account management is to serve as a connection between client and agency emphasizing its resources on client’s needs. It has the responsibility of handling the client’s expectations such as managing the client’s business‚ having good knowledge of the product‚ business and market. Basically‚ an excellent account person is a master of being a generalist. The account management team have a clear understanding for every departments in the agency such as creative‚ media‚ internal services and able to take proper
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Aquarius Advertising Agency: Case Study 1) Aquarius’ 5 Contextual Variables: Environment – the business environment for advertising agencies is variable and always undergoing changes. In particular‚ it is common for these agencies to lose and gain large numbers of clients frequently. In regards to the advertising services Aquarius provides‚ their employees need to adapt to new industry trends often and no consistent routine exists for serving the various clients they encounter. Goals – Aquarius
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Executive Summary Gateway‚ Inc. is a direct marketer of personal computers‚ related accessories‚ and information technology services. Their target market consists of individuals‚ families‚ small to medium sized businesses‚ government agencies‚ educational institutions‚ and large businesses in the U.S. They have “beyond-the-box” diversified products and services as well as financing programs‚ training‚ and support packages (www.hoovers.com). Currently GTW stock sells for: $2.35 (closing price
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Job Searching Every day someone is looking for a job. Whether that person is a recent graduate‚ a person laid-off from work‚ or a person that wants a different job‚ their diligent search turns into a carefully planned search for employment. It is important that a person knows how to search effectively for a job. There are three effective ways to look for a job: use a variety of resources‚ do a resume‚ and go on interviews. One way a person can look for a job effectively is to use a variety
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The Gateway Arch As I walked through the entrance‚ I headed down the ramp that led into the lobby‚ which lied underground‚ between the legs of the Arch. The sun entering through the doors reflected off the marble tiled floor. The first site I came to was the appealing blue fountain that resided in the exact center of the lobby. The royal blue water spout about four or five feet into the air and cascaded down into a small square pool. There were plants lining the edge of the pool and lots
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CASES FOR ANALYSIS ~ AQUARIUS ADVERTISING AGENCY 1. Analyze Aquarius with respect to the five contextual variables. How would you describe the environment‚ goals‚ culture‚ size‚ and technology for Aquarius? ANSWER: Aquarius is a middle-sized firm operating in a relatively unstable environment‚ particularly because in the industry it was common to lose or gain clients quickly because of consumer behavior changes or product innovation‚ sometimes with no advance warning. The technology is predominantly
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Searching for Peace (serial number: KLP112SN) Peace is not given‚ it is realized Introduction “Peace can only last where human rights are respected‚ where the people are fed‚ and where individuals and nations are free.”-Dalai Lama Searching is an act of looking for something or someone that we don’t find. Our life is a quest‚ we have to search for everything in life. At present‚ we have everything expect peace in the world. We have learnt sophisticated skills with the help
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OPENING CASE QUESTIONS Information Systems are Central at Grocery Gateway 1. What information systems are used at Grocery Gateway to help them make decisions? Would you classify these systems as TPS‚ DSS‚ or EIS? * The web site acts as a TPS as it supports customer transactions. * Logistic Management System is a mostly a DSS with some aspects of an EIS incorporated into it as analyzing some of its data can lead to strategic decisions. 2. How do these systems support operational‚
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Gateway Arch: The Westward Experience Situated downtown on the riverfront in St. Louis‚ Missouri‚ sits The Gateway Arch‚ a grand‚ luminous‚ stainless steel monument that symbolizes Missouri’s role as the ‘Gateway to the West’. Overlooking the Mississippi River‚ the Arch is a popular tourist attraction and one of the most well known landmarks in Missouri. Each year four million visitors come to lay eyes on this world famous structure. I will elaborate on the Arch’s significance‚ history‚ and
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Remote Gateway Secure‚ cloud-based ‘gateway’ to the SWIFT network Alliance Remote Gateway is Alliance Gateway in the cloud Alliance Remote Gateway – May 2013 – PUBLIC 2 What is Alliance Remote Gateway? Customer premises Customer premises HSMs Alliance Gateway Back-office applications Alliance Connect Replace your Gateways‚ SNLs‚ HSMs Alliance Access or Alliance Entry Alliance Connect* Customer premises SWIFT Alliance Remote Gateway * All
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