PepsiCo Quick Facts) PepsiCo respects humanity`s right to water and other natural resources. That’s why they have invested in research‚ systems and facilities improvements‚ all of which lead to decrease waste to landfill‚ create more sustainable packaging and reduce carbon footprints. PepsiCo was ranked among Fast Company’s 2011 World’s Most Innovative Companies for their commitment to healthy research and development. Frito‐Lay was also honoured in 2010 for the company’s “zero landfill” environmental
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Packaging waste: PepsiCo Jose Quintero San Francisco State University Dr. Karen Lovaas COMM 448 Jose Quintero COMM 448 Dr. Karen Lovaas 15 May 2014 2014 Packaging Waste Fifty-inch plasma TV‚ Xbox 360 game console‚ IPhone‚ the latest shoes‚ and the beer that your friends drink come in packaging‚ the thing that wraps up our food‚ our toys‚ and keeps our things looking good. Some packaging is used to lengthen the life of the food eaten‚ other forms are used to protect the product from the
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itself as the most refreshing and naturally made citrus soda on the market. It should have the lowest sugar content‚ and a major part of the “Natural” image we feel Squirt should take would come from using cane sugar‚ and advertising that on the packaging. o People should be reminded that grapefruit is a vitamin and antioxidant rich fruit with an unrivaled refreshing quality created by Mother Nature. o Image Differentiation- Squirt should be branded as the beverage of summer fun‚ refreshment
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plant in Domodedovo‚ the largest bottling plant in PepsiCo ’s global system Naked Juice becomes the first nationally distributed brand to use 100% recycled plastic bottles with the Naked reNewabottle PepsiCo Russia celebrates 50th Anniversary Gatorade introduces limited-edition Jordan series bottles PepsiCo pairs with CBS to launch first-ever video player packaged in a print ad PepsiCo products make ’Best Foods for Women ’ list in Women ’s Health magazine EPA awards PepsiCo ’s Chicago office
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CONTENTS EXECUTIVE SUMMARY 1 INTRODUCTION 2 RATIONALE 3 MARKETING DECISION PROBLEM 3 SCOPE 3 LIMITATIONS 4 DETAILED METHODOLOGY 5 LITERATURE REVIEW 7 SECONDARY STUDY 8 PRODUCT SPECIFICATION 8 STP 9 CVP 11 BRANDING 12 SWOT ANALYSIS 15 COMPETITIVE DYNAMICS: PORTER’S FORCES 17 ANSOFF’S MARKET-PRODUCT GRID 18 PRIMARY RESEARCH 19 FINDINGS 24
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and cafes. First in the Universities the main competitors of Yakult are Actimel‚ Activia‚ Friesche Vlag‚ FrieslandCampina‚ and also fresh fruit drinks ( orange juice ‚ apple juice) . For the Gym we can find a different type of assortments‚ like Gatorade‚ Powerrade‚ AA high energy drink‚ Aquarius drink‚ and all kind of fresh fruit drinks but no milks sometimes you can find also some milkshake with vitamins like BuildUp Shakes from Nestle and also VitaminWater‚ VitaminWater is providing a large range
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About PepsiCo PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands‚ including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker‚ Tropicana‚ Gatorade‚ Frito-Lay‚ and Pepsi Cola -- also make hundreds of other enjoyable foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion‚ PepsiCo’s people are united by our unique commitment
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Pepsi Co. and Coca-Cola have been in business for a long time and both are largely successful companies in the beverage industry. They both have different brand components in comparison. A few of the different comparisons would be pricing‚ quality‚ packaging‚ logos‚ brand equity and features. In the following paper we will discuss these items in detail to see how different these two brands are. Pricing Strategies Looking at the pricing strategies of PepsiCo and Coca-Cola they are taking two very
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and Frito-Lay‚ Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands‚ the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001 - which added the Gatorade brand to its portfolio as well. Pepsi operate as producer in the Fast Moving Consumer Goods (FMCG) Industry.Within North America‚ PepsiCo is ranked (by net revenue) as the largest food. TYPE: PepsiCo can be categorized as a multinational
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infrastructure and their people. Brand building - they have a total of 19 brands; up from just 11 in 2000. Some of the brands include: Pepsi-Cola brands‚ Frito-Lay brands‚ Gatorade brands‚ Tropicana brands‚ and Quaker brands. Research and development – they increased investments in sweetener technologies‚ next-generation processing and packaging and nutrition products. Emerging markets infrastructure - they increased selling and delivery systems by putting more coolers in the market and adding route and distribution
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