Managing multi channel systems • Understanding the practical differences between intensive and exclusive distribution • Look at different forms of ‘RTM Networks’ • Understand the benefits and difficulties associated with RTM networks • How multiple RTMs might be used • Recognise the relevance of the law upon channel control • Understand how ‘grey markets’ develop within the law and what the implications aof these are for brand owners. Background factors • New norms – declining exclusivity in RTMs
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Direct marketing as a channel of distribution Direct marketing is the direct selling of products to the consumer. Examples: telesales‚ e-commerce‚ vending machines and direct mail Advantages * Because there is no intermediaries‚ the businesses does not have to share so much of its profit * Firms can have direct control over their marketing * Developments in e-commerce‚ which means that this channel of distribution is growing in popularity among customers * Direct marketing can
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Case Study: The Fashion Channel (TFC) June 30‚ 2009 Overview The Fashion Channel (TFC)‚ founded in 1996‚ is a successful cable TV network dedicated to all things fashion. Although quite young compared to other TV networks‚ TFC has experienced steady growth and in 2006 forecasted its revenue at $310.6 million. TFC operates primarily as a niche network‚ focused solely on fashion and fashion related programming‚ but still manages to reach almost 80 million US households that subscribe
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a part of this fashionable era. Food has always been a big part of the Pakistani culture‚ but with the current revolution in the means of media‚ the food industry in Pakistan seems to have exploded. Food is ubiquitous in Pakistan. Exclusive food channels are growing day by day which broadcast cooking shows throughout the day. Newspapers and magazines are filled with advertisements and recipes for food items. One might even get the impression that the Pakistanis live to eat‚ rather than the other
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Critique: Distribution Channel Profitability The article‚ Distribution Channel Profitability was published in a trade journal in January 1995‚ the era of Activity-Based Costing (paradigm C). The author‚ Kenneth H. Manning‚ poses the question “Do companies know which of their distribution channels is most profitable?” The purpose of the article was to evaluate distribution channel systems using ABC concepts to make strategic decisions. The author advocated the need to understand the revenue and
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HBS CASE: THE FASHION CHANNEL Answers by Chenghao Zheng (Chuck) 1. What insight do you get from the consumer and market data? TFC’s revenue for 2006: $310.6 million ($80 million from affiliate fees and $230.6 million from ad sales) Strength: the only network dedicated exclusively to fashion‚ with up-to-date and entertaining information broadcast 24/7 Weakness: no detailed segmentation‚ branding‚ or positioning strategy According to customer analysis: there are four groups of customers‚ Fashionistas
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3A The Structure of Cells Monday‚ September 30‚ 2013 • Cytology ○ Cyto = cell ○ Logos = study of • Background ○ 1665 Robert Hook’s Micrographia § Was studying cork cells ○ 1833 R. Brown § Discovered nucleus ○ 1838 M. Schleiden § Said that all plants consist of cells ○ 1839 T. Schwann § All animals consist of cells ○ 1855 Virchow § Cells come only from preexisting cells • The Cell Theory ○ Cells are the structural units of all living things
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Abstract: Co-channel speech may be defined as a speech that is mixed with another speech. An example of a co-channel speech signal is generated when two or more people are speaking simultaneously (e.g. the cocktail-party. Processing the co-channel signal‚ i.e speaker identification‚ speech recognition‚ etc.. still have problems. Questions like how many speakers are talking together?‚ and if it is possible to decide for sure that a certain speaker is presented among the talking people‚ may need some
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Introduction It is essential to be conscious of your company ’s organizational structure because it exposes information concerning who has authority over whom; how and why a company splits the workload by specific people and by groups/teams. Understanding your organizational structure can also reveal important cross-functional relationships to coordinate work efforts for optimum results. It can show where breakdowns can occur in the hierarchy and assist in developing solutions for increased
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ASSIGNMENT OF PM TOPIC: VIABILITY OF NEWS CHANNELS IN INDIA [pic] SUBMITTED TO: SUBMITTED BY: MR. SATINDER KUMAR SURJEET SINGH (LECTURER) MBA II (D) 5918 SCHOOL OF MANAGEMENT STUDIES PUNJABI UNIVERSITY‚ PATIALA INTRODUCTION TELEVISION NEWS media is one of the most important catalysts that has an invariably important role to play in shaping up public opinions‚ sentiments‚ and dogmas by promulgating accurate and desirable information and knowledge
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