Blue Ocean Strategy August 21‚ 2014 University of Phoenix Blue ocean strategy is a concept written to question the standard five forces concept of marketing. The idea is to move out of the quote “red ocean” where there are sharks always competing into the “blue ocean” competition of your own where other competition is nonexistent. A red ocean is easily understood since it “represents all the industries in existence today” (Kim & Mauborgne‚ 2004). Blue ocean focuses on potential
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Mehreen 1 Mehreen Rahman ENG 101 27 January 2014 Blue-Collar Brilliance Blue collar workers are the backbone of America. In the article‚ “Blue-Collar Brilliance”‚ author Mike Rose emphasizes his belief that blue collar jobs should not be viewed as mindless tasks‚ but rather should be acknowledged for the amount of skills and intelligence these tasks truly require. What the author essentially means is that blue collar workers acquire knowledge‚ intuition‚ and skills from the social dynamics of
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Question: What are Blue-collar Workers? Blue-collar workers refer to employees performing manual labor generally‚ their jobs entails physical labor‚ such as in a factory or workshop. Blue-collar work may involve skilled or unskilled‚ manufacturing‚ mining‚ construction‚ mechanical‚ maintenance‚ technical installation and many other types of physical work. A higher level academic education is often not required for many blue-collar jobs. However‚ certain fields may require specialized
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Blue Ocean Strategy The high growth and profits an organization can generate by creating new demand in an uncontested market space‚ or a "Blue Ocean"‚ than by competing head-to-head with other suppliers for known customers in an existing industry. The only way to beat the competition is to stop trying to beat the competition. To understand what Cirque du Soleil has achieved‚ imagine a market universe composed of two sorts of oceans: red oceans and blue oceans. Red oceans represent all the industries
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develop a deeper understanding of the Blue Ocean Strategy. With the research the student will understand the Blue Ocean Strategy and manage to use it when doing a business. The Blue Ocean Strategy consists of strategy canvas‚ value curve‚ four actions framework‚ six paths‚ buyer experience cycle‚ buyer utility map and blue ocean idea index. This concept is very effective and can make a business person successful. In blue ocean‚ demand is created not to fought over. Blue Ocean is not about technology innovation
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..... 2 What is Blue Ocean Strategy? ................................................................................................................... 3 The Paradox of Strategy ............................................................................................................................ 4 Laws of Strategy ........................................................................................................................................ 5 Basic Patterns of Blue Ocean Strategy
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“red” oceans. Blue Oceans in contrast‚ denote all the industries not in existence today-the unknown market space untainted by competition. In blue oceans‚ demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. In blue oceans‚ competition is irrelevant because the rules of the game are waiting to be set. Blue Ocean is an analogy to describe the wider‚ deeper potential of market space that is not yet explored. Like the “blue” ocean‚ it is
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Analysis of Operation Blue Star and its effects on the Gandhi dynasty The period of time including and following Operation Blue star is considered a dark time in India and black spot in Indian history. It is a time Indian would rather forget‚ yet still to this day debate about. Was Indihar Gandhi correct in instating operation Blue Star‚ inflicting damage to the Golden temple‚ and being responsible for the killing of anywhere from 492 (official reports) to 1500 (estimates run as high as) civilians
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Blue Ocean Strategy While traditional approaches to corporate strategy‚ such as those presented by Porter‚ Oster‚ and Duggan emphasize victory through direct competition in existing markets‚ blue ocean strategy stresses the avoidance of conflict as key to long term commercial prosperity. By creating new demand rather than battling for existing market space‚ a firm can position itself for rapid growth‚ profitability‚ and dominant brand equity. While certain organizational traits ease the implementation
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Statement of the purpose of the book: “Blue Ocean Strategy” Blue Ocean Strategy (BOS) is the result of a decade-long study of 150 strategic moves spanning more than 30 industries over 100 years (1880-2000) by authors Kim‚ W. C.‚ Mauborgne‚ R. BOS is the simultaneous pursuit of differentiation and low cost. The aim of BOS is not to out-perform the competition in the existing industry‚ but to create new market space or a blue ocean‚ thereby making the competition irrelevant. BOS offers a set of
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