significant market potential. PepsiCo is a large company which conducts both domestic and global marketing and is very well known. One of the main products and one that I use everyday is Pepsi. PepsiCo also produces Quaker Oats‚ Lays chips‚ Gatorade‚ and Tropicana orange juice. With the world so focused on ecological factors in today’s environment it is only wise for PepsiCo to align itself with the majority. 2005 has seen PepsiCo immersed in ecological environmental factors. Domestically
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Reaching for value Strategic opportunism Stuart E. Jackson Stuart E. Jackson is Vice President of L.E.K. Consulting‚ Chicago‚ IL‚ USA. Ralph Waldo Emerson‚ American philosopher and sage of Concord‚ is often misquoted on the subject of consistency. What he actually said was: A foolish consistency is the hobgoblin of little minds‚ adored by little statesmen and philosophers and divines. But is that enough? Sometimes it is not. All too often‚ business leaders get trapped in their strategic
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are advertised to help you have a better athletic performance‚ and to find out which one worked best. Procedure: 1. I measured each test subject’s reaction time prior to exercise for comparative measures. 2. I divided each 1200ml portions of Gatorade‚ Powerade‚ and Water into 300ml portions respectively. 3. I had each test subject take one of the drinks and go on a 30min run. I then‚ instructed the subjects to sip gradually and consistently throughout the run. 4. When test subjects returned
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and have failed numerous times at expanding their product and marketing capabilities. Below is a list of key products offered by both Coca Cola and PepsiCo: PepsiCo Coca Cola Frito-Lay Brands Gatorade Brands Coca-Cola Brands Lay ’s potato chips Gatorade Thirst Quencher A&W Ruffles potato chips Gatorade Frost Thirst Quencher Coca Cola Doritos tortilla chips Propel Fitness Water Canada Dry Tostitos tortilla chips Tropicana Brands Dasani Fritos corn chips Tropicana Pure Premium juices Diet
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of distribution)? 2. Snapple flourished in 1972-1993 period while so many start-up premium fruit drinks remained small or disappeared? How did three entrepreneurs develop the right product for their customers? Hint: 4 P’s. 3. Quaker acquired Gatorade and took sales from $100M to $1B. How? Hint: 4 P’s. 4. Quaker acquired Snapple for $1.7B and sold it to Triac for $300M? Did Quaker make error in buying Snapple‚ did Quaker manage it badly‚ or was Snapple just a fading fad? Hint: What happened
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KEL182 CHRISTIE L. NORDHIELM Quaker Oats’s Oatmeal Division Polly Kawalek emerged from Bob Morrison’s office after her annual review in December 1998. By any measure‚ 1998 had not been a successful year for Quaker Oats’s oatmeal division (“Oatmeal”)‚ and culpability fell on Kawalek’s shoulders. It had been the warmest winter in memory across the country‚ causing demand for oatmeal to drop‚ and failed product releases had cost sales and led to trade marketing spending deficits. Furthermore
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Company of Chicago‚ IL formed an alliance with Graham Packaging of York‚ PA. Graham is a leading global manufacturer of custom blow molded plastic containers. Plastic bottles are the largest single quantity and cost item purchased by Quaker Oats. Gatorade had captured over 82% of the global market share in the sports beverage industry. The purchasing department established a goal of lowering the bottling cost $10 million to $15 million per year in order to bring a lower priced product to market.
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Recently‚ the company has acquired Tropicana Juices. This move‚ combined with a merger with Quaker Oats‚ increased the number of beverages in the PepsiCo portfolio. The most notable brands from Pepsi American Beverages (PAB) include: Pepsi‚ Diet Pepsi‚ Gatorade‚ Tropicana Pure Premium Juices‚ Dole Juices‚ and Propel Fitness Water. A partnership with Starbucks produces ready-to-drink Frappuccino drinks (The PepsiCo Family‚ 2011). As of 2009‚ 19 of the beverages produced by PAB and partners generated over
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strong distribution‚ innovative capabilities o Number one maker of snacks‚ such as corn chips and potato chips PepsiCo sells three products through the same distribution channel. For example‚ combining the production capabilities of Pepsi‚ Gatorade and Tropicana is a big opportunity to reduce costs‚ improve efficiency and smooth out the impact of seasonal fluctuations in demand for particular product. Weakness Pepsi hard to inspire vision and direction for large global company. Not
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Marketing: An Introduction Case Study — Britvic Background Founded as the British Vitamin Products Company in the mid-nineteenth century in the market town of Chelmsford in Essex‚ the company changed its name to Britvic in 1971. The company began as little more than a home business run from a chemist’s shop. Soon the company was producing all kinds of soft drinks‚ including lemonades‚ mineral waters‚ tonics and non-alcoholic ales. It wasn’t until 1938 that the Britvic range of juices that
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