Reaching for value Strategic opportunism Stuart E. Jackson Stuart E. Jackson is Vice President of L.E.K. Consulting‚ Chicago‚ IL‚ USA. Ralph Waldo Emerson‚ American philosopher and sage of Concord‚ is often misquoted on the subject of consistency. What he actually said was: A foolish consistency is the hobgoblin of little minds‚ adored by little statesmen and philosophers and divines. But is that enough? Sometimes it is not. All too often‚ business leaders get trapped in their strategic
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are advertised to help you have a better athletic performance‚ and to find out which one worked best. Procedure: 1. I measured each test subject’s reaction time prior to exercise for comparative measures. 2. I divided each 1200ml portions of Gatorade‚ Powerade‚ and Water into 300ml portions respectively. 3. I had each test subject take one of the drinks and go on a 30min run. I then‚ instructed the subjects to sip gradually and consistently throughout the run. 4. When test subjects returned
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and have failed numerous times at expanding their product and marketing capabilities. Below is a list of key products offered by both Coca Cola and PepsiCo: PepsiCo Coca Cola Frito-Lay Brands Gatorade Brands Coca-Cola Brands Lay ’s potato chips Gatorade Thirst Quencher A&W Ruffles potato chips Gatorade Frost Thirst Quencher Coca Cola Doritos tortilla chips Propel Fitness Water Canada Dry Tostitos tortilla chips Tropicana Brands Dasani Fritos corn chips Tropicana Pure Premium juices Diet
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of distribution)? 2. Snapple flourished in 1972-1993 period while so many start-up premium fruit drinks remained small or disappeared? How did three entrepreneurs develop the right product for their customers? Hint: 4 P’s. 3. Quaker acquired Gatorade and took sales from $100M to $1B. How? Hint: 4 P’s. 4. Quaker acquired Snapple for $1.7B and sold it to Triac for $300M? Did Quaker make error in buying Snapple‚ did Quaker manage it badly‚ or was Snapple just a fading fad? Hint: What happened
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Diversification Strategies Let’s explain diversification of a company first; I myself thought it meant something totally different. A diversified company is a company that has multiple unrelated businesses. Those different businesses require separate management teams‚ have different customers‚ and produce different products or sell different services. One of the advantages of being a diversified company is that can create a separation from issues of one of the other businesses. Companies can
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Recently‚ the company has acquired Tropicana Juices. This move‚ combined with a merger with Quaker Oats‚ increased the number of beverages in the PepsiCo portfolio. The most notable brands from Pepsi American Beverages (PAB) include: Pepsi‚ Diet Pepsi‚ Gatorade‚ Tropicana Pure Premium Juices‚ Dole Juices‚ and Propel Fitness Water. A partnership with Starbucks produces ready-to-drink Frappuccino drinks (The PepsiCo Family‚ 2011). As of 2009‚ 19 of the beverages produced by PAB and partners generated over
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strong distribution‚ innovative capabilities o Number one maker of snacks‚ such as corn chips and potato chips PepsiCo sells three products through the same distribution channel. For example‚ combining the production capabilities of Pepsi‚ Gatorade and Tropicana is a big opportunity to reduce costs‚ improve efficiency and smooth out the impact of seasonal fluctuations in demand for particular product. Weakness Pepsi hard to inspire vision and direction for large global company. Not
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Name: _______________________ Product Life Cycle Directions: Identify a sports product and describe its progression through the product life cycle. You might want to refer to the Gatorade example in the notes. You will probably need to do some research on your product to answer the questions. Type your answers. Answer the following questions in detail about your product. 1. Identify and briefly describe your chosen sports product. Be sure to choose only one specific product. Power Balance
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Experiment 3 Spectrophotometric Analysis of Mixtures: Simultaneous determination of two dyes in solution Reading: Appendix J Harris‚ Section 2.5‚ Chapter 18‚ and Section 19.1 Introduction Spectrophotometric determinations based on the Beer-Lambert Law are among the most widely used analytical procedures. These methods involve the measurement of the fraction of incident electromagnetic radiation that is absorbed by a sample. To determine the concentration of a colored species in solution
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antioxidant‚ which has proven to lower high blood pressure‚ neutralize free radicals which causes cancer‚ and slows the ageing process. We have an awesome weight loss supplement‚ and an orange juice for kids. We have thirst which is just like Powerade and Gatorade. Verve is the product that I am mostly in contact with‚ which is the healthiest energy drink. The reason that all these products are healthier than all the products out there is that it has a two ounce shot of Vemma in every single product. I love
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