production‚ distribution and safety‚ and legal. In-home requirements usually dictate that packaging be easy to use and store‚ remind users when and what to repurchase‚ reinforce consumers’ expectations of the product‚ and tell them how to safely and effectively use the product. In addition‚ increasing numbers of consumers expect packaging to be recyclable and environmentally sensitive. In-store criteria require that packaging attracts attention on the shelf‚ instill confidence in the buyer‚ identify the product
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Packaging Definition: The wrapping material around a consumer item that serves to contain‚ identify‚ describe‚ protect‚ display‚ promote and otherwise make the product marketable and keep it clean. Packaging and brand are “partners” of every product. Packages of products are like clothes that can flatter one’s figure or make one look fat. People wear clothes that fit them‚ or make them feel comfortable and attractive. Packaging is more than just your product’s pretty face. Your package
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imagine‚ if one day‚ you can no longer find any plastic packaging‚ what would your life be? Say‚ when you bought a chunk of fresh meat‚ normally placed in a polythene plate with a layer of food wrap‚ the plastic packaging of which disappeared now‚ what could you do to take it away hygienically? Or when you bought some toilet cleaners‚ how could you bring it home in order not to harm your hands without a plastic bottle provided? Plastic packaging is everywhere that one can never avoid in our daily
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Group 2: GATORADE Hannah Minagawa Patrick Veridiano Eunice Ramirez Maj delos Santos Ervin Maca Doreen Yap Rod Villafuerte Mel Celis Joa Santos Migs Quesada Krista Clemente Avegail Untalan Aldrin Atienza Nikki Rose Ore 6-Pack Question: 1. Who are our targets and what do they currently think‚ feel or do in relation to the brand? The target market of Gatorade are individuals‚ male or female‚ who are engaged in an active lifestyle or engaged in sports. These individuals choose Gatorade over
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The concept of product packaging along with design represents an understanding that to market one’s item to consumers entails an understanding that they have choices and the core idea in implementing the preceding represents swaying that choice to one’s particular brand. Product packaging‚ in terms of human history and civilization‚ is a relatively new concept in that the early tribal and village cultures caught and consumed food where it was located‚ moving frequently to avail themselves of game
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TECHNOLOGY DEPARTMENT OF FOOD SCIENCE AND NUTRITION ASSIGNMENT 1 DISCUSS METHODS OF PACKAGING MEAT (25) AN ASSIGNMENT SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE MODULE: FSN 206: MEAT TECHNOLOGY BY DAVID SONGA R121204P SUBMITTED ON: 13/03/13 Meat packaging The function of packaging is to surround or wrap meat products with suitable protective material. Packaging materials were in the old days simple natural materials‚ e.g. leaves‚ but nowadays exclusively
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an energy drink which aims at rehydration‚ sports performance and muscle recovery. The major players in this US market are Gatorade by PepsiCo & PowerAde by Coca-Cola. Gatorade Gatorade is accepted as the market leader of US sports drink market with nearly 75% market share as at 2008 (Sports Business Daily‚ 23 July 2009). The study analyses the marketing mix of Gatorade in US market with special concentration on its Marketing Communications. It was introduced in 1965 as a thirst quencher by
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drink ‘Gatorade’. By 1969‚ Gatorade was named the official drink of the NFL (History
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INtroduction Packaging is now generally regarded as an essential component of our modern life style and the way business is organized. Packaging is the enclosing of a physical object‚ typically a product that will be offered for sale. It is the process of preparing items of equipment for transportation and storage and which embraces preservation‚ identification and packaging of products. Packing is recognized as an integral part of modern marketing operation‚ which embraces all phases of activities
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Millions of people drink sports drinks like Gatorade everyday‚ But very few people actually know what ingredients make up their favorite sports drink. Gatorade was thought up in 1965 by an assistant coach of the Florida Gators at the University of Florida and his team of physicians who wanted to create something to help his players deal with the heat of the Florida sun. They created a concoction they deemed “Gatorade”‚ named after the team of course. The beverage set out to replenish not only the
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