in 1986. PepsiCo has expanded from its product Pepsi to a wider range of food and beverage brands‚ the biggest of which include an addition of Tropicana in 1998 and a partnership with Quaker Oats to make a $25 billion business in 2001‚ adding the Gatorade line to its portfolio. PepsiCo restructured in 2007 dividing the company into three units’ food in the United
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food‚ she moved the company to shed KFC‚ Pizza Hut‚ and Taco Bell in 1997. Betting instead on beverages and packaged food‚ she helped engineer a$3 billion acquisition of Tropicana in 1998 and a $14 billion takeover in 2001 of Quaker Oats‚ maker of Gatorade. The moves proved prescient choices. Company earnings soared‚ and so‚ too‚ did her stature. By 2006‚ Nooyi was one of just two finalists to succeed CEO Steven Reinemund as leader of one of the world’s best-known brands. After getting the nod‚
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like no other because it’s energizing‚ thirst- quenching‚ and has a one-of-a-kind citrus flavor. Some of Mountain Dew’s competitors include other carbonated drinks like Coke‚ Sprite‚ and Dr. Pepper. Noncarbonated drink brands such as Snapple and Gatorade are also considered competition. One of Mountain Dew’s strengths is that they were the first use extreme sports and athletic activities as a marketing strategy. Also‚ the drink is the brand of one of the most globally recognized companies PepsiCo
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Brainstorming; - Billy Slater - Earns $900‚000 a YEAR! - Tiger Woods - Earns $59.4 million a year! - Highest Earning Male Sports Person - All this money could be spent on other necessities. - A mother working 8 to 5 5 days a week‚ may only earn 50‚000 a year if that. Alex Rodriguez (member of the America Baseball team the Yankees) earns 200‚000 even if he was to strikeout and not contribute anything to the game. - Barack Obama running the country‚ comparison - A salary of $550‚000 a
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Marketing Mix Michael Anderson MKT/421 May 30‚ 2011 Gabriel Renero According to the text-book Marketing an Introduction “Guided by marketing strategy‚ the company designs an integrated marketing mix made up of factors under its control—product‚ price‚ place‚ and promotion to find the best marketing strategy and mix” (Armstrong & Kotler‚ 2009‚ p. 47). In order to understand the marketing mix one must
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I. EXECUTIVE SUMMARY Many of us thinks about how Coca-cola and Pepsi begun in the soft drinks industry‚ and how this two industries was competing each other over 100 years? In that case we need to study and know about the history of these two industries‚ first we need to know its origin; the coke was invented by a pharmacist John Pemberton came from Atlanta in 1986. Pepsi was also created by a pharmacist named Caleb Bradham that is came from New Bern‚ North Carolina; Pepsi was invented in the
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The Coca-Cola versus Pepsi competition is perhaps the most well known rivalry in the history of marketing. Coke has long enjoyed the home field advantage‚ having become entrenched as the most popular and identifiable cola throughout the world. Although it has carved itself a substantial portion of the market‚ Pepsi has struggled to match the sales revenue of Coca-Cola; until recently. Although Pepsi has never come close to equaling Coke cola market share‚ they have become more aggressive and adept
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About PepsiCo PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands‚ including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker‚ Tropicana‚ Gatorade‚ Frito-Lay‚ and Pepsi Cola -- also make hundreds of other enjoyable foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion‚ PepsiCo’s people are united by our unique commitment
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MANAGEMENT INFORMATION SYSTEMS Pepsi Project Group Name: “Positive Mental Attitude Group” Submitted by: Muhammad Musa G1F12Mcom0247 Awais Asif G1F12Mcom0246 Junaid Akhtar G1F12Mcom0245 Rehan Khalid G1F12Mcom0216 Mirza Zulqar Nain G1F12Mcom0250 Awais Shahbaz G1F12Mcom0222
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venture should not only consider but plan for. Another area of concern and attention must go to the issue of raising money to fund the business. The competitive and lucrative sports drink market has in the past been dominated by two main players‚ Gatorade and Powerade. Together they have long held over two thirds of the market share. However‚ the future outlook shows that the market is starting to include a wider variety of sports drinks that are targeting a broader range of personal needs. LJ
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