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    2011 Kim Advertising Sell and Spin: A History of Advertising Today‚ our cultural society revolves around the media. We thrive off of communication and consider it a necessity of life. One popular form of communication is advertising. The history of advertising is extremely intriguing. After watching The History Channel’s Sell and Spin: A History of Advertising‚ I have learned about several interesting historical facts about Advertising that I would never have thought before. Advertising is an extremely

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    Role of Rating Agencies

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    AFF5230 Questions for Workshop 4 Ratings- Week 5: Syndicate 1 1. Identify the key reasons why did the rating agencies fail? 2. CRA assign sovereign ratings to countries. Why is sovereign risk important? Why should countries care about their sovereign debt rating? Included in your description must be a definition of sovereign risk and a list of the determining factors that affect sovereign risk 3. Summarise the recent changes implemented by the Dodd Frank Act‚ with regards to CRA

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    Internet advertising

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    Advertising on the Internet started on October 27‚ 1994 with banner ads (Nagar‚ 2009). Since then‚ advertising on the Internet has developed rapidly together with the growth of the Internet traffic‚ and also create the clutter. As a result‚ many companies are using Internet advertising as an important tool to promote their products. It’s also a forum for customer communications and channel of distribution (Wolin‚ Korgonkar‚ Lund‚ 2002). Even Internet advertising is becoming more and more popular;

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    Advertising in Schools

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    Melissa Green Advertising in Schools Although this semester our class has discussed the different types of advertising in the marketplace‚ one technique that was not discussed is that of advertising in schools. This idea is a growing technique that if conducted the right way‚ could perhaps benefit not only corporate organizations‚ but also schools and students. However‚ there are many critics‚ along with parents that feel advertising in schools is a horrible idea and could only lead to harm. Many

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    Polysemy in Advertising

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    Polysemy in Advertising                           Su  Mei  Koh   344185       INTRODUCTION   The   world   of   advertising   is   continually   evolving‚   as   consumer   culture   shifts   to   incorporate   cultural   ideologies   that   have   become   increasingly   progressive   over   time.   A   growing   body   of   research

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    criminal justice agency

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    Local Law Enforcement Title of Agency (1): New York Police Department Web Address: http://www.nypdrecruit.com/ Stages/Steps in the Hiring Process: First step is the applicant processing division to identify the most qualified applicants. Second step is the Pre-hire interview‚ next is a medical exam and then take a written psychological test. Next one will take a job standard test and an oral psychological interview. Last but not least a character investigation and any other additional requirements

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    Subliminal Advertising

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    Objectives • To study subliminal advertising using secondary resources. • To study live examples of subliminal advertising and understand the implications of it. Literature Review The Concept The term “subliminal” is derived from the construct of a “limen of consciousness”‚ a threshold or line separating conscious from unconscious. The concept dates back to the literal beginning of psychology as an empirical science separate from philosophy in the seminal writings of Johan Friedrich Herbart

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    Agency Visit - 1

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    Agency visit Elizabeth adam BSHS/331 09/06/2012 Agency Visit The Agency that I chose to interview is The Women’s Resource Center of Southern Nevada‚ a National organization of crisis pregnancy centers. The agency provides assistance to women‚ children‚ and men experiencing pregnancy related issues. All of their services are free‚ and client’s confidentiality is kept to the full extent allowable by law. They also offer peer counseling‚ pregnancy test‚ material items and a wide range of referrals

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    Advertising Language

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    large extent‚ good advertising leads to success‚ while bad advertising can mean failure. How can we evaluate whether an advertisement is good or not? How can advertisers make advertisements be attractive? There are several important factors in advertisements‚ especially the advertising language‚ and advertising language is different from any other kinds of language. Advertising language is very specific that lots of weasel words are used in advertising language‚ and advertising language are always

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    ACCOUNTING REGULATORY AGENCIES Introduction Accounting standards are needed so that financial statements will fairly and consistently describe financial performance. Without standards‚ users of financial statements would need to learn the accounting rules of each company‚ and comparisons between companies would be difficult. Numerous accounting bodies govern the accounting environment and accommodate the success of a business. The four main financial governing bodies include

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