A Complete Situation Analysis for Gatorade A Steven Novak Creation Table of Contents The Creation of Gatorade Product Features Current Branding Strategy Demographic Competition SWOT Analysis SWOT Continued Marketing Objectives Marketing Objectives Continued Citations p. 1 p. 2 p. 3 p. 4 p. 5 p. 6 p. 7 p. 8 p. 9 p. 10 I Creation of Gatorade Gatorade started in the summer of 1965 with the realization that the Florida Gators football players could not make it through practice without struggling
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football and basketball. Gatorade and Powerade have always been at battle with each other for the top energy drink brand in the world. The high demand for these great products has only increased the competitive sprit. To get consumers to buy their products and convince that their product is better than the opposing opponents product‚ they must shows different slogans‚ Ads and celebrity spokesmen to sell their products. In Advertising commercials each company
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ingredients of sweat. Tonight I will inform you about Gatorade and the benefits of drinking it while exercising. You’re probably asking yourself "Why should I care about Gatorade while exercising?" and the answer to that is dehydration. Dehydration is defined as the excessive loss of body fluid. First I will give you a history of Gatorade‚ 2nd I will tell you what Gatorade is‚ then I will explain how Gatorade works‚ and finally I will compare Gatorade against other sports drinks on the market. Deep in
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GATORADE ¿Que es Gatorade? Gatorade es una bebida no gasificada comercializada por Quaker Oats Company‚ una división de PepsiCo. Elaborada originalmente para atletas‚ ahora se consume como bebida común. Está indicada para rehidratar y recuperar carbohidratos (bajo la forma de azúcares sucrosa y glucosa) y electrólitos (sales del sodio y potasio) agotados durante el ejercicio‚ especialmente en climas más calurosos. ¿Cual es la historia de Gatorade? Gatorade fue creado por la DRS. Roberto
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Gatorade Gatorade is the most popular sports drink used by athletes.According Wikipedia.org “Gatorade was formulated in 1965 by a team of scientists at the University of Florida college of Medicine.” Gatorade has produced more products than fuel drinks; according to Gatorade.com “Gatorade has Whey Protein Powder Bulks‚ Whey Protein Bar‚ and Protein Shakes.” If you have ever watched a NBA‚ NFL‚ MBL‚ or any other sports you would notice that when the player comes off the court or field he/she is
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Electrolytes and Sports Drinks Gatorade This popular American range of sports drinks is manufactured by PepsiCo and offers quite a few variants to the consumer. The original Gatorade that you will find in the iconic contoured man-shaped bottles is based on oral rehydration
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Abstract Gatorade sports drinks have consistently the most popular drink of its kind for decades now. There are several competitors that make nearly identical products‚ however‚ Gatorade always finds itself at the top of the chart in sales and produce steady sales growth each year. This paper looks at the persuasive tactics Gatorade uses to market their products and why it is so effective. The paper analyzes the demographics Gatorade targets‚ the company’s strategies for persuading those demographics
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any sport you will need something to keep you going. Gatorade is a drink that makes it look like you will gain a lot of energy when you take the product. Gatorade is a sports drink that is made to replenish your energy and is one of the most popular option. When looking at Gatorade commercials first‚ it is very appealing to the most popular athletes drinking Gatorade. It make it more appealing to see a great athlete using it. The Gatorade slogan ‘Win from within’ has more of an emotional appeal
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Spring 2013 Evaluation Essay Gatorade—It’s A Way of Life During the summer of 1965‚ a University of Florida assistant football coach set up a meeting with the university physicians. Most of his players were playing poorly as a result of the heat. Coach wanted them to try and figure out why so many of his players were being affected by heat and heat related illnesses and in result were suffering from dehydration. The doctors soon realized that two key factors were to blame for causing
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Gatorade Corporate Overview Gatorade was the original sports drink. Since its inception in the 1960s‚ Gatorade has dominated the market for sport and isotopic energy drinks. Initially it was developed by university researchers Robert Cade‚ Harry James Free‚ and Alejandro de Quesada for the Florida Gators football team as an electrolyte and carbohydrate replenishing liquid. After the dramatic success of the team‚ other colleges and universities placed large orders to serve their own collegiate sports
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