"Gatorade segmentation" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 8 of 50 - About 500 Essays
  • Good Essays

    Gatorade

    • 1791 Words
    • 8 Pages

    of Gatorade in 1987 sports drinks have become a staple of American athletics. Every major sports league‚ including the NBA‚ NHL‚ MLB‚ NFL and NASCAR‚ are sponsored by and use of Gatorade Thirst Quencher. All Sport and Powerade‚ two other smaller market sports drinks‚ have limited sponsorships of smaller sports leagues including the NCAA. The question is‚ how effective is Gatorade and other sports drinks in doing what it they’re advertised to do? One has to wonder if the wide use of Gatorade is merely

    Premium Electrolyte Nutrition Dehydration

    • 1791 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    Quaker Oats and Snapple

    • 2316 Words
    • 10 Pages

    "We have an excellent sales and marketing team here at Gatorade. We believe we do know how to build brands‚ we do know how to advance businesses. And our expectation is that we will do the same as we take Snapple as well as Gatorade to the next level." -Don Uzzi‚ President of the Quaker Oats Beverage Company‚ North America.1 SUMMARY The Quaker Oats Company‚ founded in 1891‚ is one of America’s oldest food enterprises. From its start in the domestic ready-to-eat cereal market‚ Quaker grew

    Premium Gatorade Quaker Oats Company

    • 2316 Words
    • 10 Pages
    Powerful Essays
  • Better Essays

    Case Analysis, Quaker Oats

    • 1311 Words
    • 6 Pages

    Quaker Oats- Gatorade/Snapple Background Quaker Oats acquired the Gatorade brand in 1983 but the sports drink actually was developed in 1965 for the University of Florida Gators. At the time of the acquisition Gatorade sales were about $100 million. But the most notoriously known sports drink would grow in sales to over $1.1 billion worldwide by 1994. Gatorade wasn’t the only division produced by Quaker Oats. The company also had divisions in breakfast foods‚ pet foods‚ golden grains‚

    Premium Green tea Gatorade Alcoholic beverage

    • 1311 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Executive Summary We have noticed an increasing number of businesses catering to the recent rise of a new target market: the health-conscious consumer. At Nike‚ our goal has always been to give consumers what they want now‚ as well as to anticipate their future tastes‚ and to thus tailor our strategy to accommodate those tastes. We have recognized an unfilled market potential in the non-carbonated energizing sports drink arena‚ thus developing an entirely new product category. Our branding

    Premium Brand Target market Gatorade

    • 2894 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    attracted giants like coca cola and Pepsico‚ who entered the market through joint ventures with popular tea brands. Quaker Oats has known success in the past in the beverage market with the widely popular Gatorade drink and thought it could do the same with Snapple.So in order to repeat the Gatorade success story Quaker officially acquired Snapple on December 6 of 1994.The c.e.o of quaker ‚William Smithburg overcome with hubris resulting from his previous success overpaid for the company an estimate

    Free Gatorade Coca-Cola Pepsi

    • 598 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Consumer Behavior

    • 1698 Words
    • 7 Pages

    Gatorade What is Consumer behavior? Does consumer behavior extend beyond a person purchasing a product‚ the answer to that question and many more lie in the following reading. Consumer behavior is the study of when‚ why‚ how‚ and where people do or do not buy a product. Consumer Behaviors involve researching what the product is‚ why would someone want or need to purchase the product along with a consumer attitude toward the product. Most importantly answering these questions allow marketers

    Premium Gatorade

    • 1698 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Powerade marketing

    • 3151 Words
    • 13 Pages

    market. Powerade is in fierce competition with Gatorade. External analysis Competition analysis The main competitor of powerade is Gatorade. The combined market share of all Gatorade products is 84.7% of the sports drink market. These Gatorade products include traditional GatoradeGatorade Frost‚ Gatorade Fierce‚ Gatorade X Factor Gatorade All Star‚ Gatorade Ice‚ Gatorade Extreme‚ and Gatorade Endurance Formula. The combined sales for these Gatorade products were $2.1 billion for the 52 weeks

    Premium Gatorade Marketing Coca-Cola

    • 3151 Words
    • 13 Pages
    Good Essays
  • Good Essays

    boook brief

    • 1683 Words
    • 7 Pages

    it in you?” Gatorade has been the leading sports drink since it was created in 1965 by a team of researchers at the University of Florida of Medicine. Gatorade was a world changer. It basically changed every sport game. As it gave athletes an advantage to be hydrated at all times. As University of Florida won its first bowl game‚ the losing team‚ the Georgia Tech Yellow Jackets were interviewed. There coach simply said we lost because we didn’t have Gatorade. Since then Gatorade evolved into a

    Premium Gatorade Tennis Grand Slam

    • 1683 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    Name: Septiawan Vergian Fachrozie 125020207121023 Rizky Akbar 125020207121005 Pepsi Next Case Study In February 2012 the Pepsi Next product was launched into the US market. This case study provides students with an interesting insight into PepsiCo’s new product process and some of the challenging decisions that they faced along the way. Introduction Pepsi Next was launched by PepsiCo into the US market in February 2012‚ and has since been rolled out to various international markets (for instance

    Premium Brand management Coca-Cola Pepsi

    • 2068 Words
    • 6 Pages
    Powerful Essays
  • Best Essays

    Swot Analysis: Pepsi

    • 2087 Words
    • 9 Pages

    and the merger with Quaker Oats in 2001. Profits generating $39.5 billion in net revenues in 2007 leading to 19 products each generating $1 billion in worldwide retail revenues in 2010. Some of the most popular inclusions have been Quaker Oats‚ Gatorade G2‚ Tiger Woods signature sports drinks‚ Cap’n Crunch cereal‚ Aquafina‚ and Aunt Jamima pancake mix. In keeping up with consumer health and wellness concerns of reducing saturated fats‚ cholesterol‚ trans fats‚ and simple carbohydrates‚ PepsiCo created

    Premium Gatorade

    • 2087 Words
    • 9 Pages
    Best Essays
Page 1 5 6 7 8 9 10 11 12 50