Brand‚ Packaging and merchandising Q1- Define Brand‚ explain the strategic function of the brand Brand is a term‚ a symbol or a design‚ which differentiates a product from the competitor. Branding is a process of adding value to the product by use of its packaging‚ brand name‚ promotion‚ and position in the mind of the consumers. Strategic functions of the brand: 1- Brand as a sign of ownership: it tells you who is the owner of the brand. 2- Brand as differentiating device: differentiate
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Quiz1 1. Packaging systems for frozen foods generally are designed to provide sufficient protection against changes in temperature that might result in melting of the product. B) False 2. Getting the potential customer to buy the product is an important function of modern retail packaging. [A) True 3. Many package features serve multiple functions at the same time. A) True 4. A package must be made of a single type of material. B) False Feedback: Many packages are made of multiple materials
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#35129755-8 I. Identify/Define the Key Issues/Situation Analysis A. Key issues that will impact Keurig to survive‚ thrive and grow • Strong bargaining power from a supplier: MTS‚ being the only supplier for the K-Cup packaging line‚ has a control over the machine. Having no substitution plan in place‚ Keurig is forced to follow MTS’s request to fulfill the K-Cup manufacturing capacity. • Difficult to ‘reverse engineer’ the manufacturing technology: despite the alternatives
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Competitors 1.Detpak packaging pte ltd Its is a leading paper and board packaging manufacturer with over 60 years experience and also theirs global manufacturing and sales network includes Australia‚ Asia‚ United Kingdom‚ Europe‚ the Middle East‚ South Africa and North America. Detpak manufactures Ripple-Wrap™‚ the original corrugated hot cup‚ globally supplied and manufactured to safe and consistently high standards in our ISO 9001 and HACCP accredited facilities. In addition‚ our range of innovative
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Food Packaging Worksheet: Nutrient Claims‚ Nutrition Facts‚ and Ingredients This worksheet can help you learn how to read food packaging. What you will need : • This worksheet • A food package that includes nutrient claims‚ nutrition facts‚ and a list of ingredients • A handout that includes criteria for specific nutrient claims (ie‚ low sugar‚ reduced sodium‚ etc) Food item: Smoked Whole Almonds Great Value Brand How many servings are in this package? 16 What is the measurement
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Gatorade Marketing Plan Gatorade Marketing Plan Nancy Arteaga Allied American University Author Note This paper was prepared for MKT220‚ Module 1 Homework Assignment taught by Theodore Framan. MKT 220: Module 1 Homework Assignment Marketing Plan for: Gatorade Plan EXECUTIVE SUMMARY The Gatorade Company is mainly concerned with the manufacture and distribution of cleaning equipment for commercial and domestic uses based on their knowledge of the best industry practices for the production
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RESEARCH TOPIC An In-depth-study of OTC medicine segment of Indian Pharmaceutical Industry with special emphasis on consumer behavior RESEARCH OBJECTIVES Macro objective To study the Indian Pharmaceutical Industry as a whole Micro objectives To understand the consumer’s attitude towards OTC products of the pharmaceutical industry To understand the healthcare products’ contribution and also its effects on pharmaceutical market To determine the extent to which the respondents prefer self-medication
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better for you the gatorade or the water. A lot of people have talked about this but some still don’t know. So here is the argument broken down. Some people on the side of water state things like you will never be fully satisfying your thirst with gatorade‚ there are things that are not as good for you in gatorade unlike water‚ or gatorade just adds on bad calories to you. Then there are people on the gatorade side of the argument that state many different things such as gatorade is enhanced to help
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Gatorade is the manufacturer of sports-themed beverages and food products‚ built mainly around its signature line of sports drinks. Gatorade is currently manufactured in over 80 countries. Does anybody know how Gatorade’s name originated? Gatorade was first developed in 1965 by a team of researchers at the University of Florida‚ to replenish the combination of water‚ carbohydrates‚ and electrolytes that the school’s student-athletes lost in sweat during rigorous sport activities. Within the United
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exercising‚ then you will do better with Gatorade. In this experiment‚ the independent variables are the different types of beverages that will be used. The dependant variables (the variables influenced by the different beverages) is the running time (the time that the person will run in one lap)‚ the amount of pushups done in one minute‚ how many sit-ups is completed by two minutes‚ and the number of jumping jacks that are done in thirty seconds. I believe that Gatorade will help your athletic performance
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