google grown by about five thousand people almost every year. Google used to get 1‚00‚000 to 3‚00‚000 applications for job each year. Larry and Sergey‚ the founders of Google were very clear at the beginning to hire only smart people. Later they refined the process because
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The main role of an advertising agency is to promote and advertise any businesses products or services on offer for a company or an organisation. The advertising agency would be paid for their services by the company they are advertising for. The reason why businesses might advertise there products through an advertising agency is because it can save them a lot of time which may be needed to concentrate on other business ideas. Advertising is a wider range of communication used as a form of promotion;
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Writing a Brief for the Advertising Agency THE TWIX EXAMPLE Company and agency Media centre company brief brand ad strategy approval creative brief agency Creative execution approval media brief media planning approval production media buying 1 The company brief A good advertising brief will: • explain why you need an advertising activity; • define as closely as possible the objectives of your advertising activity; • place your advertising into the overall framework
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Social Agency Paper Oakland University Overview For my agency paper‚ I chose Adult Well Being Services in Detroit‚ Michigan. According to the website‚ the agency “works closely with some of our community ’s most vulnerable adults‚ their families and caregivers to provide them the support they need to live independently and with dignity” (awbs.org). Some of these issues involve mental health‚ substance abuse‚ developmental disabilities‚ aging concerns‚ HIV/AIDS‚ other medical issues
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get the best advertising from your agency by Nancy Salz. Agency & Client Commitments A personal contract for collaborators The six agency commitments: What you should expect from your agency. 1. Commitment to the success of your business. The best agency people are 100 percent committed to the same goal you are: success in the marketplace. Their commitment is evidenced by their time‚ enthusiasm‚ work‚ and knowledge that if you succeed‚ they succeed. [The best agency account person]
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Aquarius Advertising Agency The Aquarius Advertising Agency is a middle sized firm that offered two basic services to its clients: (1) Customized plans for content of an advertising campaign (for example‚ slogans and layouts) and (2) Complete plan for media (such as radio‚ TV‚ newspaper‚ billboards‚ internet). Additional services included aid in marketing and distribution of products and marketing research to test advertising effectiveness. Its activities were organized in a traditional manner
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